Athletics External Marketing Specialist

California State University, Sacramento
California, United States
Salary Not specified
Posted date
Oct 18, 2021

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Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Salary Band
Not specified
Employment Type
Full Time

Athletics External Marketing Specialist

Classification Title: Public Affairs/Communication Specialist III

Job Summary:
Under the general supervision of the Associate Athletic Director of External Affairs, the External Marketing Specialist is responsible for developing marketing strategies and relationships that consistently promote Sacramento State Athletics. This position will coordinate with the digital, social, ticketing and in-game promotion team members to ensure the execution of various marketing campaigns and ultimately, accomplish strategic marketing initiatives of the Department. The ongoing development of marketing partnerships across numerous marketing channels will be expected and this role will incorporate the relevant sponsorships into marketing elements as appropriate.

Additionally, the incumbent is responsible for developing season ticket promotions for football, men's basketball and women's basketball. They will be expected to travel to designated away-game competitions to distribute advance ticket sales and gate sales. The incumbent will also attend designated away-game events to promote Sacramento State athletics through all social media channels and enhance the fan experience.

FLSA: Exempt - This position is covered by health benefits, and is exempt, (not eligible for overtime compensation) according to the Fair Labor Standards Act.
Classification Salary Range: $4,104 - $7,425 monthly 
Hiring Range: $4,014 Monthly to $5,000 Monthly
Salary Grade/Range: 3
Step: N/A
Is this position Hourly or Intermittent? No
Regular or Temporary: Temp
Full Time or Part Time: Full Time
Pay Plan: 12
Work Hours: Monday- Friday, 8am-5pm with the occasional need to work hours outside of these to meet operational needs

Department Information:

Minimum Qualifications:
Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Required Qualifications:
  • Experience with marketing, ticketing, sponsorship fulfillment, social media strategy and/or a related field

  • Strong interpersonal skills with the ability to work with all levels of a diverse population, both independently and as a team member
  • Strong organizational skills with the ability to effectively operate in a fast-paced, customer service environment
  • Ability to design and distribute brochures for promotional purposes
  • Ability to provide lead work direction to support staff
  • Ability to interpret policies, rules and regulations (e.g. campus, CSU, NCAA) Working knowledge of financial recordkeeping and procedures with the ability to compile data and prepare reports
  • Strong written and verbal communication skills with the ability to establish and maintain effective relationships with current and prospective donors as well as coaches
  • Ability to support and contribute to the mission, goals, and objectives of the program/department
  • Ability to use discretion when dealing with sensitive information (e.g. credit card transactions, handling cash)
  • Ability to develop a strong commitment to the student-athlete experience

Work Schedule Requirements:
  • Ability to work weekends and evenings Ability to travel

Condition of Employment
  • Ability to pass a background check

Preferred Qualifications:
  • Knowledge of computerized ticketing systems
  • Knowledge of supervisory practices and principles
  • Knowledge of marketing strategies
  • Knowledge of NCAA and compliance
  • Experience working in a collegiate athletics environment
  • 2-3 years’ experience working in an athletic external relations and/or ticketing environment or related field
  • Experienced PC user with knowledge of Windows Outlook and good working knowledge of Blackbod donor system or similar donor system and familiarity with the Axis or similar ticketing system
  • Demonstrated ability working on websites that are used as a communication tool for donors and fans

Physical Demands:

Required Licenses/Certifications:
Valid driver’s license and maintenance of good driving record

Is Background Check Required: Yes

Background Check Disclaimer:
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

Eligibility Verification:
Selected candidate must furnish proof of eligibility to work in the U.S.

Hiring Preference:
Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2, 5, 7, and 9 will be given first consideration in the recruitment.

Conflict of Interest:

California Child Abuse and Neglect Reporting Act:
The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in the California State University Executive Order 1083 as a condition of employment.

Equal Employment Opportunity:
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit .

The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit .

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the current Annual Security Report (ASR) is available for viewing at
The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request at the Police Service Center located in the University Union.

Posting Number: AS0970P
Number of Vacancies: 1
Open Date: 07/21/2021
Close Date:
Open Until Filled: Yes
Priority Application Deadline: 08/04/2021
Special Instructions to Applicants: Update 9/14/21: This position is open until filled and is still accepting applications.

For priority consideration, please submit your application by 11:59 pm, August 4, 2021.

Please submit a copy of a recent marketing plan as the required portfolio document.

Contact Name: Employment Services
Contact Phone:
Contact Email:

To apply, visit


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