Director of Web and Social Media Strategy

Description

DIRECTOR OF WEB AND SOCIAL MEDIA STRATEGY
MERGED OPEN AND PROMOTIONAL RECRUITMENT
Santa Monica College District is excited to announce the recruitment for the position of Director of Web and Social Media Strategy. The Director of Web and Social Media Strategy is responsible for strategic planning, development, execution, and implementation of the College’s website and online publications, and for user training.

The ideal candidate will have professional and technical expertise with a proven ability to be able to establish and maintain effective working relationships within all levels of the organization. They will possess strong analytical and decision-making skills to drive, develop, and direct digital and social media strategies for student engagement, enrollment, and communications. This position is scheduled to work 12 months per year .

Why Work at SMC?
At SMC, you will work alongside a diverse group of individuals who leverage their combined talents and passions to accomplish something great. No matter what department you are in, or what job you have, your contributions will be critical to helping our students fulfill their dreams.

Some details about us:

• We are currently the number one transfer college to UCLA, USC, the University of California system, and Loyola Marymount University
• We are committed to sustainable practices and are accessible via environmentally friendly transportation options, including the Expo Line and Big Blue Bus.
• We are one of the select community colleges in California approved to award a Bachelor's degree. SMC currently awards a Bachelor's degree in Interaction Design.

Please visit www.smc.edu/about to learn more about us and why we are Proud to Be SMC!

Benefits
We value our employees as individuals, and recognize the value of work-life balance, the health of you and your family, and professional development. We offer a variety of benefits and perks to support new members of our team, including:

• 16 paid holidays*
• 24 paid vacation days*
• 12 paid illness days*
• Fully paid medical, dental, and vision-care coverage (including eligible dependents)
• Membership in the California Public Employee Retirement System (CALPERS)
• 5% increase in base pay for every 5 years worked with SMC, up to 35 years of service.
• Free access to the Employee Assistance Program (EASE).
• Free Big Blue Bus access and monthly incentives for eligible employees through the Sustainable Transportation Incentive Program

*Holidays, vacation, and illness days listed above assume a 12-month schedule. Vacation and illness days are prorated for other work schedules.

Salary Placement
New Employees: Generally, new employees start at the first step on the salary schedule. A new permanent classified employee may request a higher salary placement based on recruitment issues and/or additional training and experience which greatly exceeds the minimum requirements. Please note that salary placement above the third step requires additional approvals.

Current Employees: Upon promotion, the new salary for a current, permanent employee is based on Merit Rule 12.2.8. In accordance with this rule, employees are entitled to at least a one-step (5%) salary increase, and may be eligible for advanced step placement in accordance with established criteria.

About the Selection Process
The selection process will consist of a Training and Experience Evaluation (Pass/Fail) and a Qualifications Appraisal Interview (weighted 100%). The Training and Experience Evaluation will consist of a structured evaluation of experience and training, based on your responses to the supplemental questions included in your online application. This process is intended to assess your qualifications.

Candidates must be successful in the selection process to be placed on the eligibility list. The eligibility list created from this recruitment will be used to fill any vacancies that occur during the life of the eligibility list, including temporary and permanent positions.

Prior to completing your Training and Experience Evaluation-Scored Questionnaire, please review our Tips for Completing a Training & Experience Evaluation (Download PDF reader) to learn more about this process.

Santa Monica College reserves the right to modify the stated test parts and weights prior to the administration of any test.

Communication for this recruitment will be via e-mail. You must check your e-mail on a regular basis to be informed of your status for this recruitment.

The Santa Monica Community College District is committed to the principles of equal employment opportunity. All qualified applicants for employment, as well as District employees, shall have full and equal access to employment opportunities. No person shall be subjected to unlawful discrimination in any program or activity of the District. The District's Board Policy 3410 (Equal Employment Opportunity and Nondiscrimination in Employment) may be accessed at: https://www.smc.edu/administration/governance/board-of-trustees/documents/board-policy-manual/board-policies/chapter-3-general-institution/BP-3410-Nondiscrimination.pdf

Equity Statement
'Santa Monica College encourages candidates that are equity-minded to apply. SMC is a minority-serving, Hispanic-serving institution. We actively seek to attract candidates from minority groups that value equity, diversity, and inclusion. Equity, diversity, and inclusion are built into the culture at SMC, and are an essential component of the work that we do. SMC is committed to racial and socioeconomic diversity as it is a reflection of our student population, and we strive to hire candidates that share this commitment.'

Examples of Duties

Provides the strategic direction and vision for the College website, identifies resources and emerging technologies to maximize social media engagement.

Analyzes, develops, directs, plans, and supervises the College website, including design architecture, design creation, content management, and implementation; analyzes and tracks District’s usage metrics to recommend and implement improvement.

Drives, develops, and directs content distribution and social media strategies for student engagement, enrollment, and communications.

Designs, implements, and evaluates a user training process for the College website; provides outreach, online resources, and in-person training for users and content editors.

Coordinates resources, messaging, branding guidelines, and timing with the SMC Marketing Department.

Designs, coordinates, and implements the design and aesthetic direction of the College website and digital media strategies to ensure consistency, a uniform visual identity, ensures the web design complies with accessibility requirements.

Researches, recommends and initiates the selection of vendors and contracts related to the website and related products and services; supervises the execution of contracts.

Works with department users to identify website content, development strategies, and technologies suited to meet business needs; works with department users, information technology staff, and external partners to determine the feasibility and compliance of these strategies and technologies with SMC technology standards.

Selects, supervises, evaluates, and trains assigned staff.

Collects and prepares formal documentation of the design architecture of the web, including a formal archival process and storage system.

Establishes departmental policies and procedures to govern functions and deliverables and ensure the effectiveness of operations; Ensures delivered solutions are consistent with established policies and procedures.

Develops project budgets; performs resource planning and management to effectively achieve technology objectives.

Resolves operational and procedural problems consistent with organizational directives.

Performs other related duties as requested or assigned.

Examples of essential duties are descriptive and not restrictive in nature and are generally listed in descending order of importance.

Minimum Qualifications

Education Requirement:
Graduation from an accredited four-year college or university, preferably with a major in business administration, marketing, information technology, or a field closely related to the duties of the position. A master’s degree in a closely related field is desirable.

Experience Requirement:
Four (4) years of professional-level experience planning, designing, and implementing social media and web communication strategies, which includes two (2) years of supervisory experience.

Education/Experience Equivalency:
Experience and/or education of the same kind, level and amount as required in the minimum qualifications may be substituted on a year-for-year basis.

Licensure and/or Certification:
A valid driver’s license.