Digital Marketing Coordinator

Posting Details

Position Title

Digital Marketing Coordinator

Job Description

The Digital Marketing Coordinator is a storyteller who supports the mission, vision, and strategic plan of the university by creating multimedia content for the university’s website, social media, and marketing campaigns.

ESSENTIAL DUTIES :

• Assist in developing and implementing social media and digital advertising strategy
• Collaborate with key stakeholders to execute marketing and communications strategies
• Plan, create, manage, and repurpose content on all platforms
• Use target keywords to write search-engine optimized content
• Shoot photo and video content (events may be on and off campus at times).
• Design and place assets for social media, web, digital and traditional advertising
• Monitor social media, respond to inquiries, and troubleshoot as necessary
• Maintain a content calendar
• Track and report analytics and metrics related to social media and digital advertising and use data for continuous improvement
• Train, mentor, and supervise marketing intern/student employees
• Perform other duties as assigned

Supervisory Duties: Supervises student employees/interns.

Required Qualifications

• Bachelor’s degree in marketing, journalism, broadcasting, communications, graphic design, or related field
• Two years of experience in journalism, advertising, marketing, video production, or social media management

Knowledge, Skills and Abilities:

• Expertise in Adobe Creative Cloud, Canva, and/or other graphic design software
• Experience using Google Workspace
• Experience with social media engagement strategies and best practices
• Basic technical knowledge of WordPress or other content management systems
• Graphic design, photography, and video skills
• Strong visual storyteller using multiple mediums
• Excellent written and verbal communication skills
• Professional, organized, and collaborative
• Ability to create effective content for specific audiences
• Attention to detail and a track record of meeting deadlines
• Communication, interpersonal skills as applied to interaction with coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to receive work direction.

Preferred Qualifications

Physical Demands

• Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects.

FLSA

Exempt

Additional Demands

• Valid driver’s license
• May require some night and weekend hours.

Hours of Work

8:00 am – 4:30 pm
Monday – Friday

Posting Number

S330P

Open Date

11/30/2021

Priority Deadline

12/10/2021

Open Until Filled

Yes