Integrated Marketing Specialist
Integrated Marketing Specialist
401120-Marketing Promotions & Advertising
Special Instructions to Applicants:
A complete UCM electronic application for employment, cover letter,
resume and samples are required. Incomplete applications will NOT
be considered. Samples may be attached as links in your cover
letter or resume or scanned and attached in the optional
Initial review of complete applications will begin on 11/30/2021
and continue until the position is filled.
NOTE : A background check is required for the selected candidate of
this position and any job offer is contingent on the results of
The University of Central Missouri is an Equal Opportunity Employer
and specifically invites applications from women, minorities,
veteran status, and people with disabilities.
This is a full-time benefits eligible position. Benefits include
competitive salary; health, dental, vision, life insurance, AD
& D, long-term disability; 3 weeks paid vacation per year; 3
weeks of accrued sick leave per year; 13 paid holidays; retirement;
and generous education assistance for employee, spouse and
dependent children taking classes at UCM .
Monday – Friday; 8 am to 5 pm
Some evenings/weekends for events.
Open Until Filled
The website is the hub of UCM’s marketing efforts. All of UCM’s
marketing efforts, whether traditional print such as postcards,
posters, etc., or digital marketing materials, are tied to a
broader digital strategy. This position leverages content and
various media to successfully drive prospective students to the
website. The person in this position thinks, “web first,” and
visualizes how all marketing relates to the UCM website.
This position will research, prepare, proofread and edit written
materials including advertising copy, business communications,
reports, presentations, articles, commercial brochures, case
studies, newsletters, event announcements, video and radio scripts,
web and digital promotions in order to target and drive web
traffic. This position will serve as an integrated marketing
specialist for the Office of Integrated Marketing and
Communications to support a wide range of campus partners
(including admissions, enrollment, student engagement and
experience, academic programs, athletics, academic colleges and
schools, Office of the President, and others) with marketing
counsel and implementation, and analyzing and evaluating for
This position will be responsible for monitoring and maintaining
content for program pages for one of the university’s four colleges
which requires working with SEO best practices and regular
coordination with IMC’s web team.
Communicate, coordinate and schedule meetings with both campus
partners and internal staff to ensure accurate and timely
completion of all creative services requests, customer
communications and other marketing-related projects from conception
Recruit, train, supervise and evaluate student employees.
Education & Formal Training
Bachelor's degree (Specify field(s) of study below), Master's
degree (Specify field(s) of study below)
Other Education & Formal Training
Bachelor’s degree in communication, journalism, public relations,
marketing or related field required.
Master’s degree in communication, journalism, public relations,
marketing or related field preferred.
Word-Processing, Presentation, Desktop Publishing, Web Page
Maintenance, Other - Internet research and social media.
Two (2) years of writing experience required.
Two (2) years of marketing experience required.
Two (2) years of project management experience required.
Knowledge of AP style required.
Two (2) years of web content experience preferred.
Two (2) years of digital advertising experience preferred.
Two (2) years of SEO content writing experience preferred.
Social media knowledge preferred.
Customer relationship knowledge preferred.
Supervisory experience preferred.
Event planning experience preferred.
Must submit three (3) writing and publication samples as part of
the application process with blog and web content samples
May be asked to share hard-copy samples of work if invited for an
interview that demonstrates experience including examples such as
SEO website and online content, articles, blog posts, white papers,
e-books, email campaigns, etc.
Licenses, Certificates, Registrations, & State/Federal
Requirements of Position:
Criminal History check, Driver's license
Other Licenses, Certificates, Registrations, &
Special Skills, Abilities, and Knowledge:
Attention to detail, Communication skills, including oral,
written, and/or nonverbal, Knowledge of a University environment
preferred, Human Relations/Interpersonal skills, Leadership skills:
organization/meeting facilitation/project leadership, Management
and/or administration skills, Ability to manage multiple concurrent
projects and meet deadlines, Maintain confidentiality
Other Special Skills, Abilities, and Knowledge
Excellent command of English language, grammar, spelling and
Ability to communicate verbally and in writing using a variety of
writing styles to a range of audiences.
Understanding of print, digital and electronic media.
Understanding of the political implications of words and
Specify sensory abilities:
Physical & Environmental Factors:
Lifting (weight) - 20 lbs.
Other Physical & Environmental Factors
Special Working Conditions:
Professional appearance, Work in stressful conditions
Other Special Working Conditions
Limited travel required.
Irregular work hours – requires some nights and weekends for
Constant deadline pressure, excessive number of deadlines.
Ability to Keyboard
No keyboarding test required.
Other Special Qualifications
Required fields are indicated with an asterisk (*).
- * Do you understand that the university requires a background
check for this position and that any job offer made to the selected
candidate is contingent upon the results of this check?
- * You must submit three (3) publication samples as part of the
application process with blog and web content samples preferred.
These samples may be attached as links in your cover letter or
resume or may be attached in the optional Publications tab. Do you
understand that if you DO NOT submit the required samples, you will
NOT be considered for this position?
- * Do you understand that you may be asked to share hard-copy
samples of work if invited for an interview that demonstrates
experience including examples such as SEO website and online
content, articles, blog posts, white papers, e-books, email
- Cover Letter