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WRUF-FM/GHQ Brand Manager/Talent

University of Florida
Florida, United States
Salary Not Specified
Posted Date
Dec 7, 2021

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Position Type
Faculty Positions, Communications, Broadcasting, Media Studies, Other Communications, Professional Fields, Journalism, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Type
Full Time
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Classification Title:

Broadcasting Coordinator II

Job Description:

Bring Your Leadership to a Culture of Excellence!

The College of Journalism and Communications at the University of Florida is seeking a Talent Brand Manager for WRUF-FM, and GHQ. This position will be responsible for the direction and overall performance level of WRUF-FM and the associated digital and social media channels in addition to GHQ, a CHR-formatted student-focused radio/digital/social property operated by the University of Florida College of Journalism and Communications Division of Media Properties. The position will host a live daypart on 1037, The Gator (WRUF-FM), a 100,000 watt commercial radio station with a country format and be responsible for the overall performance of the station with a specific emphasis on programming, overall content and scheduling of WRUF-FM and GHQ. “The Gator” also serves as the flagship, along with sister commercial radio station WRUF-AM, for the Florida Gators and broadcasts Gator football and men’s basketball games. The Brand Manager will work alongside the Assistant Brand Manager/Social Media Manager for WRUF-FM/GHQ to ensure the station(s) are performing at the highest levels and providing quality professional experiences for University of Florida students in the College of Journalism and Communications.

About the Opportunity

The Talent Brand Manager will oversee programming for commercial radio station WRUF-FM and non-commercial GHQ, identified as an immersive professional experience for College of Journalism and Communications students. This position must meet and exceed mutually agreed upon ratings goals. Responsible for adherence and compliance to UF Media Properties/CJC/UF program standards and FCC regulations. The Talent Brand Manager establishes and communicates programming and content goals and vision and then clearly measures their results. This position will provide programming leadership in a sales-friendly environment. Develop and effectively manages department budget. Maintain on-going communications with external industry and public organizations.

The Talent Brand Manager will supervise use of any syndicated and/or outside services and coordinates with programming consultant. Works in coordination with WRUF-AM Brand Manager and programming personnel with WUFT-TV/FM on projects that relate to all of the University’s media properties.

The Talent Brand Manager is responsible for hosting weekday air shift on WRUF-FM and coordinates all community-related remotes, events, etc. Maintains oversight of production elements of the stations and works with/trains students in industry standard techniques related to on air, production, programming and social media.

Our Commitment to Diversity, Equity, and Inclusion

The College of Journalism and Communications is committed to creating an inclusive environment and is proud to be an equal opportunity employer. We attribute our success to a work force that embraces the contributions of people of all backgrounds and ability levels.

About the College of Journalism and Communications

The College of Journalism and Communications is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and is home to four departments – Advertising, Journalism, Public Relations, and Telecommunication. The college provides hands-on learning immersion experiences through the Innovation News Center, The Agency, Frank gatherings, the Division of Multimedia Properties, the Summer Media Institute, undergraduate research, various extracurricular groups and activities, etc. To learn more:

About the Division of Media Properties

The College of Journalism’s Division of Media Properties, includes seven broadcast stations, allowing students from throughout the College to gain experience in a competitive broadcast and multimedia environment. More than 200 students work in news, sports, production, management positions, web design, promotions and advertising for the radio and television stations each semester.

Division of Media Properties:
Innovation News Center:

About the City of Gainesville

Gainesville ( is home to Florida's largest and oldest university, and so is one of the state's centers of education, medicine, cultural events and athletics. Additionally, the city owns a regional transit system, a regional airport, and a 72-par championship golf course. Known for its preservation of historic buildings and the beauty of its natural surroundings, Gainesville's numerous parks, museums and lakes provide entertainment to thousands of visitors. Because of its beautiful landscape and urban "forest," Gainesville is one of the most attractive cities in Florida.

Explore Gainesville in 60 Seconds:

Expected Salary:

Commensurate with experience

Minimum Requirements:

Master's degree in an appropriate area; or a bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and/or experience.

Preferred Qualifications:
  • Five years of relevant experience in commercial radio, preferably in the country or CHR formats
Special Instructions to Applicants:

Upload cover letter and resume for consideration

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

This position has been reposted. Previous applicants are still under consideration and need not reapply.

Health Assessment Required: No

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