Social Media Strategist
- Employer
- Drexel University
- Location
- Pennsylvania, United States
- Salary
- Salary Not Specified
- Date posted
- Oct 14, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Type
- Full Time
Job Details
Drexel is one of Philadelphia's top 10 private employers, a comprehensive global research university and a major engine for economic development in the region. With over 24,000 students, Drexel is one of America's 15 largest private universities. Drexel has committed to being the nation’s most civically engaged university, with community partnerships integrated into every aspect of service and academics.
Job Summary
The College of Nursing and Health Professions is looking for a Social Media Strategist to drive the vision, strategic imperatives, and content strategy across all our social media channels. This individual will lead, manage and measure all social media initiatives, and will serve as the architect of the department’s annual social media strategy. By mapping out a monthly guide for how, where and when we have conversations, this individual will create content both planned and in real time. Understanding how to organize data into insights that tell a story is an essential aspect of this role.
Responsible for all content development and marketing initiatives across the College’s social media channels, this position is one of the most critical in advising on reputation management and crisis communication and leveraging industry best practices. To this position, a successful candidate will bring good judgement, kindness, flexibility, and a data-driven approach. This position will also be responsible for project management: managing large-scale projects across the department, related to complex marketing and communications initiatives, including facilitating cross-functional team meetings using meeting-management and project-management best practices to drive timelines, communication, timely and efficient decision-making, and successful execution of CNHP’s core marketing and communications objectives.
This critical position within the College will coordinate with the Director of Marketing and Communications at the College and University Communications to maintain compliance with university policies and procedures and will advise the CNHP community of these requirements as needed.
Essential Functions
- Social Media Strategy (40%):
- Lead social media strategy, including social channel and
audience growth strategies.
- Manage creative development for social media campaigns.
- Use audience insights and analytic tools to inform social media
strategy.
- Advise on reputation management and crisis communication best
practices for social media.
- Leverage ongoing research on best practices to ensure content
is relevant.
- Measure and monitor channels, reporting out quarterly and
annually. Communicate issues and successes in a timely manner
- Social Media Management and Execution (40%):
- Manage, develop, write and produce social media content for
Instagram, Facebook, Twitter, LinkedIn and YouTube.
- Manage audience engagement, including setting the schedule with
team for after-hours monitoring and response.
- Collaborate with M&C team to create an effective social
media calendar.
- Attend events on campus to capture content for social media
channels.
- Project Management (20%):
- Project management: manage large-scale projects across the
office, related to complex marketing and communications
initiatives, including facilitating cross- functional team meetings
using meeting-management and project-management best practices to
drive timelines, communication, timely and efficient decision-
making, and successful execution of CNHP’s core marketing and
communications objectives.
- Analyze effectiveness of digital campaigns and offer solutions
to improve based on research and analysis. Follow up and report out
on the evolving social media strategy within the digital
environment.
- Other duties and responsibilities as assigned.
- Bachelor's Degree, Communications, Marketing, Journalism or
related field
- A minimum of 3 years
- Exceptional writing skills and proven ability to communicate to
diverse audiences.
- Strong proofreading and editing skills with attention to
detail.
- Motivated self-starter who is able to take initiative and use
independent judgement.
- Experience planning and managing social media content.
- Experience driving social media strategy, monitoring analytics
and adjusting future plans based on performance.
- Experience communicating best practices.
- The ability to meet deadlines while managing competing
priorities.
- Ability to establish effective and cooperative work
relationships, individually and on project teams.
- Strong customer-service skills and willingness to help
others.
• Experience with Sprout Social.
• Knowledge photography and video production.
Physical Demands
- Typically sitting at a desk/table
University City, Philadelphia, Pa
Additional Information
This position is classified as exempt with a salary grade of J. For more information regarding Drexel’s Professional Staff salary structure, https://drexel.edu/hr/career/ducomp/salstructure/
Special Instructions to the Applicant
Please make sure you upload your resume and cover letter when submitting your application.
Review of applicants continue until a suitable candidate pool is identified.
Advertised:Oct 14 2021 Eastern Daylight Time
Applications close:Dec 13 2021 Eastern Standard Time
Company
Founded in 1891 in Philadelphia, Drexel is a comprehensive global R1-level research university with a unique model of experiential learning that combines academic rigor with one of the nation’s premier cooperative education programs.
Drexel University is an urban research university that integrates education, scholarship, diverse partnerships, and our global community to address society’s most pressing challenges through an inclusive learning environment, immersive experiential learning, external partnerships, transdisciplinary and applied research, and creative activity. We prepare graduates of diverse backgrounds to become purpose-driven professionals and agents for positive change
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