Marketing & Communications Specialist of Student Experiences & Engagement

  Marketing and Communications Specialist Position Details Department Stdnt Exprience/Engagemt (MSE) Position Title Coordinator-Comm&Mktg Job Title Marketing and Communications Specialist Appointment Type Administrative/Professional Faculty Job Location Corvallis Position Appointment Percent 100 Appointment Basis 12 Faculty Status Regular Tenure Status N/A Pay Method Salary Recommended Full-Time Salary Range $44,496-$75,516 Position Summary The Student Experience and Engagement is seeking a Marketing and Communications Specialist. This is a full-time (1.0 FTE), 12-month, professional faculty position.

The Marketing Specialist will be responsible for marketing and communications for Student Experiences & Engagement (SEE), including network engagement, promotion of programs, services, and opportunities, as well as planning the coordination of special projects. The incumbent will carry out marketing and execution of various campaigns, as well as be the principal content creator for social media, website, and media communication. The successful candidate will play an integral role in building and engaging OSU’s diverse student body, growing student participation, and creating strategies that will promote the long-term growth of our organization. Position Duties 40% Marketing Planning and Implementation  

•  Assists with the creation and implementation of a comprehensive marketing and communication plan in conjunction with the Associate Director and Leadership team. Determines priorities for the org and departments with concise goals and objectives, identifies target outreach, and reports results.
•  Determines and leads tactics (online, print, or promotional items) to meet short and long range marketing goals, including determining budget, scope and deadlines. Includes routine assessment of efforts via analytics, data collection, market research, and feedback tracking systems.
•  Coordinates and manages third-party software licenses related to marketing and communication for the organization.
•  Leads and manages the execution of marketing campaigns from start to finish, tracking their impact and analyzing their effectiveness.
•  Integrates equity, inclusion, and belonging practices into the marketing and communication strategy, processes, and deliverables. 
•  Compiles and maintains communication policies, principles, and strategies, including relevant developments and industry trends.

 

30% Content Development and Brand Management  

•  Develops ideas, content, and copywriting for marketing communications and campaigns.
•  Creates content and production for digital and print promotional materials including, e-newsletters, flyers, digital displays, media, web pages, blogs, emails. 
•  Collaborates closely with colleagues to develop content and messaging for targeted outreach events, programs, and audiences. Create various, compelling, and shareable content types (videos, podcasts, articles, infographics) that educates and entertains our audience, and is optimized for the channel. 
•  Manages and coordinates projects utilizing and leveraging on-campus and off-campus marketing vendors.
•  Serves as the principal web administrator for the organization, creates and maintains content for the website including but not limited to feature stories, promotions for signature programs, and design elements.
•  Anticipates and forecasts needs for content creation and development. 
•  Builds and manages social media and multimedia strategy and presence to increase and engage audiences on social media platforms, including Instagram, Facebook, Twitter, and additional channels that may be deemed relevant.  
•  Builds and manages a rich content/editorial calendar that attracts and engages articulated constituencies and audiences.

 
20% Supervision and Leadership

•  Responsible for providing overall leadership and supervision to student graphic designers and marketing assistants.
•  Supervises and manages student staff, including performance evaluation, training and motivation, and personnel actions.

5% Outreach and Representation

•  Develops relationships and communication efforts for and with campus partners including but not limited to academic departments, academic advising, Admissions, Campus Tours, START Orientation, University Marketing and Relations, Division of Student Affairs departments, the Office of Institutional Diversity, and the Alumni Association.
•  Represents the organization at various community events, information sessions, and university functions and events.
•  Represents the SEE organization with divisional and university communication committees and efforts.
•  Manages database of on and off campus participants, users, clients, and stakeholders.

5% Other Duties

•  Completes special projects, serves on committees, and completes other duties as assigned.
•  May support the development and education of undergraduate and graduate students in the form of committee involvement, internship supervision, and/or being in the classroom.

