A.T. Still University (ATSU) is seeking a Digital Content &
Public Relations (PR) Specialist located on the Mesa, Arizona
campus. This position is responsible for assisting Communications
and Marketing (C&M) leadership in the development,
implementation, and execution of digital content, public relations,
and social media strategies/initiatives for ATSU. The purpose is to
support and advance initiatives associated with faculty/student
recruitment, University Advancement, and brand recognition, and
increase engagement with all University constituents, both internal
and external. This position reports to the Missouri-based digital
content and PR manager.
Working collaboratively with and under the direction of C&M
leadership, the Digital Content & PR Specialist will cultivate
and advance relationships with ATSU's internal and external
stakeholders/constituents, communicate information about the
University (e.g., mission, faculty, students, programs, and
initiatives) using a variety of traditional, mainstream media, and
social media platforms, and track effectiveness of strategies via
Major Job Duties:
- Establishes and maintains professional relationships with ATSU
stakeholders working collaboratively to leverage and promote ATSU's
mission, educational programs, brand, and initiatives among
internal and external constituents.
- Identifies and cultivates professional relationships with
members of the media (local, regional, & national), community
leaders and partners, school-specific professional organizations
(state/national), civic organizations, and local government
officials to leverage and promote ATSU's mission, educational
programs, initiatives, and brand.
- Develops, implements, and executes strategic public relations
and social media plans that support ATSU's mission, educational
programs, brand, and initiatives, including recruitment and
- Manages, monitors, and evaluates the Effectiveness of
University-wide public relations/social media strategies and
provides supporting metrics and reports to leadership on a
quarterly and annual basis. Facilitates social media committee
meetings and discussions.
- Plans, researches, and writes accurate, well-written, strategic
content for a variety of print and online University
communications, including, but not limited to press releases, media
alerts, social media, iConnect, articles for Still Magazine and
Spark research magazine, marketing collaterals, and websites.
- Represents C&M at University and campus-specific events;
writes/submits press releases to appropriate media and shares
University news via iConnect and social media channels. (e.g.,
commencement and white coat ceremonies, Founder's Day, student and
University-sponsored events, etc.)
- Works collaboratively with public relations team members to
develop, coordinate, and update the Communication & Marketing
Crisis Communication Plan.
- Manages and coordinates talent/appearances/resources for ATSU's
mascot, Bucky the Ram of Reason.
- Assists C&M team members with client project management, as
Preferred candidates will have three to five years experience
working in media, community, or public relations; communications;