Marketing and Communications Specialist

Kennesaw State University
Georgia, United States
Salary Not specified
Posted date
Dec 3, 2021

View more

Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time

About Us


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit




Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.


Job Summary


Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Works collaboratively with partners to achieve project objectives, milestones and deliverables, and campaign effectiveness reporting.


  1. Develops and maintains strong partnerships within the assigned department and/or college, understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
  2. Creates, plans and executes engaging and interactive social media content strategy to enhance the assigned department and/or college’s reputation
  3. Ensures that communications are aligned with the University and the assigned department and/or college’s brand messaging and policies to increase the sense of connection to the College and its extended community
  4. Plans and manages project communications, monitoring project status, proactively managing changes, and effectively communicating regularly
  5. Performs administrative functions to support marketing and communications projects for the college or department


Required Qualifications Educational Requirements

Bachelor's degree from an accredited institution of higher education in marketing or related field


Required Experience

One (1) year of Marketing, Communications or Public Relations work experience with a focus on account management and/or digital campaign management

Preferred Qualifications Preferred Experience      

Previous experience in higher education preferred Extensive experience with various computer software Knowledge, Skills, & Abilities



Comfortable interacting at all levels of the organization and be willing to develop strong and positive relationships with staff and colleagues

Able to produce creative and effective marketing communications materials

Able to handle multiple tasks or projects at one-time meeting assigned deadlines



Knowledge of communication, sales and broad understanding of marketing principles Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials



Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills

Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe suite including Photoshop, etc.)

Strong attention to detail and follow up skills

Strong customer service skills and phone and email etiquette

Equal Employment Opportunity


Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national origin race religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415


Other Information

This is not a supervisory position.

This position does not have any financial responsibilities. No, this position will not be required to drive.

This role is not considered a position of trust.

This position does not require a purchasing card (P-Card). This position may travel 1% - 24% of the time

This position does not require security clearance.

Background Check
  • Standard Enhanced + Education


Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.


All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials. Employment.pdf

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