University Social Media Coordinator
Unit 9 - CSUEU - Technical Support Services,
Probationary, Full Time, Marketing/Communications
This is a full-time, permanent (probationary) position.
Special Working Conditions: May require on-call after hours work,
primarily during crisis situations that requires communications
Conditions of Employment
The California State University (CSU) is committed to safeguarding
the health and well-being of our students, faculty, staff,
administrators, and the communities we serve, as well as
maintaining higher education access and attainment for our
students, as such, we embrace a comprehensive strategy designed to
reduce the likelihood of transmission of the COVID-19 virus. The
CSU requires faculty, staff, and students who are accessing campus
facilities to be immunized against COVID-19 or declare a medical or
religious exemption if eligible. Any candidate advanced in a
currently open search process should be prepared to comply with
this requirement. The systemwide policy can be found at
CSU Vaccination Policy
. Questions about the COVID-19
Vaccination Policy may be sent to email@example.com
Satisfactory completion of a background check (including a criminal
records check) is required for employment. CSU will make a
conditional offer of employment, which may be rescinded if the
background check reveals disqualifying information, and/or it is
discovered that the candidate knowingly withheld or falsified
information. Failure to satisfactorily complete the background
check may affect the continued employment of a current CSU employee
who was conditionally offered the position.
Application Deadline & Salary
Review of applications will begin 12/01/2021, and the position will
remain Open until Filled.
The salary range for this classification is: minimum $2,923 -
maximum $5,283 monthly.
Salary is commensurate with experience.
Under the general supervision of the director of university
communications and marketing, the university social media
coordinator is primarily responsible for supporting the
university's overall mission by developing the strategy for and
implementation of CSUDH's social media presence. The social media
coordinator will build brand awareness, promote CSUDH pride, create
community, and build new ways to engage audiences. The key duties
of the position include creating content on the main university
social media accounts; establishing and promoting strategic
guidance to department-level social media content creators to
ensure brand and mission alignment; and respond to inquiries and
interact with audiences. In collaboration with the AVP and director
of communications and marketing, communicate crisis messaging on
social channels; monitor social channels as part of issues
management; analyze social media metrics to develop effective
short- and long-term strategies; and work collaboratively with the
university communications and marketing team on integrating social
media into communications and marketing activities.
Required Education: Bachelor's degree from an accredited
institution in marketing, communications, public relations,
journalism, graphic design.
Required Experience: Three (3) years of work experience in
communications, social media, public relations, marketing, or
Specialized skill: Three (3) years of experience in developing and
implementing social media content on all major social media
platforms for a company, institution, or organization.
Higher Ed social media experience.
Photography, videography, graphic design experience.
Required Knowledge, Skills, and Abilities:
Knowledge of: social media landscape, practices, strategy,
technologies; uniqueness of social media platforms and their
audiences; broader communications field; higher education social
media trends; copyright laws; privacy/FERPA protections;
Skills in: writing and editing; multimedia creation and use of
creative software - Photoshop, Canva, video editing, Adobe Spark,
meme creating tools, sharing tools, gif creation; graphic design;
using the various features on social media platforms;
Ability to: build relationships; effectively communicate and
collaborate with others; communicate complex information clearly,
concisely, creatively in the university's tone; analyze social
media metrics; appropriately handle sensitive or confidential
information; meet deadlines and work under pressure;
45% - Social media content creation:
Develop, plan, and implement written, photographic, and video
content for the university's main social media accounts, which
currently includes Twitter, Instagram, Facebook, LinkedIn, YouTube.
Coordinate with graphic designers and photographers, as needed, to
ensure high quality posts. Ensure content aligns with the
university's overall strategic goals, and core mission, vision, and
20% - Lead social media collaboration:
Engage and build relationships with CSUDH's community of social
media content creators. Provide guidance and recommendations on
social media best practices, social media higher education trends,
and new technologies. Work closely with departments to ensure they
understand campus branding and their role in representing the
university. Develop, maintain, and distribute university-wide
social media guidelines. Stay informed of campaign and projects
other departments are creating for social, and as necessary, help
elevate their messages, and share university social media campaigns
with CSUDH content creators.
15% - Community and reputation management:
Monitor social media account comments and respond accordingly in an
engaging and professional manner consistent with the tone and voice
of the campus account. Correct misinformation. Creatively and
strategically engage in building Toro pride. Monitor mentions of
the university on social media platforms and respond appropriately
and strategically in order to build campus visibility, address
issues before they escalate, and alert campus administration
related to crisis issues.
10% - Strategic social media:
Analytics management and strategic planning: Gather and analyze
social media insights and key metrics on a routine basis to make
informed recommendations on effective short- and long-term
5% - Oversee student assistants:
Provide lead work direction to social media students assistants and
5% - Other duties as assigned to support University Communications
California State University, Dominguez Hills, is strongly committed
to achieving excellence through a diverse workforce.
California State University Dominguez Hills is an Affirmative
Action/Equal Opportunity Employer. We consider qualified applicants
for employment without regard to race, religion, color, national
origin, ancestry, age, sex, gender, gender identity, gender
expression, sexual orientation, genetic information, medical
condition, disability, marital status, or protected veteran status.
For more information or definition of these terms, please
Individuals with disabilities requesting accommodations under the
Americans with Disabilities Act (ADA) may call the Human Resources
Office at (310) 243-3771.
Clery Act crime statistics for CSUDH are available at https://www.csudh.edu/dhpd/clery/crime-stats/
, or by calling University Police at (310) 243-3639. Upon
appointment, all candidates must furnish proof of eligibility to
work in the U.S.
The California State University is Smoke and Tobacco Free. Smoking,
Vaping and other Tobacco use are Not Permitted anywhere on
University property. Education Code 42356, CCR Title 5, Article
Open until filled
To apply, visit: https://careers.csudh.edu/en-us/job/507253/university-social-media-coordinator