Social Media Specialist (Part Time)

Position Details

Posting Number AS218P Position Title Social Media Specialist (Part Time) Contract Length N/A Class Summary
We are looking for a part-time Social Media Specialist who would effectively manage our primary social media accounts and elevate current efforts. This individual would be responsible for ensuring the College’s social media presence is visually compelling, engaging and effective with target audiences to help advance the institution’s mission, vision and strategic priorities.

The ideal candidate has proven experience with developing a comprehensive social media growth plan. This individual needs to be a creative content crusader—someone who can own and execute all aspects of social media content marketing—from developing a content calendar, collaborating with content contributors and stakeholders across campus and curating engaging static, multimedia and student-generated content that delivers results. Candidates Eligible to Apply Internal/External Position Type Non-Exempt Staff Employment Status Part Time Position Funding Type Regular
Minimum Education/Training/Experience
Minimum of an Associate’s and two years of related business experience in social media account management, content marketing planning, curation and implementation; Equivalent combination of other education and work experience will be considered Preferred Education/Training/Experience
Bachelor’s degree and three years of related business experience in social media account management, content marketing planning, curation and implementation. Minimum Knowledge & Skills
- Demonstrated writing and editing skills; Strong verbal and interpersonal communication skills, as well as the ability to build strong relationships with administrators, faculty members, students & staff, to generate story ideas for social media channels

- In-depth marketing and operational knowledge of Facebook, Twitter, Instagram, YouTube and LinkedIn; Experience with additional platforms such as SnapChat and TikTok are a plus; Must possess knowledge of trends, best practices in social media and digital engagement.
Demonstrated ability to use social media to communicate effectively with diverse audiences is essential

- Must be able to develop performance reports for leadership
Experience with creative tools such as Photoshop and Canva, as well as social media management tools such as HootSuite is preferred

- Proven ability to work in a team context and to set priorities, manage and complete projects on time and be able to manage multiple initiatives/projects at once

Preferred Knowledge & Skills
N/A Licensing/Certification Requirements
N/A Job Duties
Content Creation

- Planning, creation and editing of written, video and photo content that is engaging and effectively reaches the College’s target audiences

- Creates digital graphics such as banners, custom images, icons, ads and photos for daily social media content and campaigns

- Produce and host live streamed events on Facebook, Instagram, Twitter, etc. that align with institutional priorities

- Attend school events, take photos and post timely content on social media

- Collaborate in developing content with students and employees across campus

- Provide consultation to other departments on social media best practices and assistance with their social accounts

Branding

- Works collaboratively across the college to implement new storytelling strategies through social media

- Maintain unified brand voice across different social media channels

- Identify target audiences, monitor the College’s social media accounts and offer constructive interaction with users

Content Calendar

- Implement a content editorial calendar to manage content and plan specific, timely marketing initiatives

Social Media Campaigns

- Develops social media micro campaigns that exceed intended goals set by Marketing department

- Optimize content strategies and tactics based on platform performance, using a combination of paid and organic campaign efforts

- Responsible for monitoring, developing, and administering social media content designed to engage users and create an interactive relationship between various audiences and the College

Evaluation and Reporting

- Monitor effective benchmarks for measuring impact of social media campaigns

- Develop and deliver performance reports to Executive Director of Marketing

- Make recommendations for new strategies or iterations to existing ones to yield better performance with social media efforts

Physical Requirements
Positions in this class typically require: climbing, reaching, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and seeing.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Minimum Salary Range 20.00 per hour Mid Point Salary Range . Maximum Salary Range Posting Open Date 10/13/2021 Posting Close Date Posting Will Be Open Until Filled Special Instructions to Applicant EEO Statement

College of the Mainland is an affirmative action/equal opportunity institution and does not discriminate on the basis of race, color, sex, age, national origin, religion, disability or veteran status.

College of the Mainland does not discriminate on the basis of disability in the recruitment and admission of students, the recruitment and employment of faculty and staff, and the operation of its programs and activities, as specified by federal laws and regulations within Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 and 1992.

Quick Link to Share for Direct Access to Posting https://jobs.com.edu/postings/2587 Supplemental Questions

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Documents Needed to Apply
Required Documents

1. Resume
2. Transcripts (1 of 3)

Optional Documents

1. Cover Letter
2. Media File
3. Portfolio