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Director of Enrollment Marketing & Communication

Employer
SMU
Location
Texas, United States
Salary
Salary Commensurate with experience
Date posted
Oct 7, 2021

Salary:

Salary commensurate with experience and qualifications.

 

Job Summary:

Southern Methodist University (SMU) is seeking a Director of Enrollment Marketing and Communications.  The Director provides leadership for the marketing and communication efforts for the Division of Enrollment Services, as well as the primary marketing support for Undergraduate Admission to realize the University's recruitment goals and initiatives.

 

Essential Functions

Create an annual marketing strategy and communication plan in collaboration with SMU University Marketing, Undergraduate Admission Marketing Committee, and Division of Enrollment Services leadership as appropriate. Use SMU and national marketing data to strategically engage various markets.  Ensure DES/Admission print, web, and digital presence reinforces key messages, reflects the SMU brand, and supports goals for student quality, diversity, and success.

 

Create effective publications, electronic mail, text, social media, web site and other communication methods, both print and electronic for DES and UG Admission.  Create original designs and write copy for undergraduate recruitment within all communication vehicles.  All work to be done within determined budgets and seeking the most cost effective measures.

 

Develop touch points and strategies for using social media and other e-communications for recruitment and engagement of current students to support DES and Admission objectives.  Implement project plan that includes design, list tracking, delivery, evaluation and analysis. Track communication and marketing by media type and constituency.

 

Integrate DES and communication messages through SLATE CRM.  Ensure that all communication projects are approved through the appropriate channels in order to meet production deadlines.  Strategies and tactics to achieve desired goals should be based upon data and analysis.

 

Hire, train, mentor, evaluate and supervise staff.

 

Serve as liaison to SMU University Marketing. Attend meetings/conferences. Attend all division and team meetings, as well as attend staff development activities; support admission programs as requested.

 

Education and Experience:

Bachelor’s degree is required.  Master’s degree is preferred.  Field of study in Marketing Communications is preferred.

 

A minimum of three years’ work experience is required.  Experience creating marketing communications is required.  

 

Experience in higher education or the not-for-profit sector (e.g., community organizations, the arts, or K-12 schools) is desirable.

 

Experience managing the marketing needs of a large, diverse entity with a myriad of audiences (prospective students, alumni) is preferred.  Development and implementation of both short and long-term strategic marketing plans is desirable.

 

Graphic design experience, including creation of initial concept and determining visual design is required.  Experience overseeing production process of marketing communication is preferred. 

 

Project management experience is required. 

 

Experience with Microsoft Word, Excel, Outlook and PowerPoint is required.  

 

Experience with design programs such as QuarkXpress, Illustrator, InDesign, Photoshop is a plus.  

Working knowledge of HTML and Liquid Markup is also desirable.  Detailed knowledge of working within SLATE/CRM is an asset.

 

One year of supervisory experience is required.

 

Knowledge, Skills and Abilities:

Candidate must have excellent verbal and written communication skills, as well as strong interpersonal skills to work effectively with a wide range of constituencies in a diverse community. 

 

Candidate must have excellent writing, editing and proofreading ability with a strong focus on detail and accuracy.

 

Candidate must possess excellent organizational skills, which include effective planning, project management and time management.  Must be able to prioritize and manage multiple tasks.

 

Candidate must demonstrate strategic thinking and problem-solving skills.  Must possess the ability to analyze data and identify trends.  Creative approaches to highly varied and complex problems may need to be developed.

 

Must be a self-starter with minimal supervision, able to work independently as well as collaboratively with others.

 

Candidate should have strong leadership skills with the ability to develop and lead staff.

 

Evening and weekend work may be required. 

 

Occasional travel may be required.

 

Physical/Environmental Demands:

This position must be able to:  

 

  • Sit for long periods of time
  • Handle objects (dexterity)
  • Bend
  • Reach above shoulders
  • Carry/lift 25 lbs.
  • Stand
  • Drive motorized equipment

 

To Apply: 

Please visit our website https://www.smu.edu/BusinessFinance/HR/WorkingatSMU

to access the online application.  See Working at SMU. Click on Staff Career Opportunities and apply to:

Director of Enrollment Marketing and Communication (DIV00000082)

 

Priority consideration may be given to submissions received by:  October 21, 2021

 

Deadline to apply:  November 05, 2021

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

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