Vice President of Communications and Marketing
- Employer
- Augusta University
- Location
- Georgia, United States
- Salary
- Salary Not specified
- Date posted
- Dec 15, 2021
View more
- Position Type
- Executive, Chancellors & Presidents, Other Executive
- Employment Level
- Executive
- Employment Type
- Full Time
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Vice President of Communications and Marketing
Augusta University (AU) seeks a dynamic and strategic leader
with an understanding of a complex academic institution to serve as
its Vice President of Communications and Marketing. This position
reports directly to the Executive Vice President for Operations and
is a key member of the enterprise’s leadership team.
THE UNIVERSITY Founded in 1828 and
located in Augusta, Georgia, Augusta University is a public
comprehensive research university and medical center dedicated to
training the next generation of innovators, leaders, and health
care providers. Augusta University offers more than 120 degrees
within nine colleges and schools and has campuses and off-site
instructional programs throughout the state. Augusta University’s
mission is to provide leadership and excellence in teaching,
discovery, clinical care, and service as a student-centered
comprehensive research university. Augusta University is building
on its legacy as a destination of choice for the students of today
and the leaders of tomorrow. Home to the Medical College of
Georgia, the nation’s ninth-largest and 13th-oldest medical school,
the University’s Health Sciences Campus is at the forefront of
health care innovation. Located in vibrant downtown Augusta and
housing the state’s largest College of Nursing, the comprehensive
College of Allied Health Sciences, the College of Science and
Mathematics, The Graduate School, The Dental College of Georgia,
and the Health Sciences Campus is also home to the state’s only
public academic medical center. Augusta University is a
research leader in areas ranging from cancer to cybersecurity, and
research will continue to be a central pillar of the institution’s
new strategic plan. Our interdisciplinary and translational
approach to research and scholarship creates a highly collaborative
environment that supports the institution’s goals to improve the
lives of the people of our community, our state and around the
world. The institution currently receives over $180 million in
research awards and aspires to be among the top fifty medical
schools in sponsored research. Augusta University’s partnership
with Augusta University Health System makes it one of only 120
academic health centers nationwide. Our enterprise includes the
Augusta University Health Center, the Children’s Hospital of
Georgia, the Georgia Cancer Center, Roosevelt Warm Springs
Hospitals, the practice plan (Medical Associates), the Georgia War
Veterans Nursing Home, and more than 80 outpatient practice sites,
allow us to train the next generation of caregivers in the
classroom, discover new and innovative treatment options in our
research labs and positively impact the care and the quality of
life of our patients. The historic Summerville Campus is
home to the university’s liberal arts curriculum. In the shade of
ancient trees, professors from the Katherine Reese Pamplin College
of Arts, Humanities, and Social Sciences; the nationally ranked
James M. Hull College of Business; and the College of Education
prepare students for a lifetime of critical thinking, creativity,
and entrepreneurial success. Nestled along the Savannah
River, the Riverfront Campus is in Augusta's thriving cybersecurity
corridor and houses the Georgia Cyber Center, a state-of-the-art
complex that provides a high-tech intersection of business,
government, industry, and education. The Riverfront campus includes
the University's School of Computer and Cyber Sciences, a
cutting-edge cyber range, state of the art classroom, conference
and meeting space, incubator space for innovation and
entrepreneurship, as well as proximity to industry professionals
and innovative start-ups. Opened in 1991, Christenberry
Fieldhouse (CFH) is home to eleven of the Augusta Jaguars’ 13
competition sports and the College of Education’s Kinesiology
Department. The Forest Hills Campus, on which CFH is located,
boasts the Jaguar’s Division I golf team’s full-size golf course
designed by world renowned course architect Donald Ross. The
Jaguars’ Division II baseball, softball and soccer teams take the
field there as well. Augusta University has won 2 National
Championships in Golf and 16 Peach Belt Conference Championships
across all sports. The Jaguars’ also have 114 total NCAA Tournament
Appearances. Georgia’s second oldest and second-largest
city, Augusta, is situated on the southern banks of the storied
Savannah River. Serving as a halfway point between the Appalachian
Mountains to the north and the Atlantic Ocean to the south, Augusta
is a thriving community with a welcoming history mixed with a
spirit of creativity and innovation. POSITION
SUMMARY The Vice President of Communications
and Marketing is responsible for advancing the strategic goals of
the university by enhancing the university’s reputation and
building awareness of Augusta University. The position is the
strategic leader for the University’s external and internal
communications efforts, The Division of Communications and
Marketing is a highly integrated and collaborative unit
encompassing a communications team, a marketing team, and a digital
resources team, as well as embedded communicators supporting units
throughout the university.
