University of La Verne
Director of Admission- Regional and Online Campuses (ROC)
Job Description Summary:
This position has the primary responsibility for leading and
directing ROC student recruitment and admissions counseling. The
incumbent is expected to develop data-informed recruitment plans to
meet quantity and quality goals, monitor the daily work of the
staff, and assess the efficacy of all recruitment practices. The
director will be a communicator, a collaborator, and an innovator
in the field of ROC admissions. Partner with the associate provost,
graduate chairs, and ROC staff regarding admission
policy/standards, troubleshooting, general communication and
reporting to ensure a smooth process for all applicants.
The University of La Verne is a private not-for-profit
university founded in 1891 located in La Verne, California. The
core values that we live by are Ethical Reasoning, Diversity and
Inclusivity, Lifelong Learning and Community and Civic
Engagement. If you're passionate about these values,
join us at the University of La Verne!
- Directs and leads overarching office supervision of the
recruitment division as part of the Admissions Leadership Team.
Additionally, oversees strategic enrollment and recruitment
projects in the office. This includes outreach efforts,
communication development and execution, ownership of key
initiatives in the CRM system, recruiting policy and procedures.
Understands and values the recruitment of underrepresented student
populations and working in a diverse context, as well as the needs
of the adult learner. Support ROC leadership’s location based
partnership development and stewardship.
- Directs and leads the admissions/recruitment division including
hiring, training, coaching, and providing professional development
direction for ROC admission staff. Lead the staff in admission
standards and practices. Represent the university to large
audiences and make informal and creative presentations to encourage
enrollment. Partner closely with the associate provost, graduate
chairs, and ROC staff regarding admission policy/standards,
troubleshooting, general communication and reporting to ensure a
smooth process for all applicants.
- Establishes an annual work plan with measurable outcomes and
assessment methods; reports statistical and qualitative
information/analysis; develops and administers an operating budget;
provides for fiscal accountability and effective fund management to
ensure the effective utilization of funds for priority operations;
and prepares and presents operating and summary reports,
assessments and audit reports. Conduct meetings and collaborate
with ROC leadership to set enrollment targets, review strategies,
and seek advisement on plans. Perform data searches about
individual applicants and generate reports in databases so that
data-driven decisions can be made regarding recruitment.
- Recruit students to ROC programs. This includes visiting venues
where prospective students are located. Evaluate admission
applicants to the university and make appropriate representation
for admission and appeal. This may include calculating GPAs,
reviewing essays and recommendations, following up on applications
and providing accurate information to the student as well as
positive interactions on multiple media sources. Facilitate ROC
staff participation in admission events and support coordination of
- Be a culturally competent employee who attends/completes
mandatory diversity and inclusivity trainings as provided by the
- Other duties as assigned.
- 6 years of college/university admissions office
- Understanding of admission process and best practices.
- Strong customer service skills.
- Excellent verbal and written communication.
- Commitment to diversity and inclusivity.
- Supervisory experience.
- Adult student and regional campus admissions experience.
- Experience creating recruitment plans.
- Proven ability to meet recruitment goals.
La Verne Central Campus
To be considered for this position please visit our web site and
apply on line at the following link: http://laverne.edu
Located in Southern California, the University of La Verne offers a
distinctive and relevant educational experience to a diverse
population of students, preparing them for successful careers and a
commitment to lifelong learning across the liberal arts and
professional programs. The academic units of the not-for-profit
university include the College of Arts and Sciences, the College of
Business and Public Management, the LaFetra College of Education,
and the College of Law. The university offers both undergraduate
and graduate programs, including degree programs tailored for
working adults. The university's central campus is located 30 miles
east of Los Angeles in the historic Old Town section of La Verne, a
city with a population of approximately 35,000 at the foothills of
the San Gabriel Mountains. The university also has eight regional
campuses throughout California and the College of Law campus in
Ontario, California. The university is classified as a Carnegie
Doctoral Institution with moderate research activity. Core values
are reflected throughout all curricular and co-curricular programs,
its emphasis on close professor-student interaction, personal
support of its students, and its diversity.
The University of La Verne prides itself in being reflective of the
diversity of Southern California. Approximately 80 percent of its
nearly 8,500 students come from diverse backgrounds and the U.S.
Department of Education has designated the university as a Hispanic
Serving Institution (HSI). With 80,000 alumni, the university
fulfills a critical community function in educating students from
underserved populations, many of whom are the first generation in
their family to attend college.
The University of La Verne is an equal opportunity employer and
does not discriminate against employment or employees on any basis
prohibited by state and federal law. University of La Verne hires
and promotes individuals based on their qualifications and is
consistent with applicable state and federal laws, without regard
to race, color, religion, gender, disability, medical condition a
or sexual orientation