Multimedia Marketing Coordinator

Multimedia Marketing Coordinator

Posting Number: 0000845
Reports to: Executive Director, Marketing and Communications
Department: Marketing and Communications
Classification: Professional/Technical
Full or Part-time: Full Time

Job Summary:
The Multimedia Marketing Coordinator helps to implement the college's online communication initiatives through the planning and producing of creative multimedia content for the college's digital platforms.

Essential Functions:
1. Serves as College photographer and videographer to conceptualize, produce, and share high quality, compelling, and engaging stories about LMC students, alumni, programs, and partners.
2. Designs graphics, video, and other multimedia elements for social media, email campaigns, online advertising, college websites, and on-campus digital signage
3. Collaborates closely with marketing team, college departments, and external partners on projects that align with brand standards and further college objectives.
4. Monitors communication trends and opportunities to optimize digital communication platforms. Helps to monitor traffic and track analytics to measure performance.
5. Helps to implement and maintain a digital asset management system

Other Duties:
1. Provides support for other Marketing Services projects and divisional events as required.
2. Performs other duties as assigned.

Accountabilities:
Under the general supervision of the Director of Marketing and Communications, the Multimedia Marketing Coordinator produces and distributes creative content related to college communication initiatives.

Job Specifications:
Bachelor’s degree required from an accredited college or university with major coursework in marketing, communications, journalism, new media studies, art, graphic design, film/video production, or a related field. One to three years demonstrated experience in photography, video editing, graphic design, and design software experience required. Experience with web content management systems writing for the web, and social media administration, storyboarding, and scene setup preferred. Ability to manage multiple priorities and deadlines. Ability to work independently and as part of a team. Excellent creative, communication, interpersonal, and organizational skills. Demonstrated proficiency in Microsoft Office and Adobe Creative Suite 6 (specifically Photoshop and Premiere or equivalent). Must be able to work evening and weekend hours as college events require. Extended work hours beyond a traditional 40-hour work week are periodically required. Portfolio with examples of photography, video, graphic design, and other digital media to be submitted with application.

Grade: C11
Salary Range:

Special Instructions to Applicants:
Information on our standard hiring process: Lake Michigan College will accept applications on this position for at least 14 days. Applications will be screened for minimum qualifications as received. Once a sufficient number of qualified applications have been received and sufficient diversity of applicants achieved, those applicants will be passed along to the search committee. Once the search committee has determined which applicants they would like to interview, those applicants will be contacted. If this process extends beyond 21 days, a communication of the delay will be made to all applicants for the position. If you have questions, please contact Human Resources at hr@lakemichigancollege.edu.

Official transcripts required upon hire.

Virtual Campus tour:
Lake Michigan College’s YouTube Channel

Open Date: 12/01/2021
Closing Date:

To apply, visit https://lmc.simplehire.com/postings/3996

About Lake Michigan College
Lake Michigan College is a community college in southwest Michigan. We have three campuses --two of which are located ten minutes from our namesake’s breathtaking shoreline.

Like other community colleges, we offer associate degrees, certificates, and even a baccalaureate degree. But what sets us apart from our peers is our seemingly limitless potential and our people - people who care deeply about our region’s future and who are committed to student success and exemplary educational programs, strong alignments with both established and emerging industries, and productive partnerships with the communities we serve.

Faculty and staff at LMC enjoy excellent benefits and a supportive and friendly work environment. LMC recently received a Capital Outlay grant from the State of Michigan and a new millage from the southwest Michigan community, so the college’s facilities will be getting innovative, sustainable upgrades in the next few years that will contribute to the comfort, productivity and collaborative environment for all employees.

Living in Southwest Michigan
Southwest Michigan attracts millions of tourists who come for our beaches, wineries, and nationally acclaimed golf courses. But many who visit, choose to stay for our great schools, low cost of living, and high quality of life.

LMC’s main campus is nestled in a watery and wooded wildlife sanctuary, yet it’s less than a half-day’s drive from major metro areas including Chicago, Milwaukee, Detroit, and Indianapolis.

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