Associate Director of Advancement
The Office of College Advancement, with counsel and support from
the Board of Trustees, the Alumni Council, Bates Fund Executive
Committee, and other key volunteers, develops a cohesive strategic
plan for alumni engagement, fundraising, and marketing — one which
is inclusive, thoughtful, innovative, and resourceful, and which
strengthens the bonds between constituents and the college. Engaged
alumni are essential to the continued health and financial
well-being of the college.
The associate director will support the college’s engagement and
fundraising priorities by consulting and collaborating with
Advancement colleagues, primarily the Assistant Vice President of
Alumni Engagement and the Director of Annual Giving, to develop
comprehensive and cohesive strategies for alumni communications,
while also ensuring seamless integration with other advancement
marketing efforts and communications.
The associate director will ensure that Alumni Engagement and
Annual Giving communications maintain overarching college brand
identity, reflect inclusion through language, and adhere to
strategy. This position acts as a project manager with keen
attention to detail regarding timelines, revision processes, and
adherence to deadlines for Advancement communications.
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- Collaborate with Alumni Engagement colleagues to create a
comprehensive and cohesive strategy for alumni communications;
consult with Annual Giving and other colleagues/teams within the
department to execute strong marking pieces.
- Consult with advancement team managers as they create and
produce email and direct mail communications, from draft through
distribution of final product, for alumni and parent audiences.
Types of media/projects include newsletters and letters (primarily
electronic), website content, award citations, donor profiles,
invitations, stewardship messages, targeted short-term online
giving campaigns and challenges, and ads.
- Ensure error-free content and successful completion of
marketing projects by coordinating data pulls, managing production
schedules and calendar, and tracking costs and expenditures.
- Manage scheduling, copywriting, editing, and layout for Alumni
Engagement communications. Design and edit content for inclusivity,
readability and UX.
- Managerial responsibilities for the Assistant Director of
Digital Engagement, providing guidance, direction, and development
of strategy for social media and virtual engagement.
- Web content creator and strategist (Wordpress).
- Help review outside vendors and products relating to social
media management, crowd-funding, giving pages, CRM, volunteer
engagement tools, and website platforms for a timely and robust
- Research trends and best practices relating to solicitation,
marketing, and social media.
- Analyze web traffic metrics and suggest solutions to boost web
presence; provide data insights for engagement and fundraising
- Other duties as assigned by the Assistant Vice President
- Takes responsibility for decisions, performance, and outcomes;
behaves in a responsible manner with a positive attitude; shows
self-awareness and openness to feedback.
- Generates, encourages, and implements innovative ways of
creating strategic value for the college and Advancement;
critically assesses the effectiveness of various communication
- Analyzes and prioritizes situations to identify and solve
problems; generates solutions to improve efficiency and quality;
involves others in solving problems and making decisions; factors
organizational goals into decisions; makes clear, transparent, and
- Flexibility and a sense of humor are both essential.
- Develop a thorough knowledge of Bates history, academic,
extracurricular and athletic programs, and its faculty, students
- Maintain a thorough understanding of the college’s priorities
and initiatives of the faculty and administration.
- Participate in departmental and professional training programs
to increase expertise in the profession when appropriate.
- Adhere to departmental standards, policies, and procedures with
respect to all aspects of their work.
- Ability and willingness to travel (by car, air, train, or bus)
and to work weekends and evenings as needed.
- Other duties as assigned or required.
● Bachelor’s degree required.
● Demonstrated success in the production of effective
communications and marketing is required.
● Understanding of database systems, business office software, web
tools, email marketing, and reporting software.
● Demonstrated track record of progressive achievement in
Advancement, communications, or marketing/sales.
● Possesses a substantial record of successful collaboration with
multiple constituencies, including colleagues and external
Skills and Knowledge
● Personal commitment to excellence and the mission of a top-tier
small liberal arts college.
● Demonstrated commitment to diversity and inclusivity and to
serving the needs of a culturally and educationally diverse and
inclusive community with diplomacy and tact.
● Adept marketing and communications skills, strong writing skills,
and an interest in collaboration as well as independent work.
● Ability to mentor junior professionals.
● Strong interpersonal skills with ability to develop and maintain
collegial relationships. Must be energetic, flexible, and
collaborative and have a positive attitude.
● Excellent analytical and problem solving skills; ability to
synthesize complex or diverse information.
● Impeccable strategic and organizational skills and ability to
coordinate resources and staff.
● Ability to both work independently and as a team player while
handling multiple priorities with minimal supervision.
● Keen attention to detail necessary for successful documentation,
planning and execution.
● Proficiency in basic data management systems and basic computer
applications (e.g., Word, Excel, PowerPoint).
● High ethical standards; ability to maintain confidentiality and
Bates College offers competitive salaries, excellent benefits
(health, dental, sick leave, 24 days of vacation, 2 personal days,
12 paid holidays, dependent care subsidy, free parking, access to
library and athletic facilities & more) and a supportive,
collegial environment in a drug- and smoke-free workplace.
Equal Employment Opportunity Statement:
Bates College is committed to the principle of equal opportunity
and providing an educational and work environment free from
discrimination. The college prohibits discrimination on the basis
of race, color, national or ethnic origin, religion, sex, sexual
orientation, gender identity or gender expression, age, disability,
genetic information or veteran status and other legally protected
statuses in the recruitment and admission of its students, in the
administration of its education policies and programs, or in the
recruitment of its faculty and staff. Bates College adheres to all
applicable state and federal equal opportunity laws and
regulations. All college faculty, staff, students, contractors,
visitors, and volunteers are responsible for understanding and
complying with the Non-Discrimination Policy.
Inquiries concerning the college’s policies, compliance with
applicable laws, statutes, and regulations (such as Title VII,
Title IX, and ADA/Section 504), and complaints may be directed to
Gwen Lexow, Title IX Officer, 207-786-6445 or via email at firstname.lastname@example.org
Bates is internationally recognized as a leading liberal arts
college, attracting 2,000 students from across the U.S. and around
Since 1855, Bates has been dedicated to educating the whole person
through creative and rigorous scholarship in a collaborative
residential community. Committed to opportunity and excellence,
Bates has always admitted students without regard to gender, race,
religion, or national origin.
Cultivating intellectual discovery and informed civic action, Bates
prepares leaders sustained by a love of learning and zeal for
responsible stewardship of the wider world. Bates engages the
forces — intellectual trends, demographic changes, and technology —
that are transforming higher education and the world into which our
Bates has highly competitive admissions, graduates over 90 percent
of its entering students, and more than half of its alumni earn
graduate degrees. Bates employs 200 faculty members and 550
The college is proud of deep roots in the Lewiston/Auburn
community, Maine’s second-largest urban area with a population of
approximately 65,000. Bates is located on a beautiful, 133-acre,
traditional New England campus in Lewiston, an emerging city with
an entrepreneurial climate, a lively arts scene, and a dynamic
business community. Bates is 35 miles north of Portland, 140 miles
north of Boston, and 350 miles north of New York City.
Sep 30 2021 Eastern Daylight Time