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Associate Director of Advancement Communications

Bates College
Maine, United States
Salary Not Specified
Posted date
Sep 30, 2021

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Position Type
Faculty Positions, Communications, Other Communications, Administrative, Business & Administrative Affairs, Development & Advancement, Public Relations & Marketing (Campus), Alumni Affairs, Editing & Publications Management
Employment Type
Full Time
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Title: Associate Director of Advancement Communications

Position Purpose:

The Office of College Advancement, with counsel and support from the Board of Trustees, the Alumni Council, Bates Fund Executive Committee, and other key volunteers, develops a cohesive strategic plan for alumni engagement, fundraising, and marketing — one which is inclusive, thoughtful, innovative, and resourceful, and which strengthens the bonds between constituents and the college. Engaged alumni are essential to the continued health and financial well-being of the college.

The associate director will support the college’s engagement and fundraising priorities by consulting and collaborating with Advancement colleagues, primarily the Assistant Vice President of Alumni Engagement and the Director of Annual Giving, to develop comprehensive and cohesive strategies for alumni communications, while also ensuring seamless integration with other advancement marketing efforts and communications.

The associate director will ensure that Alumni Engagement and Annual Giving communications maintain overarching college brand identity, reflect inclusion through language, and adhere to strategy. This position acts as a project manager with keen attention to detail regarding timelines, revision processes, and adherence to deadlines for Advancement communications.


Job Duties:
  • Collaborate with Alumni Engagement colleagues to create a comprehensive and cohesive strategy for alumni communications; consult with Annual Giving and other colleagues/teams within the department to execute strong marking pieces.
  • Consult with advancement team managers as they create and produce email and direct mail communications, from draft through distribution of final product, for alumni and parent audiences. Types of media/projects include newsletters and letters (primarily electronic), website content, award citations, donor profiles, invitations, stewardship messages, targeted short-term online giving campaigns and challenges, and ads.
  • Ensure error-free content and successful completion of marketing projects by coordinating data pulls, managing production schedules and calendar, and tracking costs and expenditures.
  • Manage scheduling, copywriting, editing, and layout for Alumni Engagement communications. Design and edit content for inclusivity, readability and UX.
  • Managerial responsibilities for the Assistant Director of Digital Engagement, providing guidance, direction, and development of strategy for social media and virtual engagement.
  • Web content creator and strategist (Wordpress).
  • Help review outside vendors and products relating to social media management, crowd-funding, giving pages, CRM, volunteer engagement tools, and website platforms for a timely and robust online presence/experience.
  • Research trends and best practices relating to solicitation, marketing, and social media.
  • Analyze web traffic metrics and suggest solutions to boost web presence; provide data insights for engagement and fundraising communications.
  • Other duties as assigned by the Assistant Vice President
Other Skills/Requirements
  • Takes responsibility for decisions, performance, and outcomes; behaves in a responsible manner with a positive attitude; shows self-awareness and openness to feedback.
  • Generates, encourages, and implements innovative ways of creating strategic value for the college and Advancement; critically assesses the effectiveness of various communication initiatives.
  • Analyzes and prioritizes situations to identify and solve problems; generates solutions to improve efficiency and quality; involves others in solving problems and making decisions; factors organizational goals into decisions; makes clear, transparent, and timely decisions.
  • Flexibility and a sense of humor are both essential.
  • Develop a thorough knowledge of Bates history, academic, extracurricular and athletic programs, and its faculty, students and administration.
  • Maintain a thorough understanding of the college’s priorities and initiatives of the faculty and administration.
  • Participate in departmental and professional training programs to increase expertise in the profession when appropriate.
  • Adhere to departmental standards, policies, and procedures with respect to all aspects of their work.
  • Ability and willingness to travel (by car, air, train, or bus) and to work weekends and evenings as needed.
  • Other duties as assigned or required.

Minimum Qualifications:


● Bachelor’s degree required.


● Demonstrated success in the production of effective communications and marketing is required.
● Understanding of database systems, business office software, web tools, email marketing, and reporting software.
● Demonstrated track record of progressive achievement in Advancement, communications, or marketing/sales.
● Possesses a substantial record of successful collaboration with multiple constituencies, including colleagues and external constituents.

Skills and Knowledge

● Personal commitment to excellence and the mission of a top-tier small liberal arts college.
● Demonstrated commitment to diversity and inclusivity and to serving the needs of a culturally and educationally diverse and inclusive community with diplomacy and tact.
● Adept marketing and communications skills, strong writing skills, and an interest in collaboration as well as independent work.
● Ability to mentor junior professionals.
● Strong interpersonal skills with ability to develop and maintain collegial relationships. Must be energetic, flexible, and collaborative and have a positive attitude.
● Excellent analytical and problem solving skills; ability to synthesize complex or diverse information.
● Impeccable strategic and organizational skills and ability to coordinate resources and staff.
● Ability to both work independently and as a team player while handling multiple priorities with minimal supervision.
● Keen attention to detail necessary for successful documentation, planning and execution.
● Proficiency in basic data management systems and basic computer applications (e.g., Word, Excel, PowerPoint).
● High ethical standards; ability to maintain confidentiality and discretion.

Preferred Qualifications:


Bates College offers competitive salaries, excellent benefits (health, dental, sick leave, 24 days of vacation, 2 personal days, 12 paid holidays, dependent care subsidy, free parking, access to library and athletic facilities & more) and a supportive, collegial environment in a drug- and smoke-free workplace.

Equal Employment Opportunity Statement:

Bates College is committed to the principle of equal opportunity and providing an educational and work environment free from discrimination. The college prohibits discrimination on the basis of race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or gender expression, age, disability, genetic information or veteran status and other legally protected statuses in the recruitment and admission of its students, in the administration of its education policies and programs, or in the recruitment of its faculty and staff. Bates College adheres to all applicable state and federal equal opportunity laws and regulations. All college faculty, staff, students, contractors, visitors, and volunteers are responsible for understanding and complying with the Non-Discrimination Policy.

Inquiries concerning the college’s policies, compliance with applicable laws, statutes, and regulations (such as Title VII, Title IX, and ADA/Section 504), and complaints may be directed to Gwen Lexow, Title IX Officer, 207-786-6445 or via email at .

About Bates:

Bates is internationally recognized as a leading liberal arts college, attracting 2,000 students from across the U.S. and around the world.

Since 1855, Bates has been dedicated to educating the whole person through creative and rigorous scholarship in a collaborative residential community. Committed to opportunity and excellence, Bates has always admitted students without regard to gender, race, religion, or national origin.

Cultivating intellectual discovery and informed civic action, Bates prepares leaders sustained by a love of learning and zeal for responsible stewardship of the wider world. Bates engages the forces — intellectual trends, demographic changes, and technology — that are transforming higher education and the world into which our students graduate.

Bates has highly competitive admissions, graduates over 90 percent of its entering students, and more than half of its alumni earn graduate degrees. Bates employs 200 faculty members and 550 staff.

The college is proud of deep roots in the Lewiston/Auburn community, Maine’s second-largest urban area with a population of approximately 65,000. Bates is located on a beautiful, 133-acre, traditional New England campus in Lewiston, an emerging city with an entrepreneurial climate, a lively arts scene, and a dynamic business community. Bates is 35 miles north of Portland, 140 miles north of Boston, and 350 miles north of New York City.

Advertised: Sep 30 2021 Eastern Daylight Time
Applications close:

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