Regional Public Relations: Regional Director of Marketing and
Communication will work with a dynamic team of talented design,
web, and communication staff for Miami University Regionals, the
regional system of Miami University. Reporting to the Senior
Director of Academic Communications and working closely with Senior
Regional Director of External Relations and Communications, the
Regional Director of Marketing & Communication will provide
strategic vision and leadership for enrollment marketing, alumni,
donor and external constituent communication, and advertising by
creating and administering a comprehensive and multi-channeled
marketing structure with the goal of increasing student enrollment,
retention, and tuition and donor revenue, while positively shaping
and raising Miami University Regionals identity, profile, and
visibility within local and regional markets.
In collaboration with the Vice President and Chief
Communications and Marketing Officer, the Dean of the College of
Applied Arts and Sciences, and the Regionals Director of External
Relations and Communications will have the following duties:
- Plan, manage, and execute a fully-integrated marketing plan
using varying media, including but not limited to: digital, web,
social, print, voice, text, chat and video as well as event
marketing; manage schedules, creative development, stakeholder
involvement, and execution of projects, while ensuring that
deliverables are on-time and on-budget; understand emerging media
and convey information and content in ways that engage and excite
constituents; oversee relationship with marketing agencies, and
manage negotiation, purchasing and production of print and digital
- Research, develop and maintain a command of the competitive
environment, advances in higher education, and technology to
strengthen market share; leverage systems and tools available to
effectively develop audience-centric marketing to attract
prospective students, cultivate interest, and influence choice with
key audiences; coordinate with internal and external stakeholders
systematic processes to capture and cultivate student leads through
SEO and SEM strategies, event marketing, social media platforms,
search tactics, website behavioral engagement platforms, and the
- Work closely with a team of marketing, communication, and
design professionals and ensure their development as skilled
project and process managers to execute high impact initiatives for
the Regionals and foster a creative, collaborative, and energized
work environment; plan and manage annual marketing, PR and
- Work closely with the Director of Brand Management and Strategy
and the Director of Creative Services to develop and execute a sub
brand for Miami Regionals. Coordinate creative and content
development within the Miami Regionals and university brands to
promote Miami Regionals; consult with college content experts to
generate, share and leverage fresh content, new visuals, and new
faculty and student profiles on an ongoing basis; write and edit
content. Work in partnership with the University News team to share
Regionals’ good news as well as crisis communications and
- Evaluate marketing and communication campaigns for impact,
effectiveness, and iterative planning, especially digital
campaigns, to increase yield from and return on investment of
recruitment marketing; calculate and analyze cost per lead, cost
per enrollment, total acquisition cost per student, conversion
rates of leads by marketing channel, and other metrics as the
measures of impact and value creation.
- Serves on the Regional Enrollment Management Leadership Team,
the Strategic Enrollment
- Management Council, and other committees and teams as assigned;
aligns Regionals marketing, branding, and tactics within university
brand, policies and practice, and coordinates as necessary with
University Communication and Marketing.
- Other duties as assigned.
Required: Bachelor’s degree from an accredited institution in
marketing, advertising, journalism, communication, public relations
or business field. At least seven years of professional experience
in marketing, advertising, communication or related experience.
Experience developing marketing or communications campaigns.
Position is not eligible for H-1B sponsorship.
Consideration may be given to candidates with a master’s degree
in communications, marketing, journalism or related field;
experience in public relations, marketing or communications at the
level of director; experience working with higher education; able
to work late hours and weekends and represent Miami Regionals
within the community at various events Experience with
multicultural marketing and communications; experience in a highly
collaborative environment working with colleagues and peers to
achieve enrollment, revenue generation, fundraising or similar
goals; excellent written and oral communication skills; experience
working in highly collaborative environments requiring
interpersonal communication competence, initiative, active
listening and emotional intelligence.
Submit cover letter and resume to
Inquiries may be directed to Kelli Bray at firstname.lastname@example.org.
Screening of applications begins October 29, 2021 and continues
until the position is filled.
Miami University is
committed to creating an inclusive and effective teaching,
learning, research, and working environment for all.
For more information on Miami University’s diversity
initiatives, please visit the Office of
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and Core Values webpage.
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employer, encourages applications from minorities, women, protected
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