Marketing Content Writer

Are you someone who finds purpose in writing? If you like to create compelling copy that keeps readers engaged and informed, then this position could be for you! We’re looking for a storyteller who can connect with readers in support of Goodwin University’s marketing, branding, and communications initiatives. As Marketing Content Writer, you will be immersed in a lively team environment where creativity thrives.

Essential Job Functions/Primary Responsibilities :

(The essential functions or duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.)

• Creates engaging, persuasive writing for the University’s enrollment/marketing/recruitment needs (website, blog, email communication, press releases, etc.)
• Acts as a brand representative on and off campus at community events; invites identified stakeholders to campus
• Interview and write graduate success stories for the blog
• Contributes creative ideas during team brainstorming sessions
• Special projects and other duties as assigned

Other Functions :

• Performs similar or related work as required, directed or as situation dictates.
• Continues professional development and training; keeps current with trends.
• Assists other department staff as needed to promote a team effort.
• Conducts all work in a safe manner and all work safety practices are followed.
• Ability to work early mornings, evenings, and weekends if needed
• Must be able to work on-campus. This is not a remote position.

Knowledge, Ability and Skill :

• Strong writing skills (creative, narrative, and persuasive)
• Excellent grammar skills; strong proofreader and editor
• Creative thinker, proactive, and a self-starter
• Team player with strong communication skills
• Understands the University’s goals and initiatives
• Attention to detail and accuracy; strong organizational and planning skills
• Ability to multitask and handle shifting priorities

Qualifications

Education, Training and Experience :

• Associate degree required, Bachelor’s degree preferred in related field
• Must provide samples of narrative/persuasive writing with application submission
• Familiarity with MS Office programs (Outlook, Word, Excel, and PowerPoint)
• Associated Press Stylebook and New York Times Manual of Style (preferred)
• Basic photography skills (preferred)
• Basic understanding of SEM/SEO (preferred)
• Familiarity with Word Press (preferred)

Special Requirements :

• Valid CT Driver’s license and insured vehicle.

Physical and Mental Requirements :



Work Environment None Under 1/3 1/3 to 2/3 Over 2/3 Outdoor Weather Conditions X Work with fumes or airborne particles X Work near moving mechanical parts X Risk of electrical shock X Vibration X



Physical Activity None Under 1/3 1/3 to 2/3 Over 2/3 Standing X Walking X Sitting X Talking & Hearing X Using hands/fingers to handle/feel X Climbing or balancing X Bending, pulling, pushing X Driving X



Lifting Requirements None Under 1/3 1/3 to 2/3 Over 2/3 Up to 10 pounds X Up to 25 pounds X Up to 50 pounds X Up to 75 pounds X Up to 100 pounds X Over 100 pounds X

Vision Requirements:

X Close vision (i.e. clear vision at 20 inches or less)

X Distance vision (i.e. clear vision at 20 feet or more)

X Color vision (i.e. ability to identify and distinguish colors)

X Peripheral vision (i.e. ability to observe an area that can be seen up and down or

left and right while the eyes are fixed on a given point)

X Depth perception (i.e. three-dimensional vision, ability to judge distances and

spatial relationships)

___ No special vision requirements

(This job description does not constitute an employment agreement between the employer and employee. It is used as a guide for personnel actions and is subject to change by the employer as the needs of the employer and requirements of the job change.)