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Digital Marketing Strategist

Employer
Eastern Kentucky University
Location
Kentucky, United States
Salary
Salary Not specified
Posted date
Oct 20, 2021

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales
Employment Level
Administrative
Employment Type
Full Time
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Digital Marketing Strategist

Position Number: S00941P
Position Type: Staff
Position Category: Fulltime Professionals
Search Type: External
Posted Salary Information: Grade 46 (Click here for EKU Salary Grades)
Driver Classification: Non Driver
City: Richmond
Division: Academic Affairs/Provost
Department: Office of the Provost
Unit: Office of e-Campus Learning
FLSA: Exempt
Contact Person: Monica Marrs
Schedule Type: Full Time (37.5 hrs per week or more)
Additional Schedule Details:
Funding Source: Institutional
Retirement: KTRS

Position Summary:
The Digital Marketing Strategist is a senior member of the Marketing Team within the Office of e-Campus Learning and is responsible for providing leadership in creation and execution of marketing strategies for e-Campus programs.

Job Functions:

1. Supports and contributes to the development and execution of the annual marketing strategic plans, including identifying opportunities to grow enrollment and build awareness of the programs. Manage development of marketing materials, such as digital ads, email campaigns, advertising copy, scripts, and talking points. Lead planning and implementation of digital marketing campaigns that drive outcomes based on marketing objectives. Oversee paid advertising & search campaigns. Negotiate and manage relationships with multiple advertising partners and vendors. Assist in writing, proofreading, and editing creative and technical content across different mediums.

2. Monitor, analyze and manage multiple campaigns including their performance and report success to various stakeholders and leadership. Continuously make improvements when needed. Report on leads generated from digital and PPC campaigns. Conduct keyword research and conversion optimization for individual pages and landing page templates, and create keyword target lists. Assist with development and oversight of marketing budget. Keep abreast of latest trends in marketing, video, social media, and digital strategies. Assist in the growth of new and existing social media communities. Assist in the monitoring of metrics across platforms to help identify positive (or negative) trends associated with changes made on our website and landing pages.

3. Supports the efficient and effective operations of the Department of Marketing by completing other duties as assigned.



Minimum Education:
Bachelor’s degree in marketing or related field is required
Related master’s degree preferred


Minimum Experience:
3 years of related work experience required

Minimum Licensure and Certification:


Qualification Equivalencies:


Desired Qualifications:


Job Functions:
Supports and contributes to the development and execution of the annual marketing strategic plans, including identifying opportunities to grow enrollment and build awareness of the programs.
Monitor, analyze and manage multiple campaigns including their performance and report success to various stakeholders and leadership.
Supports the efficient and effective operations of the Department of Marketing by completing other duties as assigned.


Posting Number: S00941P
Number of Vacancies: 1
Job Open Date: 10/07/2021
Application Review Date:
Job Close Date:
Open Until Filled: Yes

Special Instructions Summary:


AA/EEO Statement:
Eastern Kentucky University is an Equal Opportunity/Affirmative Action employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement:
Offers of employment are contingent upon satisfactory background check.

Document Link:

To apply, visit https://jobs.eku.edu/postings/18217

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