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Director of Marketing Automation

Employer
City Colleges of Chicago
Location
Illinois, United States
Salary
Salary Not Specified
Posted Date
Nov 30, 2021

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Executive, Executive Directors
Employment Type
Full Time
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Director of Marketing Automation

District Office at 1145 W. Wilson

City Colleges of Chicago (CCC), the largest community college system in Illinois, is made up of seven colleges and five satellite sites, providing more than 70,000 students each year access to a quality, affordable education.

The Marketing and Communications Department (MarCom) is responsible for the strategic planning and execution of internal and external programs that promote CCC's mission, programs, and special events. MarCom is an in-house creative center offering solutions to all marketing and communication needs, working with offices and departments across the district to tell CCC’s story to a wide range of audiences, both internal and external. The department’s mission is to preserve and strengthen the reputation and brand of City Colleges of Chicago through a variety of communication mediums including print, digital, video, and social.

Reporting to the Executive Director - Digital Strategy, the Director - Marketing Automation plays a key role in the delivery of student and partner communication journeys designed to maximize engagement, applications, and enrollment across CCC, to include journey design and configuration, audience segmentation and data management and reporting.

The Director - Marketing Automation supports district-wide digital marketing and lead generation initiatives. Collaborates on cross functional teams across CCC to understand goals and requirements of marketing initiatives, and design and deliver scalable, measurable campaigns within Pardot and Salesforce Marketing Cloud platforms. Supports key external and internal digital marketing efforts that drive enrollment and retention. Performs related duties as required.

This role will be eligible to work from home after your first 30 days of employment at CCC. The salary range for this position is $85,000 - $100,000 (based on education and experience).

Your Responsibilities
  • Leads end-to-end execution of district-wide email campaigns and communication journeys.
  • Builds, monitors, and optimizes campaign delivery, efficiencies and performance based on established goals.
  • Supports client requests across the district and colleges that align with district-wide goals.
  • Sets up, analyzes and adjusts email journey using A/B testing and predictive analytic tools.
  • Executes and contributes to lead nurturing and lead scoring strategies; identifies tactics for continual improvement.
  • Manages and maintains the quality of marketing prospect database (segmentation, list acquisitions, bulk loads)
  • Collaborates with MARCOM and college enrollment leads across CCC to provide day-to-day marketing campaign support for Marketing Automation platforms.
  • Provides campaign reporting and data analysis that can be replicated and scalable by enrollment leads.
  • Collaborates with content and design teams to build, manage and optimize Salesforce Marketing Cloud landing pages and assets.
  • Supports the CCC digital touch-point strategy and plans an on-going digital marketing calendar.
  • Participates in the development and implementation of marketing, recruitment, and branding campaigns and message strategies that contribute to an overall inbound marketing strategy.
  • Continually learn, research, and recommend marketing automation and email best practices
  • Other duties as assigned
Your Qualifications
  • Bachelor’s degree in marketing, digital media, computer systems or related field.
  • Associate degree and/or relevant certifications (Salesforce, Marketing Cloud, or comparable) will be considered.
  • Possess a deep understanding of how advertising, landing pages and conversion rate optimization work together
  • Knowledge of SEO and paid search
  • Detailed knowledge and experience driving inbound marketing through digital marketing lead generation strategies and tactics
  • Experience working with Google Analytics and pulling analytics from various marketing platforms (e.g., HubSpot, Salesforce and more).
  • Experience with marketing funnel and knowledge in lead process and flow
  • Previous Experience with CRM systems and ERPs (i.e. Salesforce Marketing Cloud or Pardot)
  • Ability to meet deadlines in a fast-paced environment essential
  • Strong written and verbal communication skills
  • Flexible team worker
  • Knowledge and expertise with HTML and CSS optimized for email deployment
  • Keen eye and aptitude for trouble shooting with solutions led approach
  • Knowledgeable of email and texting best practices and compliance rules
  • Ability to multi-task, prioritize, and support multiple projects at the same time
  • Proficiency in the use of Microsoft Office (Word, Excel, PowerPoint)
We offer: excellent health and welfare benefit package and long-term savings and investment programs including 403(b) & 457(b) Investment Plans and a pension plan with the State University Retirement System (SURS) Plan. Generous vacation, holiday, personal and sick days, and tuition reimbursement. For a more detailed overview of benefits, please visit the benefits page of our website.

Chicago residency is required for all full-time employees within 6 months of hire.

We are an equal opportunity and affirmative action employer. Thank you for your interest in City College of Chicago!

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