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Marketing Automation Manager

Northeastern University
Massachusetts, United States
Salary Not specified
Posted date
Oct 6, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales
Employment Level
Employment Type
Full Time
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Marketing Automation Manager

About Northeastern:
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

About the Opportunity:
The Marketing Automation Manager is a technically savvy, detail-oriented, resourceful and analytical digital operations specialist. This critical role is responsible for helping to oversee the marketing automation platform (Marketo) infrastructure and will be instrumental in leveraging marketing automation to execute campaigns and capture data across the entire marketing and admissions cycle.

He/She will utilize their business analyst skills to analyze, identify, design and implement business process models, monitor and maintain the overall health of the database, the integration between CRM (Salesforce) and Marketing Automation systems, the business workflow/revenue model, API integrations, audience segmentation, targeting, lead scoring, user roles, and bulk imports of data.

| Mastery of Excel and experience with reporting and data analysis | Strong analytical and critical thinker who can identify gaps, research solutions, implement plans, and assess performance | Familiarity with SQL or other database languages, and HTML, CSS, or other design languages | Experience creating process diagrams with Visio or other flow diagramming programs | A confident and proactive self-starter with exceptional attention to process and detail and ability to effectively manage multiple concurrent projects, including requirements gathering, design and project planning/management, in a dynamic, high-pressure environment | Communicator with proven ability to distill complex ideas and data into easy-to-absorb information for a non-technical audience as well as understand business needs and translate them into technical requirements | Excellent team player with cross-functional collaboration skills who is adaptable to changing market and organizational needs | Bachelor's degree in a technical or quantitative discipline (computer science, information technology, engineering, statistics, etc.) or equivalent experience | 2-5 years of marketing automation platform experience (Marketo, Eloqua, Hubspot, Pardot), Marketo experience preferred | Marketo Certification or other equivalent marketing automation platform certification | Proficiency and experience with | Familiarity with current online marketing industry best practices and issues | Familiarity with agile development processes

Salary Grade:

Additional Information:
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see

To apply, visit

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