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Digital Marketing Coordinator

Missouri Western State University
Missouri, United States
Salary Not Specified
Posted Date
Nov 30, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Type
Full Time
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Posting Details

Position Title

Digital Marketing Coordinator

Job Description

The Digital Marketing Coordinator is a storyteller who supports the mission, vision, and strategic plan of the university by creating multimedia content for the university’s website, social media, and marketing campaigns.

  • Assist in developing and implementing social media and digital advertising strategy
  • Collaborate with key stakeholders to execute marketing and communications strategies
  • Plan, create, manage, and repurpose content on all platforms
  • Use target keywords to write search-engine optimized content
  • Shoot photo and video content (events may be on and off campus at times).
  • Design and place assets for social media, web, digital and traditional advertising
  • Monitor social media, respond to inquiries, and troubleshoot as necessary
  • Maintain a content calendar
  • Track and report analytics and metrics related to social media and digital advertising and use data for continuous improvement
  • Train, mentor, and supervise marketing intern/student employees
  • Perform other duties as assigned
Supervisory Duties: Supervises student employees/interns.

Required Qualifications
  • Bachelor’s degree in marketing, journalism, broadcasting, communications, graphic design, or related field
  • Two years of experience in journalism, advertising, marketing, video production, or social media management
Knowledge, Skills and Abilities:
  • Expertise in Adobe Creative Cloud, Canva, and/or other graphic design software
  • Experience using Google Workspace
  • Experience with social media engagement strategies and best practices
  • Basic technical knowledge of WordPress or other content management systems
  • Graphic design, photography, and video skills
  • Strong visual storyteller using multiple mediums
  • Excellent written and verbal communication skills
  • Professional, organized, and collaborative
  • Ability to create effective content for specific audiences
  • Attention to detail and a track record of meeting deadlines
  • Communication, interpersonal skills as applied to interaction with coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to receive work direction.
Preferred Qualifications

Physical Demands
  • Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects.


Additional Demands
  • Valid driver’s license
  • May require some night and weekend hours.
Hours of Work

8:00 am – 4:30 pm
Monday – Friday

Posting Number


Open Date


Priority Deadline


Open Until Filled

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