Are you a self-starter with a deep
understanding of the full marketing and sales funnel, lead
generation and nurturing strategies, and campaign analysis? Do you
have an analytical mindset with a passion for how email delivers an
engaging, informative experience? The American College of Financial
Servicesthe nations leading accredited institution focused on
delivering applied financial knowledge and education is
seeking a Marketing Automation Manager to join our growing digital
marketing team within a dynamic Marketing & Communications
department. This team member will work at both the strategic and
tactical level to create, execute, and optimize campaigns within
The Colleges marketing automation system (ie. HubSpot, Pardot,
Act-On, etc).
The Marketing Automation Manager
reports directly to the Director of Digital Marketing and Analytics
and works collaboratively with the content and design teams, as
well as key department and College stakeholders to help achieve key
institutional goals.
Key
Responsibilities:
Collaborate with the content and
design teams to create and execute marketing automation campaigns
(inclusive of dynamic content, list segmentation, landing pages,
and forms)
Track and analyze campaign
performance and regularly perform tests to improve KPIs (such as
deliverability, opt-outs, click through rates, and conversion
rates) plus empower other team members with prescriptive
insights
Work across departments to create and
optimize lead scoring models and nurture workflows
Partner internally to implement a
structured A/B testing plan for email, forms, and landing page
optimizations
Manage the technical integration of
the marketing automation platform with CRM (SugarCRM) and any other
relevant marketing technology
Daily management and upkeep of the
marketing automation platform at the operations level, including
database management, segmentation, list maintenance, data
cleansing, web form capture, integration with CRM, exporting lists
from Discovery Data, etc.
Embrace ownership of email within the
overall marketing funnel, collaborating within the digital team and
across the department on how best to contextualize emails role and
measure its impact in meeting or exceeding key conversion
benchmarks
Perform competitive analysis and
formulate recommendations that monitor shifting industry
trends
Skills and Knowledge Required:
Experience working within and
maximizing the capabilities of HubSpot, Pardot, Act-On or other
marketing automation software
Comfort working with designers to
build high-performing landing pages to support marketing automation
campaigns
In-depth understanding of marketing
automation/CRM integration best practices and lead database
management
Demonstrated experience working with
reporting tools, A/B testing and optimization; an aptitude for data
analytics and campaign tracking and reporting to inform future
decisions
Excellent organizational skills to
work efficiently, managing projects with many moving parts; strong
desire to improve processes
A strong commitment to being part of
a culture driving transformational change with a start-up mindset,
while honoring The Colleges history as the nations oldest
institution for financial services education
Education/Experience Requirements:
BS/BA degree
Six (6) plus years of marketing
automation experience
Critical thinking skills to
effectively seek proactive solutions to challenges as they
arise
Proficient analytical skills and
ability to mesh data and market knowledge to measure and optimize
email journeys
Basic HTML experience as it relates
to email, landing page, and campaign design
Strong verbal and written
communication skills, as well as the ability to explain complex,
technical topics to internal stakeholders
B2B and/or Financial Services
experience a plus
The American College of Financial Services is committed to
applying financial education through teaching, research, and
innovation in program delivery and design. As a nonprofit,
accredited education institution, our courses are researched and
written by a faculty of the nation's top thought leaders in
personal finance. To learn more, visit The American College.
In policy and practice, we encourage diversity and provide equal
employment opportunities to all individuals based on job-related
qualifications and ability to perform a job. We are committed to
maintaining a welcoming and inclusive environment.
Effective April 1, 2022 The American College will require all
Faculty and Professional Staff to be fully vaccinated against
COVID-19 unless a medical or religious exemption is approved.