The Assistant Director for Marketing & Promotions works closely
with all facets of game-day event planning and implementation.
Reporting to the Assistant AD for Marketing & Promotions, the
Assistant Director's efforts will support VCU Division l
intercollegiate athletic programs, including Women's Basketball and
Baseball, as well as the overall VCU Athletics brand.
Tasks include pre-event planning and advertising, ticket sales,
event preparations, marketing set up and tear down, game day script
writing, production, and management. This position will work both
cooperatively and independently with administrators, coaches, and
athletics department staff, as well as other University personnel
and student organizations.
All duties and responsibilities will be assigned with the end goal
of increasing attendance at VCU athletic events, representing and
promoting the VCU athletics brand and increasing revenue for the
Minimum hiring standards include:
-Undergraduate degree, preferably in marketing, mass communications
or related field or an equivalent combination of education and
-Project management and organizational skills'
-Working knowledge of the creative process, graphic and web design,
and production capabilities;
-Strong ability to provide effective direction in managing the flow
-Ability to handle multiple projects and prioritize deadlines in a
-Ability to work independently and as part of a team;
-Knowledge of marketing principles;
-A professional demeanor;
-Resourceful and solution oriented;
-Ability to use MS Office Suite, Adobe Creative Suite, Basecamp or
similar project management software;
-Strong verbal and written communications skills; and
-Demonstrated experience working in and fostering a diverse
faculty, staff, and student environment or commitment to do so as a
staff member at VCU.
Preferred hiring standards include:
-Experience working in a marketing office of a professional or
intercollegiate sports program/franchise;
-Demonstrated experience in a marketing agency or in-house shop,
with traffic coordination preferred, and
-Experience managing social media.
Job Specific Physical and Cognitive Requirements
Lifting (<20 to <50), standing, sitting, walking, climbing,
exposure to extreme cold, extreme noise, vibrations, fast paced,
multiple stimuli, intense customer interaction, frequent change,
requires memory, reasoning, hearing, reading, analyzing, logic and
written and verbal communication skills.
The application priority date is November 22, 2021.
Salary Range: Up to $37,000
Employment Type: UF - University Employee FT
Restricted Status: No
Exemption Status: Exempt
Contact Name: Takeya McLaurin
Contact Email: email@example.com
Contact Phone: 804-828-4813