Associate Director of Marketing, Communications & Events

Job Description

The Associate Director of Marketing, Communications & Events for the Center for Business Analytics (CBA) will oversee, develop, and execute the communication and marketing plan for CBA. This plan is geared to recruiting students for the MSBA-BA program, recruitment and retention of corporate sponsors, development of corporate donors, outreach to alumni and friends, and general promotion and awareness of CBA activities and the MSBA-BA program. This position will lead two graduate assistants (GAs) and serve as the primary interface to the PRISM organization.
In addition to communications and marketing, the Associate Director will be responsible for the development and implementation of symposia, conferences, executive and continuing education. They will work with existing university organizations to assess viability, location, and content of these events to facilitate the advancement of the CBA mission.
This position will report to the Executive Director of the CBA and will work as part of a small, integrated team in CBA. The Associate Director will have the demonstrated ability to work independently across multiple organizations. They will interact with students, sponsors, executive board members, PCOB faculty and staff, and CBA donors.

Required Qualifications

• Bachelor’s degree in business, marketing, public relations, communications, or a related field
• Extensive background and work experience in marketing and communications with significant experience across social media platforms (e.g. LinkedIn, Twitter, Facebook, Instagram)
• Demonstrated ability to develop and execute strategic marketing and communications plans including outreach strategies
• Evidence of strong writing skills
• Familiarity with social networking tools as well as word processing, image processing tools, CRM tools, and related programs (Adobe, Canva, etc.)
• Demonstrated ability to manage multiple high visibility efforts simultaneously and work in a fast-paced environment
• Demonstrated ability to execute as part of small, tightly integrated team
• Demonstrated ability to develop, plan and execute events

Preferred Qualifications

• Experience working in higher education
• Experience representing an organization at events and to external groups
• Master’s degree in business, communications, marketing, or related field
• Video/photography skills

Appointment Type

Restricted

Salary Information

commensurate with experience

Review Date

12/13/2021

Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Samantha Gagnet at sgagnet@vt.edu during regular business hours at least 10 business days prior to the event.

Advertised: November 23, 2021
Applications close: