Marketing Manager

Posting Details


Posting Number: 06001985 Position Title: Marketing Manager Posting Date: 10/28/2021 Closing Date: Open Until Filled (notes): The College will contact and interview qualified candidates upon application completion. Length of Position: 12 months per year Anticipated Start Date: Position Type/Employee Class: Administrative FTE: 1.0 FTE Salary Level: Administrative Salary Level 24 Starting Pay Range $56,231 - $60,000 plus exceptional benefit package Hours per Week: 40 hr/wk Work Schedule: Typically 8:00am - 5:00pm Days of the Week: Typically Monday - Friday Job Summary/Purpose:
The Marketing Manager is responsible for the ongoing planning, implementation, and evaluation of strategic marketing and promotions for COCC’s non-credit personal enrichment offerings as well as for the College’s credit and non-credit workforce development initiatives.

Additional Employee Benefits:

• Comprehensive medical, vision, and dental insurance plans·
• Tuition Waiver for degree-related and personal enrichment/development courses for Employees, Spouses, Domestic Partners, and children up to 25 years of age
• Generous monthly vacation and sick leave accruals
• 10 paid holidays a year, plus a paid full week off during Winter Break.
• Use of all College recreation facilities in Mazama Gym at no cost
• A staff wellness program that offers a variety of activities and health resources
• PERS (Public Employee Retirement System) eligibility
• 20% Discount at COCC Bookstore
• Engaging workplace culture with a mission to serve students and our community

Terms of Employment:

• This is a 12-month exempt position at pay level 24 in the Administrative salary schedule.
• Requires flexible work schedule, which may include evenings and/or weekends as well as travel throughout the district.
• Requires the provision of official transcripts upon hire.
• COCC employees must work and reside in the state of Oregon at the time their work is being performed.
• The College is NOT able to support Visa applications for this position. Applicants must already be eligible to work in the United States to be considered for this position.
• Upon hire, must pass criminal and/or driving history; only information relevant to the position will be considered.

Essential Functions:
Marketing and Social Media

1. Collaborate with Continuing Education, Instruction, SBDC, and MPR department supervisors and staff to strategize and evaluate marketing plans and initiatives.
2. Manage and execute marketing campaigns for personal enrichment, Youth Programs, and workforce development at COCC ; guide campaigns from ideation to implementation, analysis, and evaluation to ensure efforts are effective, valuable, relevant, and innovative.
3. Identify ideal and dynamic audiences, market segments, and distribution channels to optimize campaigns; maintain, analyze, and make strategic recommendations regarding customer data (demographics, web analytics, purchase history, etc).
4. Support and create original content for the College’s social media platforms and email newsletter communications and strategies, in close collaboration with other members of the Marketing and Public Relations team.
5. Curate, produce, and optimize the College’s monthly credit student-facing email newsletter, “Bobcat Newsflash” as well as regular email newsletters for COCC’s SBDC, Continuing Education, Youth Programs, industry partners, COCC retirees, and other initiatives.
6. Oversee development and management of in-house print and digital mailing lists; procure and monitor effectiveness of outside mailing lists.
   
   

Publications and Web

1. Assemble, produce, and mail the quarterly Continuing Education course schedule and numerous weekly, monthly, and quarterly email newsletters.
2. Develop, produce (overseeing freelance designer), and deploy promotional materials (digital and print), including quarterly printed course schedules and all collateral materials.
3. Search Engine-optimize and proofread course descriptions and other copy for Continuing Education prior to the content going live on the website/ecommerce platform.
4. Provide backup web editing support to Continuing Education and the SBDC as necessary.
5. Copy edit and proofread a wide variety of COCC’s print and digital marketing materials, in collaboration with other members of the Marketing and Public Relations department.

Business Processes:

1. Coordinate marketing and program-specific budgets for personal enrichment, Youth Programs, and workforce development, in close collaboration with program managers and relevant department director; ensure budgets are managed and adhered to.
2. Provide occasional social media monitoring during COCC Board of Directors’ meetings and other livestreamed events.

Knowledge, Skills and Abilities:
Individuals must possess these knowledge, skills, and abilities or be able to explain and demonstrate that the individual can perform the duties and responsibilities of the job, with or without reasonable accommodation, using some other combination of skills and abilities. The individual is expected to follow College work rules and policies.

