Director of Enrollment Marketing Technology

Job Summary:

The Director of Enrollment Marketing Technology within Miami University Department of University Communications and Marketing (UCM) develops and leads technology-based marketing and communication strategies in support of student recruitment and enrollment. The Enrollment Marketing Technology Director is responsible for procuring, building, implementing, and maintaining the technology required to execute omni-channel marketing and communications campaigns. This includes identifying cross functional marketing needs, collaborating on integrated marketing plans, and working closely with internal stakeholders and external vendors to drive a holistic customer experience.

Duties/Physical Demands:

- Oversee the implementation and use of data- and technology-based communication solutions in support of recruitment for undergraduate, graduate, and online academic programs.
- Lead the definition, implementation, and management of the vision and strategy necessary to meet current and future needs of marketing technology, data integration, and optimization.
- Serve as a marketing and communication technology liaison with departmental and campus partners. Work cross functionally to build, improve, and evaluate marketing technology solutions.
- Ensure existing tools are being used effectively and that they continue to meet marketing and communication needs.
- Create and maintain a technology roadmap for recruitment marketing and communication priorities based on business and constituent needs.
- Use data and business intelligence to support departmental decision making and goal setting.
- Strive to eliminate marketing and technology silos, helping to improve deployment and optimization of new/existing technologies in collaboration with departmental colleagues and campus partners.
- Provide leadership and expertise in the evaluation of external vendor services.
- Provide SEO analysis and reports, keyword research, strategy and optimization recommendations that align with the university’s audiences, goals, and objectives.
- Work with tools, vendor partners, and Miami’s content management systems to implement SEO and SEM strategies.
- Research and test new software or tools that will improve Miami’s abilities to research and implement SEO strategies.

Minimum Qualifications:

- Five or more years of experience in marketing/communication technology position
- Track record of innovation in enrollment management and a broad understanding of new and emerging technologies, current issues, and trends within enrollment management
- Highly proficient in HTML, PHP, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript.
- Experience with Search Engine Optimization, Search Engine Marketing, and content marketing
- Experience with constituent relationship management systems
- Experience with search engine optimization
- Experience with content management systems
- Experience with digital marketing and data integration within communication

Desired Qualifications:

- Bachelor’s degree in marketing technology-related field
- Experience with web development
- Experience with lead generation
- Experience with email marketing

Knowledge, Skills and Abilities

- Strong project management skills
- Strong written and verbal communication skills
- Excellent interpersonal skills and the ability to work effectively as a leader and partner on cross-functional teams

Diversity Statement:

Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.

For more information on Miami University’s diversity initiatives, please visit the Office of Institutional Diversity & Inclusion webpage. For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.

EO/AA Statement/Clery Act:

Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.

As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.

Labor Law Posters for Applicants:

Miami University is committed to providing up-to-date information from the Department of Labor to our applicants for employment. Here, you will find links to the current information regarding the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA).