Marketing Manager

Employer
Syracuse University
Location
New York, United States
Salary
Salary Not Specified
Posted date
Sep 28, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Administrative, Business & Administrative Affairs, Auxiliary Services, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
Posting Details



Job # 037541 Department Code 31104-1090 Department Business Operations - Auxiliary Services Job Title Marketing Manager Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours
Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
Create, deliver, edit, and execute comprehensive marketing plans for all Auxiliary Services departments, including Food Services; Housing, Meal Plan and ID Card Services; the Campus Store; Minnowbrook Conference Center; Drumlins Country Club; Sheraton Hotel and Conference Center; Parking and Transportation Services; Trademark Licensing; and Business Operations. Manage all aspects of Auxiliary Services marketing in conjunction with the Business, Finance and Administrative Services ( BFAS ) communications director and the central University Marketing and Communications units, including approval of marketing concepts proposed by departments.
Lead Auxiliary Services marketing and communications efforts in conjunction with other marketing coordinators in the Auxiliary Services unit.
Responsible for developing and supervising the execution of strategic social media and digital media outreach including managing marketing campaigns and integrating interactive media into the overall business strategy to support Auxiliary Services’ revenue goals. Qualifications
Bachelor’s degree in journalism, communication, marketing or related field, and a minimum of five years of experience in a university, non-profit, or corporate marketing setting is preferred. Job Specific Qualifications
Excellent communication skills, strong organizational and leadership skills. Strong writer and content creator. Proven marketing experience, including the creation and implementation of marketing plans with prior success. Proficiency with the Adobe design suite and content management systems preferred. Excellent eye for design and creativity and the ability to deliver constructive feedback on projects to divisional marketing contacts. Responsibilities
  • Create, deliver, edit, and execute comprehensive marketing plans for all Auxiliary Services departments, including Food Services; Housing, Meal Plan and ID Card Services; the Campus Store; Minnowbrook Conference Center; Drumlins Country Club; Sheraton Hotel and Conference Center; Parking and Transportation Services; Trademark Licensing; and Business Operations. Manage all aspects of Auxiliary Services marketing in conjunction with the Business, Finance and Administrative Services ( BFAS ) communications director and the central University Marketing and Communications units, including approval of marketing concepts proposed by departments.
  • Lead Auxiliary Services marketing and communications efforts in conjunction with other marketing coordinators in the Auxiliary Services unit.
  • Write, edit, and review correspondence, press releases, website content, executive bios, internal newsletter content, and social media content to various University constituents including students, faculty, staff, and visitors.
  • Work within University brand guidelines to design and review needed marketing collateral, inclusive of signage, brochures, forms, postcards, giveaways, etc.
  • Review and approve proposed communications submitted by department heads. Develop fresh story ideas. Improve communication efficiencies within Auxiliary Services.
  • Collaborate with University News Services to respond to internal and external news outlets.
  • Research and develop marketing and branding goals for all Auxiliary Services departments. Work with department leaders to facilitate marketing needs.
  • Plan concepts and generate materials for industry contests, to gain notoriety for Auxiliary Services and the University.
  • Ensure the content is supportive of and consistent with Auxiliary Services key messages and the University’s brand guidelines.
  • Responsible for developing and supervising the execution of strategic social media and digital media outreach including managing marketing campaigns and integrating interactive media into the overall business strategy.
  • Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, reporting relevant online data and maintain posting schedules.
  • Other position related duties as assigned.
Physical Requirements
Not Applicable Tools/Equipment
Not Applicable Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu. About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link https://www.sujobopps.com/postings/89018 Job Posting Date 09/28/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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