OPS Alumni Social Media

Job Summary

The Alumni Social Media will be monitoring, maintaining and responding to all aspects of social media for the Alumni Relations Department.

Job Description

Typical duties include but are not limited to:

• Propose new ideas and concepts for social media content.
• Manage social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.
• Manage social media communications.
• Create, edit, and publish dynamic written, graphic, and video content that promotes audience interaction, increases audience presence, and encourages audience participation.
• Create and implement social media marketing plan and editorial calendar.
• Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.
• Track and analyze audience information, traffic, and demographics, and report success of social media projects.

Other Duties:

Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

• One year of professional full-time experience in graphic design, marketing, public relations, or communications.
  
  
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.
  
  
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).
  
  

Preferred Qualifications:

• Bachelor’s degree from an accredited institution in an appropriate area of specialization.
  
  
• Experience in graphic design, marketing, public relations, or communications in a higher education setting.
  
  
• Experience using Adobe Photoshop, InDesign, or other software used for graphic design and/or multimedia production.
  
  

Knowledge, Skills & Abilities:

• Knowledge of marketing principles, including promotion and public relations.
  
  
• Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media.
  
  
• Excellent interpersonal, verbal and written communication skills.
  
  
• Skill in completing assignments accurately and with attention to detail.
  
  
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
  
  
• Ability to work successfully as both a member of a team and independently with minimal supervision.
  
  
• Ability to work under pressure and meet close deadlines.
  
  
• Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
  
  
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
  
  
• Ability to operate personal computers with proficiency and learn new applications and systems.
  
  

All employees are expected to:

• Promote a common purpose consistent with stated University goals and demonstrate a commitment to students and the learning environment.
  
  
• Possess the knowledge of general written standards and procedures utilized, and have the ability to read, interpret, and follow procedural and policy manual related to the job tasks.
  
  
• Demonstrate the ability to respond to supervision, guidance and direction in a positive, receptive manner and in accordance with stated policies.
  
  
• Provide quality customer service by creating a welcoming and supportive environment.
  
  
• Present a professional image in word, action and attire.
  
  
• Demonstrate professionalism in dealing with a diverse population while understanding and respecting each other’s view of the world, personalities and working styles.
  
  
• Apply effective techniques to create working relationships with others to achieve common goals; successfully communicates and collaborates with others to achieve goals.
  
  
• Demonstrate skills necessary to look at situations and processes critically to make recommendations for improvement.
  
  

FGCU is an EOE AA /F/Vet/Disability Employer.