DIGITAL COMMUNICATIONS STRATEGIST
- Employer
- University of Wisconsin-Madison
- Location
- Wisconsin, United States
- Salary
- Salary Not Specified
- Date posted
- Oct 8, 2021
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Job no: 242844-AS
Work type: Onsite, Staff-Full Time
Department: WSB/MARKETING & STRATEGIC COMM
Location: Madison
Categories: Communications
Job Summary:
The Digital Communications Specialist will be a member of the Wisconsin School of Business' Marketing and Strategic Communications unit, a full-service, in-house marketing and communications team. The position is responsible for managing WSB's social media presence, connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation. The position is also responsible for media relations, reaching out to news media to pitch the School's stories on faculty research, programs, and educational innovation.
Principal Duties:
Monitors reach and effectiveness of communication campaigns, projects, and initiatives(15%)
-Regularly tracks and reports on social media and public relations performance. Uses insights to optimize performance going forward.
Plans editorial content according to established goals and objects(15%)
-Develops and maintains social media content calendar
-Develops and maintains public relations outreach calendar
Communicates with stakeholders to verify requests and identify editorial resources(10%)
-Supports digital communication requests/needs from internal and external partners
-Proactively engages stakeholders to pursue content ideas
Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns(50%)
-Independently manages WSB social media accounts, including Twitter, Facebook, LinkedIn, and Instagram
-Writes press releases, media advisories, and digital pitches to secure media coverage related to WSB programs, research, and initiatives
-Actively engages with key audience groups in digital environments, representing WSB with on-brand, professional communications
Provides project management and execution of communications programs, initiatives, and tactical plans(10%)
-Collaborates with members of the Marketing and Strategic Communications unit on multi-channel, cross-functional efforts
About the Job:
Communications Specialist (CM004)
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor's degree required in communications, journalism, public relations, marketing, or related field.
Qualifications:
Three or more years of communications work experience required.
Preferred Experience:
-Managing social media accounts for a brand, company, educational institution, or other professional entity
-Establishing and maintaining media relationships
-Using digital platforms (e.g., Meltwater, Cision, social media) to pitch and track stories to the media
-Independently identifying and executing on content or story ideas
-Analyzing communication metrics to optimize future performance
Additional Information:
Diversity and inclusion are primary values for the Wisconsin School of Business and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. Our school is committed to continuously increasing the cultural competence of its staff and faculty members through school-wide forums and professional development opportunities.
Department(s):
A121900-WISCONSIN SCH OF BUSINESS/MARKETING & STRATEGIC COMM
Work Type:
Full Time: 100%
This position requires work be performed in-person, onsite, at a designated campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $55,000 ANNUAL (12 months)
Depending on Qualifications
Instructions to Applicants:
Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position along with a comprehensive resume. When constructing the cover letter, please address your specific qualifications and experience in the following areas:
-Experience managing social media accounts for a brand, company, educational institution, or other professional entity.
-Experience with establishing and maintaining media relationships, and using digital platforms (e.g., Meltwater, Cision, social media) to pitch and track stories.
-Professional or life experience with diversity and inclusion
Our search committee will review all application materials after the posted deadline. We will notify selected applicants to participate further in the selection process directly. We will notify all applicants once the search is completed and we have selected a top candidate.
Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Contact:
Tianwei Miller
tianwei.miller@wisc.edu
608-263-2259
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
Official Title:
Communications Specialist(CM004)
Employment Class:
Academic Staff-Renewable
Job Number:
242844-AS
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .
Applications Open: Oct 8 2021 Central Daylight Time
Applications Close: Nov 9 2021 11:55 PM Central Standard Time
Work type: Onsite, Staff-Full Time
Department: WSB/MARKETING & STRATEGIC COMM
Location: Madison
Categories: Communications
Job Summary:
The Digital Communications Specialist will be a member of the Wisconsin School of Business' Marketing and Strategic Communications unit, a full-service, in-house marketing and communications team. The position is responsible for managing WSB's social media presence, connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation. The position is also responsible for media relations, reaching out to news media to pitch the School's stories on faculty research, programs, and educational innovation.
Principal Duties:
Monitors reach and effectiveness of communication campaigns, projects, and initiatives(15%)
-Regularly tracks and reports on social media and public relations performance. Uses insights to optimize performance going forward.
Plans editorial content according to established goals and objects(15%)
-Develops and maintains social media content calendar
-Develops and maintains public relations outreach calendar
Communicates with stakeholders to verify requests and identify editorial resources(10%)
-Supports digital communication requests/needs from internal and external partners
-Proactively engages stakeholders to pursue content ideas
Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns(50%)
-Independently manages WSB social media accounts, including Twitter, Facebook, LinkedIn, and Instagram
-Writes press releases, media advisories, and digital pitches to secure media coverage related to WSB programs, research, and initiatives
-Actively engages with key audience groups in digital environments, representing WSB with on-brand, professional communications
Provides project management and execution of communications programs, initiatives, and tactical plans(10%)
-Collaborates with members of the Marketing and Strategic Communications unit on multi-channel, cross-functional efforts
About the Job:
Communications Specialist (CM004)
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor's degree required in communications, journalism, public relations, marketing, or related field.
Qualifications:
Three or more years of communications work experience required.
Preferred Experience:
-Managing social media accounts for a brand, company, educational institution, or other professional entity
-Establishing and maintaining media relationships
-Using digital platforms (e.g., Meltwater, Cision, social media) to pitch and track stories to the media
-Independently identifying and executing on content or story ideas
-Analyzing communication metrics to optimize future performance
Additional Information:
Diversity and inclusion are primary values for the Wisconsin School of Business and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. Our school is committed to continuously increasing the cultural competence of its staff and faculty members through school-wide forums and professional development opportunities.
Department(s):
A121900-WISCONSIN SCH OF BUSINESS/MARKETING & STRATEGIC COMM
Work Type:
Full Time: 100%
This position requires work be performed in-person, onsite, at a designated campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $55,000 ANNUAL (12 months)
Depending on Qualifications
Instructions to Applicants:
Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position along with a comprehensive resume. When constructing the cover letter, please address your specific qualifications and experience in the following areas:
-Experience managing social media accounts for a brand, company, educational institution, or other professional entity.
-Experience with establishing and maintaining media relationships, and using digital platforms (e.g., Meltwater, Cision, social media) to pitch and track stories.
-Professional or life experience with diversity and inclusion
Our search committee will review all application materials after the posted deadline. We will notify selected applicants to participate further in the selection process directly. We will notify all applicants once the search is completed and we have selected a top candidate.
Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Contact:
Tianwei Miller
tianwei.miller@wisc.edu
608-263-2259
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
Official Title:
Communications Specialist(CM004)
Employment Class:
Academic Staff-Renewable
Job Number:
242844-AS
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .
Applications Open: Oct 8 2021 Central Daylight Time
Applications Close: Nov 9 2021 11:55 PM Central Standard Time
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