Chief Marketing and Communications Officer

Employer
Northeastern Illinois University
Location
Illinois, United States
Salary
Salary Not specified
Posted date
Oct 18, 2021

View more

Position Type
Faculty Positions, Business & Management, Business Administration, Marketing & Sales, Communications, Other Communications, Education, Education Administration & Leadership, Professional Fields, Other Professional Fields
Employment Level
Executive
Salary Band
Not specified
Employment Type
Full Time

PRIMARY JOB FUNCTION SUMMARY:

 The Chief Marketing and Communications Officer (CMO) is responsible for overseeing the planning, development and execution of the University's marketing and advertising initiatives. The CMO ensures that the University’s messages are distributed across internal and external channels and to targeted audiences in order to meet the University's objectives. Manage three functional areas: public relations and web communications, recruitment marketing and communications, and creative and marketing services. Oversee all internal and external communication functions as well as a team of professionals that develop strategies and tactics to promote and protect the University’s brand and reputation; consult the President and senior staff on communications matters; and represent the University in the press, including managing media inquiries.

               

 

REQUIRED QUALIFICATIONS:
  • Minimum of 10 or more years of experience working in marketing and/or public relations
  • Demonstrated expertise in strategic communication for internal and external audiences and constituencies
  • Master's degree in Business Marketing, Marketing and Communication, Journalism, Public Relations, and/or related field
  • Experience with traditional and digital communications strategies and planning with an emphasis on internal communications and external public relations
  • Experience with marketing research
  • Experience with brand management and development of effective strategic marketing plans
  • Exceptional written and verbal communication skills, with an emphasis on professional/technical writing skills and experience
  • Strong organizational and analytical skills
  • Availability to attend University-related evening and weekend events/meetings

 

DESIRED QUALIFICATIONS:

  • Experience with marketing and/or public relations in institutions of higher education and/or non-profit organizations
  • Experience using Customer Relationship Management (CRM) systems for business and/or educational marketing
  • Experience using digital marketing tools (e.g., Google Adwords) and analytics (i.e., Net Promoter Score)
  • Knowledge of Search Engine Optimization (SEO)

 

ORGANIZATIONAL CHART:

 Position reports to the President and serves on the Cabinet.  The Executive Assistant to the President assists with processing budget, travel, and purchasing responsibility.  Position supervises the Director of Strategic Communications and the Creative Director.

 

DESCRIPTION OF DUTIES AND RESPONSIBILITIES:
  • Develops and implements action plans to meet the University's marketing and communication needs
  • Plans and oversees the design and production of all marketing, public relations and advertising products of the University
  • Oversees University communications, editorial services, and web strategies
  • Leads and directs marketing, communications and public relations staff, and coordinates with all University departments
  • Interfaces with academic colleges to understand and promote academic programs
  • Develops and executes a comprehensive, long-term and proactive University-wide communications, as well as marketing and branding strategies consistent with the strategic goals and plans of the
  • Chief Marketing and Communications Officer oversees and is responsible for a department of marketing and communications professionals
  • Performs other duties as assigned.

 

About Northeastern Illinois University:

 Founded in 1867, Northeastern Illinois University enrolls about 7,200 students through the College of Arts and Sciences, Daniel L. Goodwin College of Education, the College of Business and Technology and the College of Graduate Studies and Research. Northeastern is regarded as the most diverse public comprehensive university in the Midwest and is designated by the U.S. Department of Education as a Hispanic-Serving Institution and Minority-Serving Institution. Northeastern offers more than 40 undergraduate degree and certificate programs and more than 50 graduate degree, certificate, licensure and endorsement programs. Northeastern’s Main campus is located on 67 acres in a residential area on the Northwest Side of Chicago with additional locations in the metropolitan area: The Jacob H. Carruthers Center for Inner City Studies and El Centro. Northeastern also is a founding member of the University Center of Lake County consortium campus in suburban Lake County, north of Chicago.

 

Salary and Benefits:

 Salary is commensurate with qualifications and experience. Comprehensive benefits package, including health, dental and vision benefits, sick and vacation days, and participation in the State Universities Retirement System. This is a full-time, continuing position.

 

To Apply:

 Send letter of application addressing your interest in and qualifications for this position, current resume/vitae, the names and contact information of three professional references, and sample strategic communication or marketing campaign (traditional or digital) in a single PDF file to CMOSearch@neiu.edu. Review of applications will begin October 15. References will be contacted only after notification to the finalists.

 In order to be considered for employment by Northeastern Illinois University (NEIU), candidates must also submit the following:

 NEIU reserves the right not to consider any application on the basis of:

  • Incomplete information/documents
  • Delay in submission
  • Not meeting minimal qualifications

 

Northeastern Illinois University is an Equal Opportunity/Affirmative Action Employer and invites applications from women, minorities, veterans and persons with disabilities, as well as other qualified individuals.  Northeastern Illinois University’s positions are contingent upon the University’s receipt of

its State of Illinois appropriations.

 

 

 

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert