Provost & VP Academic Affairs: The Web Content Specialist is
a strategic partner contributing to marketing and communication
strategies in support of the Graduate School’s goals and objectives
to generate increased visibility, awareness, and enrollment. The
Web Content Specialist works to ensure web content is timely,
accurate, and optimized for search engines. The Web Content
Specialist is a self-starter with a high level of initiative and a
proven proactive thinker who works in coordination with other
communications leads across the University and Graduate School and
reports to the Director of Strategic Digital Marketing and
Communication in Academic Affairs. This is a hybrid position with 2
days per week remote approved.
Duties include and are not limited to:
Oversee the creation and structure of new and existing
graduate program pages and marketing campaign landing pages
- Refine marketing content to respond to educational and
marketplace trends, user-defined needs, best practices,
departmental and university goals and objectives
- Stay abreast of current usability, accessibility, web and
content development, Google Analytics, and SEO best practices.
- Identify and recommend ways to integrate emerging technologies
and best practices into current websites and digital
- Provide high-quality and timely content, design, and
implementation for public-facing websites.
- Use “Best Practice” methods as defined by University policies
and industry standards.
- Oversee the long-term planning and vision of the Graduate
School and graduate program websites, making sure those resources
align with the enrollment, marketing, and branding strategies set
forth by the University.
- Work closely with content contributors to understand their
content and campaign needs and craft strategies that support those
- Work with internal stakeholders to translate overall web
strategy into sub-strategies, develop requirements, tactical plans,
review and testing parameters, and timelines. When needed, work
with stakeholders regarding new tactics and website
- Assist with the analysis of data from website, SEO, and digital
marketing campaigns and develop recommendations to optimize web
performance and design. Manage Google Analytics for site
effectiveness and tracking of paid advertising conversions on
- Optimize web content to provide usability for prospective
Required: Bachelor's degree in new media, marketing, or closely
related field, or comparable experience, 2+ years of work
experience, experience working with Content Management Systems
(Miami University uses Cascade).
Consideration may be given to candidates with experience
working in an academic environment; understanding of HTML and CSS;
experience with Adobe Creative suite and Google Analytics; email
marketing experience; strong working knowledge of the internet and
web publishing; excellent writing, editing and communication
skills, strong computer skills and a working knowledge of web
design; strong collaboration and project management skills; ability
to learn new things and keep up with the pace of changes in
technology; highly self-motivated, self-directed and attentive to
detail; a demonstrated commitment to promoting diversity,
inclusion, and multicultural; competence in an educational and work
environment; must be able to work independently with minimum
supervision and possess excellent; project management skills with
the ability to collaborate in a dynamically changing
Submit cover letter and resume to
Inquiries may be directed to David Hunt at email@example.com. Screening of
applications will begin December 16, 2021 and continue until the
position is filled.
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