founded in 1831, is a diverse,
energetic liberal arts community where critical thinking and
practical idealism go hand in hand.
The Office of Advancement ( ADV ) builds lifelong
relationships with alumni, parents, and friends, and engages them
in support of Wesleyan’s educational mission and financial
The Advancement team fosters pride in the Wesleyan community and
develops support for university initiatives through outreach
activities, including development/fundraising, alumni & parent
relations, and both on- and off-campus events. Wesleyan University
is currently in the quiet/leadership phase of a comprehensive
Reporting to the Campaign Director, the Director of Advancement
Communications will lead the team that creates and executes a
comprehensive, integrated advancement communications program that
helps to increase alumni, parent, and donor engagement with
Wesleyan and build a thriving philanthropic community.
This position will collaborate closely with the Office of
University Communications to understand and promote overall
University messaging and find creative ways to shape that messaging
for alumni and parent audiences.
Partnering with colleagues across the Office of Advancement, the
Director of Advancement Communications will develop communication
plans for target market segments including principal gifts, major
gifts, gift planning, the Wesleyan Fund, athletics fundraising, and
alumni & parent relations.
This position serves as creative/programming lead for campaign
communications and advancement marketing deliverables and will
supervise staff including an Advancement Writer and Advancement
Social Medial Specialist.
- Working in close collaboration with leaders in the Office of
Advancement, develop strategic vision, goals, plans, and assessment
practices for advancement communications across all channels.
- Develop, write, edit, and review a wide variety of content
types, including letters, emails, gift proposals web content, video
scripts, speeches, marketing copy, social media, etc.
- Create and implement a comprehensive communications plan that
inspires philanthropic support, addresses goals of the campaign,
builds awareness, and fosters increased engagement.
- Liaison to external communications firm(s) chosen to help with
- Develop engaging concepts and primary messages for advancement
events, along with ADV team, that encourage audiences to connect
with one another and Wesleyan.
- Provide innovation in strategy, marketing, and planning derived
from donor-/marketing-centric research; apply analytics as well as
creative thinking in order to inspire giving and engagement.
- Translate University priorities into gift opportunities for
multiple donor audiences.
- Collaborate closely with the Office of University
Communications to understand and support University messaging
priorities and to ensure brand standards are upheld on all
- Oversee ADV communications from the President and senior
leaders of the University.
- Assist with the management of budgets and expense tracking for
ADV communications projects.
- Drive effective processes to foster internal collaboration and
- Other duties as assigned.
Bachelor’s degree and at least 10 years of progressively
responsible communication experience with a consistent increase in
responsibility including leadership and management or an equivalent
combination of education, training, and experience.
Extensive experience and knowledge of advancement/fundraising
Sophisticated, writing, editing, and presentation
Record of accomplishment in highly complex environment with
Demonstrated ability for managing relationships at all levels
of the organization, as well as for supervising and leading a
Excellent analytical and problem-solving skills; ability to
synthesize complex or diverse information; and experience working
with complex data sets.
Crafting inspiring storiy ideas and an understanding of how to
motivate alumni, parents, and donors through compelling
Mission-driven, self-motivated, and dedicated to contributing
to a team and being of service to colleagues and the institution
Ability to set priorities and manage multiple projects
Ability to integrate thinking across divergent points of
Ability to utilize software systems, such as web content
management, project management and photo management, Microsoft
Familiarity with AP and Chicago style conventions, excellent,
spelling, and grammar skills.
Demonstrated commitment to work within a diverse environment
and interact openly with individuals of different
Proven record of communication and management success with15
years of experience.
Demonstrated success with comprehensive campaign
Demonstrated understanding of the donor cycle, fundraising
best practices, and industry trends.
Special Instructions to Applicants
Application close date is January 30, 2022
Any and all offers to external applicants are contingent on
the candidate’s completion of a pre-employment background check
screening and pre-employment physical to the satisfaction of
Wesleyan requires all employees to be vaccinated against Covid 19
unless they meet the criteria for a medical or religious exemption.
New employees must be vaccinated prior to their start date. If an
employee needs an exemption for medical or religious reasons, they
must submit a request to Wesleyan and be approved before their
Wesleyan University, located in Middletown, Connecticut, does
not discriminate on the basis of race, color, religious creed, age,
gender, gender identity or expression, national origin, marital
status, ancestry, present or past history of mental disorder,
learning disability or physical disability, political belief,
veteran status, sexual orientation, genetic information or
non-position-related criminal record. We welcome applications from
women and historically underrepresented minority groups. Inquiries
regarding Title IX, Section 504, or any other non-discrimination
policies should be directed to: Alison Williams, Vice President for
Equity & Inclusion/ Title IX Officer, 860-685-3927, email@example.com.