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University Social Media Coordinator

California State University, Dominguez Hills
California, United States
Salary Not specified
Posted Date
Dec 3, 2021

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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University Social Media Coordinator

Job No: 507253
Work Type: Staff
Location: Dominguez Hills
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications

Position Information

This is a full-time, permanent (probationary) position.

Special Working Conditions: May require on-call after hours work, primarily during crisis situations that requires communications support.

Conditions of Employment

The California State University (CSU) is committed to safeguarding the health and well-being of our students, faculty, staff, administrators, and the communities we serve, as well as maintaining higher education access and attainment for our students, as such, we embrace a comprehensive strategy designed to reduce the likelihood of transmission of the COVID-19 virus. The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption if eligible. Any candidate advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at CSU Vaccination Policy. Questions about the COVID-19 Vaccination Policy may be sent to

Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Application Deadline & Salary Information

Review of applications will begin 12/01/2021, and the position will remain Open until Filled.

The salary range for this classification is: minimum $2,923 - maximum $5,283 monthly.

Salary is commensurate with experience.

Major Duties

Under the general supervision of the director of university communications and marketing, the university social media coordinator is primarily responsible for supporting the university's overall mission by developing the strategy for and implementation of CSUDH's social media presence. The social media coordinator will build brand awareness, promote CSUDH pride, create community, and build new ways to engage audiences. The key duties of the position include creating content on the main university social media accounts; establishing and promoting strategic guidance to department-level social media content creators to ensure brand and mission alignment; and respond to inquiries and interact with audiences. In collaboration with the AVP and director of communications and marketing, communicate crisis messaging on social channels; monitor social channels as part of issues management; analyze social media metrics to develop effective short- and long-term strategies; and work collaboratively with the university communications and marketing team on integrating social media into communications and marketing activities.


Required Education: Bachelor's degree from an accredited institution in marketing, communications, public relations, journalism, graphic design.

Required Experience: Three (3) years of work experience in communications, social media, public relations, marketing, or related field.

Preferred Qualifications:

Specialized skill: Three (3) years of experience in developing and implementing social media content on all major social media platforms for a company, institution, or organization.

Higher Ed social media experience.

Photography, videography, graphic design experience.

Required Knowledge, Skills, and Abilities:

Knowledge of: social media landscape, practices, strategy, technologies; uniqueness of social media platforms and their audiences; broader communications field; higher education social media trends; copyright laws; privacy/FERPA protections; accessible. communications

Skills in: writing and editing; multimedia creation and use of creative software - Photoshop, Canva, video editing, Adobe Spark, meme creating tools, sharing tools, gif creation; graphic design; using the various features on social media platforms; problem-solving.

Ability to: build relationships; effectively communicate and collaborate with others; communicate complex information clearly, concisely, creatively in the university's tone; analyze social media metrics; appropriately handle sensitive or confidential information; meet deadlines and work under pressure; multi-task.


45% - Social media content creation:

Develop, plan, and implement written, photographic, and video content for the university's main social media accounts, which currently includes Twitter, Instagram, Facebook, LinkedIn, YouTube. Coordinate with graphic designers and photographers, as needed, to ensure high quality posts. Ensure content aligns with the university's overall strategic goals, and core mission, vision, and values.

20% - Lead social media collaboration:

Engage and build relationships with CSUDH's community of social media content creators. Provide guidance and recommendations on social media best practices, social media higher education trends, and new technologies. Work closely with departments to ensure they understand campus branding and their role in representing the university. Develop, maintain, and distribute university-wide social media guidelines. Stay informed of campaign and projects other departments are creating for social, and as necessary, help elevate their messages, and share university social media campaigns with CSUDH content creators.

15% - Community and reputation management:

Monitor social media account comments and respond accordingly in an engaging and professional manner consistent with the tone and voice of the campus account. Correct misinformation. Creatively and strategically engage in building Toro pride. Monitor mentions of the university on social media platforms and respond appropriately and strategically in order to build campus visibility, address issues before they escalate, and alert campus administration related to crisis issues.

10% - Strategic social media:

Analytics management and strategic planning: Gather and analyze social media insights and key metrics on a routine basis to make informed recommendations on effective short- and long-term strategies.

5% - Oversee student assistants:

Provide lead work direction to social media students assistants and or interns.

5% - Other duties as assigned to support University Communications & Marketing

Closing Statement

California State University, Dominguez Hills, is strongly committed to achieving excellence through a diverse workforce.

California State University Dominguez Hills is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. For more information or definition of these terms, please visit:

Individuals with disabilities requesting accommodations under the Americans with Disabilities Act (ADA) may call the Human Resources Office at (310) 243-3771.

Clery Act crime statistics for CSUDH are available at , or by calling University Police at (310) 243-3639. Upon appointment, all candidates must furnish proof of eligibility to work in the U.S.

The California State University is Smoke and Tobacco Free. Smoking, Vaping and other Tobacco use are Not Permitted anywhere on University property. Education Code 42356, CCR Title 5, Article 9

Applications Close: Open until filled

To apply, visit:

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