  Minimum/Required Qualifications

•  Bachelor’s degree or equivalent continuing education or professional development in communications, journalism, public relations, marketing, design, new media, critical studies, or a related field
•  2 years of professional experience working within a marketing or communication related field, inclusive of the creation of media/communication content
•  Strong verbal and written communication skills 
•  Demonstrated skills in editing and proofreading
•  Demonstrated commitment to promoting and integrating equity, diversity, inclusion, belonging, and justice
•  Demonstrated leadership in developing relationships and collaborating with diverse stakeholders using emotional intelligence and humility
•  Demonstrated experience managing multiple creative projects, which includes development, implementation, and management of marketing strategy and tactics
•  Demonstrated ability to utilize critical thinking, problem-solving skills, sound judgement to make complex decisions
•  A demonstrable commitment to promoting and enhancing diversity

 

  Preferred (Special) Qualifications

•  Master’s degree in communications, journalism, public relations, marketing, design, new media, critical studies or a related field
•  3-5 years of professional experience working within a marketing or communication related field
•  Demonstrated leadership and/or experience as a member or leader of a creative team
•  Demonstrated proficiency with InDesign, Photoshop, Adobe Suite, or other creative and design software
•  Experience in website development or social media management
•  Experience in delivering presentations and public speaking
•  Experience in using data, analytics or conducting market research to inform strategy
•  Experience supervising a team (ie; professional or student staff/interns)
•  Experience with Associated Press (AP) writing style
•  Experience working in a higher education setting
•  Experience managing a budget for a program or campaign

 

  Working Conditions / Work Schedule Work will generally be between 8:00 am – 5:00 pm in an office environment. Position may be required to work some evenings and weekends, as well as may be required to travel for some local and regional outreach events on occasion. This position requires a clear and unambiguous commitment to compliance of all National Collegiate Athletic Association (NCAA) regulations for Division I (FBS) universities. Yes Posting Number P05011UF Number of Vacancies 1 Anticipated Appointment Begin Date 02/01/2022 Anticipated Appointment End Date   Posting Date 11/16/2021 Full Consideration Date 12/07/2021 Closing Date 12/21/2021 Indicate how you intend to recruit for this search Competitive / External - open to ALL qualified applicants Special Instructions to Applicants To ensure full consideration, applications must be received by 12/7/2021. Applications will continue to be accepted after the full consideration date, until a sufficient applicant pool has been achieved or the position is filled. The closing date is subject to change without notice to applicants

When applying you will be required to attached the following electronic documents:

1. A resume (limit 2 pages)
2. A cover letter indicating how your qualifications and experience have prepared you for this position. Please ensure the cover letter addresses each of the listed minimum qualifications.
3. A portfolio that represents your work. Include one sample that demonstrates your writing and communication skills (e.g. press releases, feature stories, blog posts, briefs, executive summaries) and two samples that demonstrate the breadth of your marketing and communications skills (e.g. additional writing samples, presentation slides, photography, social media posts, graphic design, posters, flyers, postcards, brochures, pamphlets, videos, etc.). Upload samples as one document, or if electronic, provide the portfolio as a weblink in the document you upload. 
4. A diversity statement that addresses the following: Describe how your experience will assist you in supporting SEE’s commitment to promoting and integrating Equity, Diversity, Inclusion, Belonging & Justice (EDIBJ) in practice and content. Include: A) your EDIBJ philosophy and practice related to marketing and communication and B) your experience collaborating and building relationships with minoritized and marginalized communities. (Diversity statement should be double spaced and 250 to 500 words. Upload as Diversity Statement).
You will also be required to submit the names of at least three professional references, their email addresses and telephone numbers.

For additional information please contact:  Emily Bowling at Emily.Bowling@oregonstate.edu

OSU is committed to the health of our local and global community. All employees and students are required to comply with the university’s COVID-19 Vaccination Program. Please visit https://covid.oregonstate.edu/ for additional information about OSU’s plans for safety and success, as well as options for compliance with the vaccination program.

OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

Starting salary within the salary range will be commensurate with skills, education, and experience. Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply Required Documents

1. Resume
2. Cover Letter
3. Portfolio
4. Diversity Statement

Optional Documents