Assistant/Associate Adjunct Faculty in Marketing - BUSAD 128, Consumer Behavior - Spring Semester

Assistant/Associate Adjunct Faculty in Marketing - BUSAD 128, Consumer Behavior - Spring Semester 2022

Location: Moraga, CA
Open Date: Oct 10, 2021
Deadline:

Description: Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.


Qualifications:
BUSAD 128, Consumer Behavior

Spring Semester, 02/07/2022 - 05/19/2022, M 6:00 PM to 9:20 PM, Moraga campus

This course begins by looking at the consumer on an individual level, through an examination of the intrapsychic components of consumer behavior. These include consumer perceptions, memory, motivation/values, attitudes and the individual decision-making process. It then moves on to address the interdependent aspects of consumer behavior by examining its social and cultural context, including: the influence of group members on decision making, differences between subcultures within North America, and the nature and importance of cultural differences in consumer behavior around the world. In addition to a discussion of the basic principles of consumer behavior, emphasis will also be placed on critical evaluation of the supportive evidence, and the research methods used to investigate consumer behavior. Offered spring semester only. Prerequisites: Lower-division common business core courses, the core curriculum math requirement, and Busad 124. This course is not available to freshmen or sophomores.

Qualifications

- Ph.D. degree in Business Communication or a closely related field and a recent publication record in the field,

OR

- A Masters degree in Business Communication or a closely related field and five years of current, relevant professional experience.


To apply, visit https://apply.interfolio.com/96581

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