Social Media Strategist

Employer
Drexel University
Location
Pennsylvania, United States
Salary
Salary Not Specified
Posted date
Oct 14, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Salary Band
Not specified
Employment Type
Full Time
About Drexel

Drexel is one of Philadelphia's top 10 private employers, a comprehensive global research university and a major engine for economic development in the region. With over 24,000 students, Drexel is one of America's 15 largest private universities. Drexel has committed to being the nation’s most civically engaged university, with community partnerships integrated into every aspect of service and academics.

Job Summary

The College of Nursing and Health Professions is looking for a Social Media Strategist to drive the vision, strategic imperatives, and content strategy across all our social media channels. This individual will lead, manage and measure all social media initiatives, and will serve as the architect of the department’s annual social media strategy. By mapping out a monthly guide for how, where and when we have conversations, this individual will create content both planned and in real time. Understanding how to organize data into insights that tell a story is an essential aspect of this role.

Responsible for all content development and marketing initiatives across the College’s social media channels, this position is one of the most critical in advising on reputation management and crisis communication and leveraging industry best practices. To this position, a successful candidate will bring good judgement, kindness, flexibility, and a data-driven approach. This position will also be responsible for project management: managing large-scale projects across the department, related to complex marketing and communications initiatives, including facilitating cross-functional team meetings using meeting-management and project-management best practices to drive timelines, communication, timely and efficient decision-making, and successful execution of CNHP’s core marketing and communications objectives.

This critical position within the College will coordinate with the Director of Marketing and Communications at the College and University Communications to maintain compliance with university policies and procedures and will advise the CNHP community of these requirements as needed.

Essential Functions
  • Social Media Strategy (40%):

  • Lead social media strategy, including social channel and audience growth strategies.

  • Manage creative development for social media campaigns.

  • Use audience insights and analytic tools to inform social media strategy.

  • Advise on reputation management and crisis communication best practices for social media.

  • Leverage ongoing research on best practices to ensure content is relevant.

  • Measure and monitor channels, reporting out quarterly and annually. Communicate issues and successes in a timely manner

  • Social Media Management and Execution (40%):

  • Manage, develop, write and produce social media content for Instagram, Facebook, Twitter, LinkedIn and YouTube.

  • Manage audience engagement, including setting the schedule with team for after-hours monitoring and response.

  • Collaborate with M&C team to create an effective social media calendar.

  • Attend events on campus to capture content for social media channels.

  • Project Management (20%):

  • Project management: manage large-scale projects across the office, related to complex marketing and communications initiatives, including facilitating cross- functional team meetings using meeting-management and project-management best practices to drive timelines, communication, timely and efficient decision- making, and successful execution of CNHP’s core marketing and communications objectives.

  • Analyze effectiveness of digital campaigns and offer solutions to improve based on research and analysis. Follow up and report out on the evolving social media strategy within the digital environment.

  • Other duties and responsibilities as assigned.

Required Qualifications
  • Bachelor's Degree, Communications, Marketing, Journalism or related field

  • A minimum of 3 years

Preferred Qualifications
  • Exceptional writing skills and proven ability to communicate to diverse audiences.

  • Strong proofreading and editing skills with attention to detail.

  • Motivated self-starter who is able to take initiative and use independent judgement.

  • Experience planning and managing social media content.

  • Experience driving social media strategy, monitoring analytics and adjusting future plans based on performance.

  • Experience communicating best practices.

  • The ability to meet deadlines while managing competing priorities.

  • Ability to establish effective and cooperative work relationships, individually and on project teams.

  • Strong customer-service skills and willingness to help others.

Desired Qualifications
• Experience with Sprout Social.
• Knowledge photography and video production.

Physical Demands
  • Typically sitting at a desk/table

Location

University City, Philadelphia, Pa

Additional Information

This position is classified as exempt with a salary grade of J. For more information regarding Drexel’s Professional Staff salary structure, https://drexel.edu/hr/career/ducomp/salstructure/

Special Instructions to the Applicant

Please make sure you upload your resume and cover letter when submitting your application.

Review of applicants continue until a suitable candidate pool is identified.

Advertised:Oct 14 2021 Eastern Daylight Time
Applications close:Dec 13 2021 Eastern Standard Time

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