Social Media Specialist - (STA008389)
- Employer
- University of Houston
- Location
- Texas, United States
- Salary
- Salary Not Specified
- Date posted
- Oct 13, 2021
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Develop, plan, and monitor various social media platforms and on the web for University-wide communications. Research and analyze market trends and implement branding strategies through participation in online activities.
- Serve as the communication liaison to alert division management of trends in social media of potential threats, shape stakeholders engagement in the brand and assist to mitigate risks.
- Create daily content and execute social media campaigns for execution. Collaborate with marketing, internal communications and media relations to develop and schedule content to align and coincide with non-social media collateral that promotes the university and its various units and functions.
- Ensure content is in line with university initiatives, best practices, policies, and procedures.
- Responds appropriately and provides feedback to university social media followers.
- Serves as primary contact for inbound requests from online university properties and the web at large.
- Monitors online conversations and participates in them to build brand visibility and thought leadership.
- Produces social media posts, photos, videos, and other content to creatively communicate university message.
- Participates in the strategic planning of the university social media initiatives.
- Establishes metrics and reports on them on a monthly basis. Makes recommendations based on analysis of collected data.
- Performs other job-related duties as assigned.
EEO/AA
Additional Job Posting Information:
The ideal candidate should have experience managing official brand accounts on Twitter, Facebook, LinkedIn and Instagram, developing creative digital content in a fast-paced environment, and expert-level proficiencies in Adobe Creative Suites, especially Adobe Premier Pro and Photoshop.
Preferred experience in content creation, photography and videography
Additional Job Duties:
- Creates and executes digital concepts; develops artwork for materials such as videos, animated GIFS, and memes, which includes producing professional- quality still photography and Photoshop editing, and videography production.
- Provides social coverage of live events.
- Please provide a portfolio of relevant work product (samples of social media posts, photography, memes, gifs and/or digital concepts. If the work was not wholly produced by you, explain your role in producing the concept.
Qualifications :
Bachelors and 1 years experience
Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of one (1) year of directly job-related experience.
Experience may be substituted in lieu of education.
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