founded in 1831, is a diverse,
energetic liberal arts community where critical thinking and
practical idealism go hand in hand.
The Office of Advancement builds lifelong relationships with
alumni, parents, and friends, and engages them in support of
Wesleyan’s educational mission and financial goals. The Advancement
team fosters pride in the Wesleyan community and develops support
for university initiatives through outreach activities, including
development/fundraising; alumni and parent relations; and on and
Advancement Operations is responsible for the strategic
design, development, and implementation of operational functions
that provide a foundation for the Office of Advancement to achieve
its goals in fundraising and constituent engagement. The department
is charged with aligning business support functions, policies and
procedures, and technology infrastructure within the strategies,
resources, and priorities of the University.
Reporting to the Associate Director for Advancement
Operations, the Social Media Specialist will execute the Office of
Advancement’s social media program including strategy development,
tactical execution, and reporting/analytics.
- Identify, develop and execute strategic social media content
for Advancement’s core audiences.
- Establish key performance indicators (KPIs) to track and report
on social media metrics. Interpret results and make recommendations
to grow audiences and increase overall engagement.
- Collaborate with internal stakeholders and campus partners to
drive overall engagement.
- Identify and monitor trends in social media and new ways to
- Evaluate and advise on paid/promoted strategies for social
- Manage and maintain a social media content calendar.
- Provide live coverage during Homecoming/Family Weekend, Reunion
& Commencement, and other events as assigned.
- Recruit and manage a team of student interns to assist with
content coverage and production.
- Design assets for email, web, and social media use.
- Create documentation outlining social media strategies and
- Other duties as assigned.
Bachelor’s degree and a minimum of 2 years of previous work
experience in social media communications or an equivalent
combination of education, training and experience.
Excellent copywriting skills.
Ability to deliver creative content (text, image and video).
Proficiency with MS Office suite of tools (e.g. PowerPoint, Word,
Proficiency with design, photo and video editing software
(e.g. Canva, Adobe, etc.).
Demonstrated passion for social media and proficiency with social
media platforms (Facebook, Instagram, LinkedIn, Twitter).
Strong organizational skills and attention to detail.
Demonstrated ability to be flexible and capable of managing
multiple projects simultaneously while working with varied
personalities and work styles.
Demonstrated commitment to work within a diverse environment and
interact openly with individuals of different backgrounds.
Experience with graphic design software.
Experience working with social media management systems (e.g.
Demonstrated history of establishing KPIs, analyzing results, and
Special Instructions to Applicants
Application close date is January 30, 2022
Any and all offers to external applicants are contingent on
the candidate’s completion of a pre-employment background check
screening and pre-employment physical to the satisfaction of
Wesleyan requires all employees to be vaccinated against Covid 19
unless they meet the criteria for a medical or religious exemption.
New employees must be vaccinated prior to their start date. If an
employee needs an exemption for medical or religious reasons, they
must submit a request to Wesleyan and be approved before their
Wesleyan University, located in Middletown, Connecticut, does
not discriminate on the basis of race, color, religious creed, age,
gender, gender identity or expression, national origin, marital
status, ancestry, present or past history of mental disorder,
learning disability or physical disability, political belief,
veteran status, sexual orientation, genetic information or
non-position-related criminal record. We welcome applications from
women and historically underrepresented minority groups. Inquiries
regarding Title IX, Section 504, or any other non-discrimination
policies should be directed to: Alison Williams, Vice President for
Equity & Inclusion/ Title IX Officer, 860-685-3927, email@example.com.