Assistant Director of Marketing and Communications

Founded in 1917, Providence College (PC) is a premier Catholic liberal arts institution steadfastly committed to academic excellence through a dynamic core curriculum, a distinctive Development of Western Civilization Program, and abundant experiential learning opportunities. The only U.S. higher education institution administered by the Dominican Friars, PC is committed to providing a variety of opportunities for intellectual, social, moral, and spiritual growth in a supportive environment. Providence College believes that cultural and intellectual pluralism is essential to the excellence of its academic programs, and strives to foster an academic culture and campus community reflecting the global environment in which we live and work.

The approximately 105-acre campus is situated in Rhode Island’s capital city and is close to the many cultural and educational offerings of Rhode Island’s “renaissance city.” Additionally, Providence is located an hour from Boston and just a few hours from New York City.

For years, Providence College has been recognized in the U.S. News & World Report “Regional Universities – North Category” and has been commended by several other ranking publications.

Posting Details

Position Title Assistant Director of Marketing and Communications Overview
Collaborate with staff Academic Affairs and other departments on strategies and creative executions that support strategic objectives, including initiatives related to engaging alumni, capturing the interest of prospective student families, and continually motivating them to choose Providence College, advancement efforts of various kinds, internal communications, and other strategic imperatives. Essential Duties:
1. Express the College’s brand identity and enhance its storytelling effectiveness through written communications including emails, websites, video scripts, and print collateral. Advise collaborators in conceptualizing, constructing, and executing campaigns involving print collateral, website communications, mass email messaging, video, and other digital content, and social media to support major initiatives.
2. Provide strategic and data-based recommendations to enhance critical institutional marketing efforts. Ensure high-quality, targeted, and coordinated messaging rooted in the College’s strategic priorities; work to continually integrate and express the College’s brand identity. Develop and coordinate effective, multi-channel, integrated marketing communications campaigns devised to influence constituent group behavior. Manage and develop relationships with collaborators to ensure a sustained focus on strategic priorities and brand consistency.
3. Write and develop copy that will motivate an end-user to take the desired action, specifically for high-profile College initiatives including the ongoing recruitment of students, the need for effective internal communications, and alumni engagement. Apply creativity, social media proficiency, and multimedia storytelling skills to create persuasive, effective, innovative campaigns that help the College achieve strategic goals through external and internal support.
Collaborate with the internal communications team. Oversee the creation of digital print content; and coordinate, prioritize, edit, and facilitate all communications related to solicitations, news, and events. Develop messaging/marketing strategies and content that allow the College to improve and optimize communications with key constituent groups. Provide a creative voice and vital support for the voluminous writing and digital production efforts necessary to support the efforts of a high-functioning marketing and communications operation. Marginal Duties:
Perform all other duties as may be required Education and Experience Required
- Bachelor’s Degree from an accredited institution required
- Minimum of three years experience in marketing communications or journalism, higher education experience preferred, or an equivalent combination of educations and experience required
- Demonstrated experience in creating print and digital (including email and web) pieces that serve as elements of integrated messaging campaigns and initiatives
- Superb writing and editing skills, applicable to both print and digital formats
- A high level of creativity, exemplified by the ability to conceptualize and create successful multi-channel, coordinated communications campaigns
-Proven capacity to foster effective collaborations in a high-demand, professional environment
- An evolving fluency in social media, Word Press, and other digital communications channels
- A passion for storytelling and the mission of Providence College, with an understanding of brand standards and guidelines in marketing messages
- Adobe Creative Suite Fluency Physical Demands
- Sitting in a normal seated position for extended periods of time
- Reaching by extending hand(s) or arm(s) in any direction
- Finger dexterity is required to manipulate objects with fingers rather than with whole hand(s) or arm(s), for example, using a keyboard
- Communication skills using the spoken word
- Ability to see within normal parameters
- Ability to hear within normal range
- Ability to move about

Employee Status Full Time Union Status Non-Union Shift: First If other, please enter regular schedule. EEO Statement
Providence College does not discriminate against any person because of race, color, national and ethnic origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation, gender identity, religion, disability, age, veteran status, or genetic information. The College will develop, and from time to time update, an affirmative action program and will insist on a good-faith effort on the part of its employees to comply with the program. The College will request and expect its agents and those with whom it conducts its affairs to meet the commitment of this important program.
Requisition Number AS552P Closing Date Open Until Filled Yes Special Instructions to Applicants Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * We require all employees to be vaccinated. Are you vaccinated or have a valid medical or religious exemption from receiving a COVID-19 vaccine?
   • Yes
   • No

Documents Needed To Apply
Required Documents

1. Resume
2. Cover Letter
3. Portfolio
4. Writing Sample

Optional Documents