1. Ability to demonstrate strong written and oral communication skills, including proficiency in copywriting, copy editing, and proofreading for print and digital materials for a variety of narratives, audiences, and call-to-action.
2. Knowledge, skills, and abilities in marketing best practices and strategies.
3. Ability to maintain an in-depth familiarity with the College’s personal enrichment, workforce development, and youth program offerings, as well as with equivalent/competitive offerings in COCC’s district and beyond.
4. Proficiency in basic web editing.
5. Skills and abilities in a variety of software, media, and creative applications, including but not limited to: Adobe Creative Suite, Constant Contact, HootSuite, and Canva, or equivalent; video conferencing experience (Zoom, Teams, or equivalent), Microsoft Office Suite applications (Word, Excel, Outlook).
6. Consideration of all four of the College’s campuses equally (their needs, opportunities, challenges, and student demographics, etc.) when creating/executing campaigns.
7. Ability to maintain the College’s voice and style in all communications.
8. Curiosity and willingness to learn and experiment with emerging trends and best practices in marketing and communications.
9. Ability to collaborate effectively with College employees, students, and community members.
10. Ability to use PC and/or Apple computers, VOIP telephone system, printers, copiers, and fax.
11. Ability to demonstrate a thorough working knowledge of database software (such as Filemaker, Access, etc.), and/or other enterprise database systems.
12. Ability to work independently and set/adhere to priorities and deadlines. Anticipates the workload effectively.
13. Skills and abilities in organization, strategic planning, and flexibility to change.
14. Commitment to upholding and modeling all of COCC’s Principles of Community ( https://www.cocc.edu/departments/multicultural/creating-community.aspx ).

Physical Demands and Other Ergonomic Requirements:
Regular office hours are established between 8 am – 5 pm during the workweek. A flexible work schedule is necessary due to the nature of the responsibilities. Must be available for occasional night and weekend hours (attending events, supporting Board Meeting livestreams, etc.).

Incumbent must be able to function effectively indoors in an office environment engaged in work of primarily a sedentary nature. Requires the ability to work at a workstation for extended periods. Requires individual to write, read written materials and computer screens, and ability to use telephonic conversations. Occasional lifting up to 25lbs. All individuals are required to perform essential functions with or without reasonable accommodation. Equal Employment Opportunity (EEO) Statement
The goal of Central Oregon Community College is to provide an atmosphere that encourages our faculty, staff and students to realize their full potential. In support of this goal, it is the policy of Central Oregon Community College that there will be no discrimination or harassment on the basis of age, disability, sex, marital status, national origin, ethnicity, color, race, religion, sexual orientation, gender identity, genetic information, citizenship status, veteran or military status, pregnancy or any other classes protected under federal and state statutes in any education program, activities or employment. Persons with questions about this statement should contact Human Resources at 541.383.7216 or the Vice President for Student Affairs at 541.383.7211.

This policy covers nondiscrimination in both employment and access to educational opportunities. When brought to the attention of the appropriate parties, any such actions will be promptly and equitably responded to according to the process outlined in general procedures sections N-1, N-2, or N-3.

In support of COCC’s EEO statement, bilingual fluency in English and Spanish is considered a plus, along with experience working in a diverse multicultural setting. Minimum Qualifications:

1. Associate degree in Business, Marketing, Strategic Communications, or related field.
2. Two years of marketing experience, including demonstrated proficiencies in paid and organic social media strategy, digital content creation, email marketing, keyword and SEO optimization, basic web editing, and web analytics.
3. Two years of copywriting, copyediting, and proofreading experience, including AP style familiarity.
4. One-year experience managing and/or producing major print promotional materials (catalogs, course schedules, brochures, etc).
   
   

The College recognizes the value of skills and knowledge gained outside of formal higher education and paid employment. Applicants who do not meet minimum qualifications but present other qualifications or experience equivalent to those required will be considered and are encouraged to apply. To qualify under equivalency, applicants must indicate how they qualify by responding to the supplemental question presented during the application process.

All employees are required to successfully complete and pass a background screen, which includes a criminal history check. Preferred Qualifications:

1. Bachelor’s degree in Business, Marketing, Strategic Communications, or related field.
2. Experience with paid and organic strategies/content specifically for LinkedIn, Instagram, Facebook, Twitter, TikTok, and/or YouTube.
3. Experience with storyboarding and video editing.