RESPONSIBILITIES The Vice President
of Communications and Marketing serves as the chief communications
and marketing officer of the University, whose major
responsibilities include: ●
Serves as a key enterprise leader in protecting the integrity of
the institution’s brand, image, and institutional marks.
● Plans, directs, and executes the
overall short- and long-term communications strategy for the
University while recognizing diverse functions, processes, and
funding sources. ● Fosters
collaborative working relationships with the University System of
Georgia staff, campus administrators, faculty, staff and, students
to ensure the University accurately communicates our values,
mission, and principles, while maintaining the highest level of
transparency. ● Develops and
implements an in-state and national marketing effort for AU to
strategically differentiate Augusta University’s success stories.
● Develops and implements crisis
communications plans, as necessary. ●
In partnership with the Vice President for the Division of
Enrollment and Student Affairs executes an in state and national
student recruiting effort, for undergraduate and graduate students,
consistent with the strategic enrollment management plan.
● In conjunction with the Executive
Vice President for Operations, assists in the development of
communications strategy with local and state governments and
participates in outreach activities to foster relationships with
state and federal stakeholders. ●
Develops and implements plans to dramatically strengthen ties to
in-state and national media that cover AU and higher education and
serves as the University’s spokesperson to ensure effective
representation in media issues and events.
● Effectively leverages technology,
including social media, multimedia, and video content, to advance
communications goals. ● Leads the
Communications and Marketing office to include oversight of the
department’s budget, as well as supervision and development of
professional-level staff. ● Provides
visionary insight to institutional leadership and the DCM team
regarding best practices, emerging issues, trends, and
opportunities in university communications.
PREFERRED QUALIFICATIONS It is
preferred that candidates for the Vice President of Communications
and Marketing bring professional maturity and documentation of the
following skills and characteristics:
● A master’s degree in communication,
public relations, marketing, or related field required.
● 10 years of high-level management
experience in directing strategic communications, targeted outreach
and coalition building and/or marketing required.
● Higher education administrative
leadership experience with similar responsibilities to this
position is strongly preferred. ●
Demonstrated commitment to diversity, inclusion, affirmative
action, and equal employment opportunity.
● Proven supervisory experience and
demonstrated record of leading cross-functional teams.
● Skilled decision‐maker, with
transparency in decision-making and management.
● Excellent oral and written
communication and presentation skills.
● Understanding of and appreciation
for media culture and deadlines and how best to strategically
leverage them on behalf of the University.
● Demonstrated experience with
effective research-based communications.
● Demonstrated experience in
effective brand development and market positioning for a large,
complex organization. ● Understanding
of the scope and strategic impact of technology used in marketing
and social media branding and promotions.
● Experience strategically deploying
marketing and communication tools to disseminate messages across
different platforms and to diverse audiences.
● Adaptable ability to execute
strategy in an evolving and complex space.
APPLICATION PROCESS
The Search Committee invites applications, inquiries, and
nominations for this position. Applications should be accompanied
by a letter of interest, curriculum vitae, and the names and
contact details of at least five professional references.
Applications and nominations will be accepted until the position is
filled, and review of applications will begin immediately.
Interested candidates are encouraged to submit materials
electronically to the search firm assisting Augusta University by
February 10, 2022. Laurie C. Wilder, President Porsha L.
Williams, Vice President Jacob C. Anderson, Principal Parker
Executive Search pwilliams@parkersearch.com || janderson@parkersearch.com
(770) 804-1996 x 111 Augusta University, a unit of the
University System of Georgia, is an equal opportunity educational
institution and is an equal opportunity/affirmative action
employer.
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