SMU-2118609-Web and Digital Project Specialist

Job Summary:

Reporting to the Associate Director, Digital Communications, the Web & Digital Project Specialist is responsible for developing and publishing website and digital content in alignment with the University’s communications and marketing strategy. This role includes shared oversite of content planning and strategy along with web projects for special initiatives.

Duties and Responsibilities:

• Manage the planning, developing, delivery, and governance of clear, relevant webpage content that brings together department/academic goals and user needs (e.g. text, images, graphics, video, metadata etc.), including regularly refreshing website proof points, image banners, story sliders, and more
• Ability to work with a variety of constituents to plan, implement and problem solve web presence for the best UX
• Responsible for keeping the University website up to date, accurate and relevant. Must be both proactive and responsive to requests
• Review and edit content provided by campus stakeholders for proper grammar, punctuation, clarity, readability, consistency, tone and voice across all web experiences
• Provide training and act as a resource for department web editors and publishers
• Manage website and project requests track progress, and communicate progress to stakeholders
• Conduct QA testing and website audits
• Develop and execute web content strategies in alignment with the Samuel Merritt University brand and initiatives, with minimal direction
• Measurably improve the traffic performance of the website through campaigns
• Develop and execute and/or manage and maintain an SEO improvement plan for the website
• Use SiteImprove to address accessibility, SEO, and quality control
• Use Google Analytics to track and report on website performance
• Contribute to digital marketing strategy discussions/decisions
• Contribute to content discussions and optimization
• Contribute to digital outreach communications strategy, including email
• Other duties as assigned

Education and/or Experience:

• Bachelor's Degree in relevant field
• Proficient in basic HTML
• 2+ years' experience using content management systems (CMS, preferably Drupal 8 or 9)
• Experience working in Adobe Creative Suite (Photoshop & Acrobat)
• Knowledge of web accessibility best practices
• Knowledge of AP Style
• Proficient in G Suite, Teams, Monday.com, etc.
• Experience using Google Analytics
• Excellent communication skills, including strong editing, grammar and proofreading skills
• Collaborative skills working with the internal offices and partnerships

Preferred Qualifications

• Experience using SEO tools such as SiteImprove, Moz
• Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, Twitter and YouTube
• Detail-oriented, with high standards for brand, messaging, and quality
• Good sense for visual appeal, basic UX design and photography
• Proactive problem-solving skills
• Experience working in higher education, nonprofit, or a highly matrixed organization
• Ability to work with a variety of constituents across campus

The University has an institution-wide commitment to diversity, equity and inclusion. We strive to build a welcoming and supportive campus environment, and acknowledge that diversity is an educational imperative to achieve excellence.