Special Instructions to Applicants:
Finalists selected to interview may be required to provide a candidate presentation to the College campus community or complete a skills demonstration.

Note that you will be required to upload/create the required documents indicated in this posting at the time you apply. Unofficial transcripts are acceptable at application. It is the responsibility of the applicant to upload all required documents, including transcript(s). If you have questions please contact Human Resources at 541-383-7216. Is a Criminal History Check required? Yes Is a Credit History Check Required? No Open Until Filled Yes Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Choose your highest level of education:
   • No High School Diploma or GED
   • High School Diploma or GED
   • Associates Degree
   • Bachelors Degree in Progress
   • Bachelors Degree
   • Masters Degree in Progress
   • Masters Degree
   • Ph.D. in Progress
   • Ph.D.
   • J.D.
   • M.D.
   • Other Doctorate Level Degree
2. * Please describe how you meet the requirement of (2) two years of marketing experience, including demonstrated proficiencies in paid and organic social media strategy, digital content creation, email marketing, keyword and SEO optimization, basic web editing, and web analytics.
   
   (Open Ended Question)
   
   
3. * Please describe how you meet the requirement of (2) two years of copywriting, copyediting, and proofreading experience, including AP style familiarity.
   
   (Open Ended Question)
   
   
4. * Please describe how you meet the requirement of (1) One-year experience managing and/or producing major print promotional materials (catalogs, course schedules, brochures, etc).
   
   (Open Ended Question)
   
   
5. * While not a requirement for the position, please describe your experience with paid and organic strategies/content specifically for LinkedIn, Instagram, Facebook, Twitter, TikTok, and/or YouTube.
   
   (Open Ended Question)
   
   
6. * While not a requirement for the position, please describe your experience with storyboarding and video editing.
   
   (Open Ended Question)
   
   
7. The College recognizes the value of skills and knowledge gained outside of formal higher education and paid employment. Applicants who do not meet minimum qualifications, but present other qualifications or experience equivalent to those required will be considered and are encouraged to apply. There may be other requirements where an equivalency is acceptable. Please be aware that applicants who do not meet the minimum requirements and do not provide an equivalency statement will not be selected for an interview. Your statement should make clear the requirement you are addressing. Example: The position requires a Master’s degree. You have a Bachelor’s degree and work experience when combined you feel is equivalent to the degree requirement. Please make clear why you feel it is equivalent.
   
   (Open Ended Question)
   
   
8. * COCC employees must work and reside in the state of Oregon at the time their work is being performed. Are you, or will you be residing in the state of Oregon by the start date of this position?
   • Yes
   • No
9. * The College is NOT able to support Visa applications for this position. Applicants must already be eligible to work in the United States to be considered for this position. Are you, or will you be eligible to work in the US by the start date of the position?
   • Yes
   • No
10. * Are you a U.S. military veteran? (COCC provides qualifying veterans and disabled veterans with preference in employment. To receive veterans’ preference in this recruitment process, you must upload your DD214 and DD215 (if applicable) form(s) as supporting documentation. You will have the opportunity to upload the document in the next step of this application process.)
    • Yes, I am a veteran
    • No, I am not a veteran
11. If you have identified yourself as a qualified veteran or disabled veteran by submitting your DD214 and DD215 (if applicable) form(s) as proof of veteran status, please describe any transferable skills earned during your military service that you feel relate to the requirements/preferences of this position.
    
    (Open Ended Question)
    
    
12. * Background checks are required for all employees of COCC. Should an offer of employment be made to you and accepted by you, you will receive an email from COCC / HireRight Screening requesting your consent and basic information to complete the check. The offer of employment will be conditional upon satisfactory completion of the criminal background check. Confirmed findings on a criminal background check will not automatically disqualify you from being hired into a position. Results are evaluated on a case-by-case basis, considering the job responsibilities and other risk factors. Additional information regarding COCC’s criminal history check policy can be found online in the General Procedures Manual, Section HR-2-1. Please indicate here if you will provide consent to the criminal history check when requested by the College:
    • Yes, I will provide my consent when requested
    • No, I will not provide my consent when requested

Applicant Documents
Required Documents

1. Resume/Vitae
2. Cover Letter
3. College Transcript 1 (unofficial)

Optional Documents

1. Letter of Recommendation 1
2. Letter of Recommendation 2
3. Letter of Recommendation 3
4. US Military DD 214
5. Other Document 1