Digital Marketing Specialist

Employer
New Mexico State University
Location
New Mexico, United States
Salary
$65,224.00 - $70,000.00
Posted date
Oct 18, 2021

View more

Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Non-Tenured Track
Salary Band
$50,000 - $69,999
Employment Type
Full Time

Digital Marketing Specialist

Las Cruces, NM

New Mexico State University (NMSU), New Mexico’s flagship land-grant and space-grant institution, and the NMSU Foundation seek a highly-collaborative, thoughtful, and entrepreneurial professional to serve as Digital Marketing Specialist. The Digital Marketing Specialist will join a dedicated advancement team, contributing to the Foundation’s growth, and will play a critical role in identifying opportunities to support NMSU community impact, especially for students and faculty. The Digital Marketing Specialist will be responsible for developing, implementing and managing all aspects of digital marketing and communications for University Advancement. This is a wonderful opportunity for an accomplished professional to help raise philanthropy at NMSU to the next level and join a vibrant community.

For the NMSU community, private philanthropic support is vital to increased accessibility. The recently-completed Ignite Aggie Discovery Campaign, the largest in the university’s history, raised over $125 million across three distinct pillars – student discovery, faculty and staff discovery, and NMSU achievement. Of the total, $39 million was dedicated for student support, and $56 million was raised for programmatic and research support. With an endowment of over $230 million, NMSU and the NMSU Foundation have a massive opportunity to raise even more for student, faculty, and community success. 

Critical to the continuation and growth of NMSU’s impact, the University will rely on talented, motivated development leaders to amplify its fundraising and broader Aggie community engagement strategies. To develop and execute an ambitious growth plan, NMSU is looking to attract professionals with the unique balance of success, authenticity, and passion for the New Mexico community.

Ideal candidates will be dedicated, hard-working, and curious. A personal and professional commitment to valuing the differences in who we are, what we’ve experienced, and how we think, is vital. Excellent organizational skills in addition to superior verbal, written and interpersonal skills are essential.

Required Education & Experience

The position requires a bachelor’s degree and eight (8) years of professional experience directly related to the standard duties as outlined.

New Mexico State University

New Mexico State University invites you to apply to be a part of a diverse, dynamic and welcoming learning and working environment in Las Cruces, NM. NMSU seeks employees who are creative and flexible in developing and evaluating new ideas and ways to evolve NMSU into the future. Located in the borderlands and adjacent to the mighty Rio Grande, NMSU is a proud Hispanic-serving institution in the minority-majority state of New Mexico. Southern New Mexico features an average of 294 days of sunshine annually, making NMSU ideal for job-seekers who enjoy hiking, mountain biking, canoeing and bird-watching. NMSU is committed to sustainability through improving and maintaining the quality of human life while preserving the integrity, stability, and beauty of ecological systems for the future. We are looking for student-centered employees with a passion for success. NMSU invites you to take the first step to your successful and rewarding career by applying today.

NMSU is New Mexico’s land-grant and space-grant institution, a comprehensive research institution dedicated to teaching, research, public service and outreach. In addition, the NMSU system includes a satellite learning center in Albuquerque, Cooperative Extension Service offices located in each of New Mexico’s 33 counties, and 12 agriculture research and science centers. New Mexico State University is the institution of choice for more than 15,000 students from 49 states and 89 foreign countries.

Las Cruces

The City of Las Cruces is the second largest city in New Mexico and is located in Doña Ana County, approximately 45 miles north of El Paso, Texas, and 225 miles south of Albuquerque. Las Cruces is the economic and geographic center of the Mesilla Valley, the agricultural region on the floodplain of the Rio Grande which extends from Hatch to the west side of El Paso, Texas. The Organ Mountains, 10 miles to the east, are dominant in the city’s landscape, along with the Doña Ana Mountains, Robledo Mountains, and Picacho Peak. Las Cruces lies within a short driving distance of the Mexican border at Santa Teresa, as well as many other locations in the broader borderland region.

Geography, climate, demographics, and ambiance of Las Cruces and NMSU combine to offer a truly excellent place to thrive. Family members will discover a warm, open community that offers an attractive array of activities and outdoor recreation, amenities, services and opportunities, whether they are looking for top-notch education, meaningful employment, or simply a safe and comfortable place to live.

Roles & Responsibilities

  • Develop, implement, and manage all aspects of digital marketing and communications.
  • Responsible for all aspects of digital operations to build awareness, loyalty and influence of the department’s brand in compliance with the overall university brand.
  • Design and oversee all aspects of digital marketing which includes the department’s website, marketing database, e-mail solicitations, social media advertising campaigns.
  • Plan and manage all social media platforms.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest technologies and trends affecting the industry.
  • Evaluate important metrics that affect website and social media platforms traffic, service quotas and target audiences.
  • Work with team to research new and innovative growth strategies.
  • Develop and monitor budgets, prepare accurate reports on overall performance.

Qualifications

In addition to the abilities to achieve the above core responsibilities, ideal candidates will possess the following qualification and attributes:

  • Knowledge of current and emerging trends and technologies in all digital marketing areas to include web site software, multimedia and applications.
  • Knowledge of social media platforms and marketing results.
  • Knowledge of web site usability and accessibility standards and protocols.
  • Skill in design and development of user interface and navigation tools.
  • Skill in researching and using new social media development/design software and trends.
  • Skill in designing and administering databases.
  • Skill in useable, accessible websites and original graphics.
  • Skill in managing projects.
  • Ability to communicate effectively verbally and in writing.
  • Ability to consult with users regarding web site development projects.

 How to Apply

We only accept applications from our website please use the link below. The electronic application is the official document that will be used to qualify applicants. Paper/email documents will not be accepted. Required documents must be attached to this application.

https://jobs.nmsu.edu/postings/43387

NMSU is an equal opportunity and affirmative action employer.

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