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Assistant Professor: Hospitality, Recreation, and Tourism Management - Experiential Marketing

San Diego State University
California, United States
Salary Commensurate with experience
Posted date
Sep 29, 2021

View more

Position Type
Faculty Positions, Professional Fields, Other Professional Fields, Social & Behavioral Sciences, Recreation & Leisure Studies
Employment Level
Tenured/Tenured Track
Employment Type
Full Time
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San Diego State University (SDSU)

SDSU is an established and acknowledged leader in the twenty-three-campus California State University system. With more than 7,700 faculty and staff and 35,000 students, it is one of the largest universities in the western United States. The University offers 97 bachelor degrees, 84 master degrees, and 23 joint doctorates. SDSU is located less than 25 miles from the United

States/Mexico border and places an increasing emphasis on international research and preparing students for a global future. It is classified by the Carnegie Foundation as a doctoral-granting institution with high research activity and receives over $144.4

million in external research grants and awards annually. The student body is among the most diverse in the United States and the university is known for cultivating a welcoming environment with a strong commitment to diversity, equity and inclusive excellence whether such diversity is presented through cultural, racial, sexual identity or veteran status. As such, SDSU has

received national recognition ranging from the Higher Education Excellence in Diversity Award (HEED), being one of the nation’s best universities for women by Professional Women’s Magazine, ranked among the Best Colleges for Veterans by the Military Times, and as a top LGBT Friendly campus according to SDSU also recently revied a Federal designation as an AANAPISI (Asian American, Southeast Asian American, Desi American, Native Hawaiian or Pacific Islander)- Eligible Institution.

SDSU website:


College of Professional Studies and Fine Arts (PSFA)

The College of Professional Studies and Fine Arts comprises seven professional schools and three departments committed to the pursuit of excellence in academic and artistic endeavors. With over 5,000 majors and approximately 300 faculty, PSFA is recognized for its excellent academic programs that prepare students for professional careers in a wide spectrum of artistic,

cultural, educational, social and technical fields. The College views its connection to the local and global community as a “laboratory for learning” and educational opportunities that prepare the student to engage in the worldwide community through creativity, involvement, leadership and innovation are a hallmark of the PSFA experience. The College actively seeks

applications from candidates whose professional interests align with SDSU and PSFA’s strategic goals, who will sustain excellence in their research, promote student success, and continue to advance our commitment to diversity.

PSFA website: 


L. Robert Payne School of Hospitality & Tourism Management (The Payne School)

The L. Robert Payne School of Hospitality and Tourism Management in the College of Professional Studies and Fine Arts is an academic unit encompassing four degree programs: undergraduate degrees in Hospitality and Tourism Management (HTM) and in Recreation and Tourism Management (RTM), and master degrees in Hospitality and Tourism Management and Meeting and Event Management. Between the two undergraduate programs there are seven emphases. HTM has Hotel Management, Meeting and Event Management, Restaurant Management, and Tribal Gaming. RTM has Outdoor Resources, Recreation Systems, and Sustainable Tourism. The Payne School also hosts a minor in Recreation and Tourism Management. The combined enrollment in these programs is approximately 400 matriculated students. The School has 20 faculty and 8 staff. 

The Payne School is one of just two named schools at SDSU and has established itself as a true innovator and pioneer in global hospitality service leadership, recreation administration, and sustainable tourism education. The Payne School emphasizes excellence in research, teaching, and service. On the research front, The Payne School is home to the Center for Surf Research, Sycuan Institute on Tribal Gaming, Institute for Leisure and Tourism Management, and Center for Hospitality Tourism Research. On the teaching front, The Payne School hosts the China Hospitality Education Initiative, Brinker Executive in Residence, Conrad N. Hilton Distinguished Lecturer Series, Brown Family Executive in Residence, Bartell Family Visiting

Lectureship, The J. Willard and Alice S. Marriott Student Center for Professional Development, The Hilton Mentorship Center, and Institute for Meetings and Events. Reflecting The Payne School’s relevance, rigor, and compelling results significant financial support is received through philanthropy.

