Chief External Affairs Officer

Purpose and Scope 

The Chief External Affairs Officer works with the President to advance the college through marketing, branding, public relations, government relations, advertising, publications, and community engagement. Develops partnerships with public and private organizations that help the college fulfill its mission, and creates and implements strategies that grow public goodwill, awareness and enrollment. Assists the President with government relations strategies and campaigns. Chairs the college Marketing Council. Develops and manages the college Marketing Strategic Plan and annual budget. Co-chairs the college Enrollment Management Committee with the Vice President of Student Learning and Success.  Supervises staff and consultants. 

General Duties and Responsibilities:  

• Develop and execute communications, marketing and media relations strategies and tactics. 
• Develop and manage marketing strategic plan and annual budget. 
• Oversee digital marketing strategies, deliverables, and analysis. 
• Manage public and government relations for events, initiatives, and election campaigns. 
• Responsible for press releases and media relations.
  
• Develop and execute enrollment management and recruitment initiatives. 
• Manage social media efforts and reports. 
• Provide marketing analytics. 
• Plan and implement effective public events that build goodwill with the community.  
• Develop and update Style Guide, as needed.
  
• Oversee graphic design in accordance with brand and style guide. 
• Develop advertising plans and placement. 
• Develop direct mail promotions and solicitations. 
• Develop and administer digital signage content. 
• Provide support for Community Development Office’s mission and vision.
• Oversee development and distribution of invitation packages and other printed materials. 
• Supervise photography and video services. 
• Maintain and protect standards for marketing communications materials (brochures, pamphlets, booklets, etc.). 
• Coordinates and/or attends local, state, and national meetings in conjunction with government relations strategies and campaigns. 
• Promote, approve, support and oversee the use of college room and spaces for public events.
• Host KRUI's Morning Air radio program. 
• Approve and monitor content of public materials placed inside ENMU-Ruidoso facilities. 
• Perform other duties as assigned 
  

Knowledge, Skills, Experience 

Required: 

• Bachelor’s degree in Marketing or related field with seven years related experience, or Master’s degree in Marketing or related field with five years related experience. 
• Experience in enterprise marketing and branding initiatives. 
• Experience with managing budgets. 
  

Preferred: 

• Experience in leadership roles and managing staff. 
• Experience developing college marketing strategic plans. 
• Experience writing and implementing college-wide enrollment management plans. 
• Ability to multitask and work in a fast-paced environment.
  
• Experience working in a higher education setting or other nonprofit/governmental organization. 
• Three years marketing leadership experience in a community college. 
• Three years marketing experience in a multi-college or multi-campus college environment. 
• Bi-lingual capabilities in Spanish. 
  

Complexity/Effort: 

Job requires leadership ability and critical thinking skills, ability to meet deadlines, to work independently and in a team environment. Sets and manages priorities for accomplishing work and resolves problems based on previous experience. Position requires working effectively with various groups on various tasks.   

Physical Demand and Working Conditions: 

Work is sedentary in nature that at times requires exerting up to 50 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Work is performed during normal business hours, with some evenings and weekends to meet deadlines. 

ENMU is an Equal Opportunity/Affirmative Action Employer. 

The University does not discriminate on the basis of race, color, national origin, sex, age, disability, protected veteran status, or any other protected status in its programs, activities, or employment. People seeking additional information about the University’s non-discrimination policy should contact the Affirmative Action Officer Jessica Small at (575) 562-2218.  Individuals with disabilities requesting an accommodation can call the office of human resources at (575) 562-2115.  For any other inquires please contact Human Resources at (575) 562-2115 or e-mail ENMU.HRrecruiter@enmu.edu. 

Benefits: 

Group health, dental and vision insurance, group life insurance, state educational retirement, worker’s compensation, and unemployment compensation. Employee or spouse class tuition waiver. 

Application Review Date:  
Open Until Filled 

Condition of Employment: Must pass a pre-employment background check. 

 
Electronic Application Instructions: Electronic applications should be submitted through the "Apply" link on the top of this page. Please attach the following required documents to your electronic application. Applications that do not include the Required Documents will not be considered. 
 
Required Documents:  
Letter of interest 
Resume 
Contact information for three references (Blind reference call will be made on applicants who become a finalist for the position)  
Transcripts (unofficial for application purposes)