Working Warhawk II - Marketing Content Student Manager

Posting Details

Classification Title
Position Title Working Warhawk II - Marketing Content Student Manager Job Description Preferred Qualifications
Department College of Business Administration Number of Vacancies Job Open Date 10/04/2021 Job Close Date Special Instructions to Applicants
Duties and Responsibilities:

• Develop a deeper understanding of our industry, value proposition, key messages, target audiences, and influencers
• Manage content initiatives across all marketing channels including but not limited to email, social media (LinkedIn, Twitter, Facebook, Instagram) and website
• Develop and maintain robust and thoughtful content marketing and editorial calendars across all marketing channels
• Coordinate and manage segmented email campaigns (drip/automated/lead nurture)
• Coordinate and manage the development of thought leadership content (video and written)
• Collaborate with University Marketing to maintain standards such as style guides, taxonomies, and content curation plans, etc. as needed
• Coordinate and manage webinar and podcast programs as needed
• Coordinate and manage client surveys and feedback initiatives
• Partner with College of Business representatives to provide external/promotional communications and content development support as needed
• Routinely monitor analytics and provide regular reports, data analysis, and recommendations for optimizing results
• Monitor social comments across corporate channels and partner with Director of Marketing to respond and escalate when appropriate

Minimum Qualifications:

• Current graduate student in the College of Business
• Experience with processes of graphic design, WordPress development, videography, and editing

This posting requires a resume and cover letter to complete the application. Students can request resume and/or cover letter review assistance by sending .doc or .pdf documents to resumereview@aum.edu, or by bringing a printed copy of the document(s) to the AUM Career Development Center office at 323 Taylor Center . Quick Link https://www.jobs.aum.edu/postings/5060 Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents

1. Resume
2. Cover Letter

Optional Documents