Purpose and Scope
The Chief External Affairs Officer works with the President to
advance the college through marketing, branding, public relations,
government relations, advertising, publications, and community
engagement. Develops partnerships with public and private
organizations that help the college fulfill its mission, and
creates and implements strategies that grow public goodwill,
awareness and enrollment. Assists the President with government
relations strategies and campaigns. Chairs the college Marketing
Council. Develops and manages the college Marketing Strategic Plan
and annual budget. Co-chairs the college Enrollment Management
Committee with the Vice President of Student Learning and
Success. Supervises staff and consultants.
General Duties and
- Develop and execute
communications, marketing and media relations strategies and
- Develop and manage
marketing strategic plan and annual budget.
- Oversee digital
marketing strategies, deliverables, and analysis.
- Manage public and
government relations for events, initiatives, and election
- Responsible for press
releases and media relations.
- Develop and execute
enrollment management and recruitment initiatives.
- Manage social media
efforts and reports.
- Provide marketing
- Plan and implement
effective public events that build goodwill with the
- Develop and update Style
Guide, as needed.
- Oversee graphic design
in accordance with brand and style guide.
- Develop advertising
plans and placement.
- Develop direct mail
promotions and solicitations.
- Develop and administer
digital signage content.
- Provide support for
Community Development Office’s mission and vision.
- Oversee development and
distribution of invitation packages and other printed
- Supervise photography
and video services.
- Maintain and protect
standards for marketing communications materials (brochures,
pamphlets, booklets, etc.).
- Coordinates and/or
attends local, state, and national meetings in conjunction with
government relations strategies and campaigns.
- Promote, approve,
support and oversee the use of college room and spaces for public
- Host KRUI's Morning Air
- Approve and monitor
content of public materials placed inside ENMU-Ruidoso
- Perform other duties as
Knowledge, Skills, Experience
- Bachelor’s degree in
Marketing or related field with seven years related experience, or
Master’s degree in Marketing or related field with five years
- Experience in enterprise
marketing and branding initiatives.
- Experience with managing
- Experience in leadership
roles and managing staff.
- Experience developing
college marketing strategic plans.
- Experience writing and
implementing college-wide enrollment management plans.
- Ability to multitask and
work in a fast-paced environment.
- Experience working in a
higher education setting or other nonprofit/governmental
- Three years marketing
leadership experience in a community college.
- Three years marketing
experience in a multi-college or multi-campus college
- Bi-lingual capabilities
Job requires leadership ability and critical thinking skills,
ability to meet deadlines, to work independently and in a team
environment. Sets and manages priorities for accomplishing work and
resolves problems based on previous experience. Position requires
working effectively with various groups on various
Physical Demand and Working
Work is sedentary in nature that at times requires exerting up
to 50 pounds of force occasionally and/or negligible amount of
force frequently or constantly to lift, carry, push, pull or
otherwise move objects. Work is performed during normal business
hours, with some evenings and weekends to meet
ENMU is an Equal Opportunity/Affirmative Action
The University does not discriminate on the basis of race,
color, national origin, sex, age, disability, protected veteran
status, or any other protected status in its programs, activities,
or employment. People seeking additional information about the
University’s non-discrimination policy should contact the
Affirmative Action Officer Jessica Small at (575) 562-2218.
Individuals with disabilities requesting an accommodation can call
the office of human resources at (575) 562-2115. For any
other inquires please contact Human Resources at (575) 562-2115 or
Group health, dental and vision insurance, group life insurance,
state educational retirement, worker’s compensation, and
unemployment compensation. Employee or spouse class tuition
Application Review Date:
Open Until Filled
Condition of Employment: Must pass a
pre-employment background check.
Electronic Application Instructions: Electronic
applications should be submitted through the "Apply" link on the
top of this page. Please attach the following required documents to
your electronic application. Applications that do not include the
Required Documents will not be considered.
Letter of interest
Contact information for three references (Blind reference call will
be made on applicants who become a finalist for the position)
Transcripts (unofficial for application purposes)