The Payne School website: 


Position Description:

The L. Robert Payne School of Hospitality and Tourism Management is seeking a faculty member at the rank of Assistant Professor for a Fall 2022 appointment. The position requires a passionate teacher-scholar that will design and teach classes in hospitality, recreation, and tourism experience marketing at the undergraduate level. While the research agenda is open, candidates with expertise in design thinking, experiential marketing, human centric data analysis, marketing research using quantitative methods are required.

Furthermore, we are seeking applicants with demonstrated experience in and/or commitment to teaching and working effectively with individuals from diverse backgrounds and members of underrepresented groups. Candidates must satisfy two or more of the eight Building on Inclusive Excellence (BIE) criteria. Candidates that meet BIE criteria: (a) are committed to engaging in service with underrepresented populations within the discipline, (b) have demonstrated knowledge of barriers for underrepresented students and faculty within the discipline, (c) have experience or have demonstrated commitment to teaching and mentoring underrepresented students, (d) have experience or have demonstrated commitment to integrating understanding of underrepresented populations and communities into research, (e) have experience in or have demonstrated commitment to extending knowledge of opportunities and challenges in achieving artistic/scholarly success to members of an underrepresented group, (f) have experience in or have demonstrated commitment to research that engages underrepresented communities, (g) have expertise or demonstrated commitment to developing expertise in cross-cultural communication and collaboration, and/or (h) have research interests that contribute to diversity and equal opportunity in higher education. Please indicate in a separate diversity statement how you meet at least two (2) of these criteria

Ideal candidates must embrace a leadership development mindset, are energized by engaging students in integrative learning and high-impact experiences, demonstrate enthusiasm for a research agenda aligned with the experience economy context, and a genuine desire to get involved on and off-campus.

We expect the newly appointed faculty to design and teach new undergraduate classes in experience marketing that include novel and meaningful learning activities, inside and outside the classroom. Preference will be given to those who can demonstrate an ability to create these innovative, high impact, experiential learning activities, and contribute above and beyond the classroom. Initial teaching assignments will be in the existing core undergraduate classes such as HTM 201/RTM101 Introduction to Hospitality, Recreation, Tourism Management and RTM 290 Quantitative and Qualitative Literacy in Tourism, and HTM 219 Hospitality, Recreation, and Tourism Professions. These core courses involve increasingly complex experiential learning projects, aligned with program level learning outcomes. 

The position will also have responsibility for consistent productivity in scholarly research, and high quality peer-reviewed publications are required for promotion. The pursuit of personal passions is embedded in our School culture, and the faculty, staff, and students build strong community and industry partnerships. This position is well suited for a faculty member with genuine interest in mentoring students, and engaging with community and industry partners as part of the university service requirement. Practical professional experience is highly desired in an area of meeting and event, recreation, leisure, and tourism programming and marketing. 

SDSU is a large, diverse, urban university and Hispanic-Serving Institution with a commitment to diversity, equity, and inclusive excellence. Our campus community is diverse in many ways, including race, religion, color, sex, age, disability, marital status, sexual orientation, gender identity and expression, national origin, pregnancy, medical condition, and covered veteran status. We strive to build and sustain a welcoming environment for all. SDSU is seeking applicants with demonstrated experience in and/or commitment to teaching and working effectively with individuals from diverse backgrounds and members of underrepresented groups.



Earned doctoral degree in hospitality management, recreation management, tourism management, business administration: marketing, or relevant fields. Candidates should have demonstrated evidence of research publications and current or potential teaching capability in high impact student experiences. Candidates who are able to illustrate an ability and drive toward student mentoring and leader development, particularly with underrepresented communities, are strongly desired.



Please apply via Interfolio at

Application documents include:

  • Application Cover Letter (2 pages)
  • Curriculum Vitae
  • Diversity Statement (1 page)
  • 2 Letters of Recommendation

As part of its commitment to a safe and equitable “One SDSU” community, SDSU requires that individuals seeking faculty employment provide at the time of application authorization to conduct background checks if they become a finalist for the position; applications without this authorization will be considered incomplete and not considered. A background check (including a criminal records check) must be completed before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position. The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083as a condition of employment. SDSU is a Title IX, equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.

Questions about this position should be addressed to:

Dr. Mark Testa

Recruitment Committee Chair






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