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Associate Director of Admission for Communications

Employer
Emerson College
Location
Massachusetts, United States
Salary
Salary Not specified
Posted date
Sep 28, 2021

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Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Administrative
Salary Band
Not specified
Employment Type
Full Time
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Associate Director of Admission for Communications & Marketing
Target Hire Date
10/25/2021 - 28 days to go
Join our community and experience Emerson College!

Position Description:

The Associate Director for Marketing & Communications is responsible for developing the strategy that drives the enrollment and branding goals for Undergraduate Admission at Emerson College, in collaboration with the Sr. Assistant Director of Admission/Communication Coordinator. This person leads the development, tracking and measurement of integrated marketing activities to gauge the current performance of marketing initiatives and inform future planning within admissions. Strategies must drive and support the department by increasing market awareness and contributing to the overall success of enrollment. The Marketing Manager collaborates closely with the Sr. Assistant Director of Admission/Communication Coordinator, Office of Institutional Marketing, Enrollment Data & Technology, and faculty to meet goals for assigned projects.



Responsibilities:



Marketing Management
  • Assess needs and edits all marketing materials annually
  • Develop new marketing materials in accordance with established marketing plan
  • Collaborate with the Office of Marketing to ensure on-time delivery of needed materials throughout the year.
  • Oversee digital marketing budget and spending allocations by channel and analyze campaign effectiveness



Social Media Assistance:
  • Edit and approve all social media content published by Sr. Assistant Director/Communication Coordinator.
  • Work with Sr. Assistant Director/Communication Coordinator to ensure an accurate social media calendar is maintained.
  • Maintain up-to-date analytics for all social media platforms and any advertising initiatives.



Content Management:
  • Collect, gather, aggregate and/or analyze materials submitted by units and present the content in creative manners for various channels of communication.
  • Oversee content through idea, creation, and implementation stage.
  • Creates and delivers electronic graphics, still images, and animations.



Website Management:
  • Coordinate the planning and implementation of website revisions and updates.
  • Audit website quarterly for accuracy of content for Undergraduate Admission.
  • Design and manage dedicated landing pages connected to digital marketing campaigns in conjunction with Office of Institutional Marketing

Communication Strategy:
  • Develops and implements communications plan and strategy, in coordination with the Sr. Assistant Director/Communication Coordinator.
  • Writes, edits and communicates across various medians.
  • Uses AP and APA style appropriately to create content.



Miscellaneous:
  • Performs other administrative and support duties as required in support of the mission and communication strategy of the department.


Position Qualifications:



Minimum Qualifications:
  • Bachelor's degree or equivalent experience in marketing, communications, or business with minimum of 7 years of experience in marketing required.
  • Direct marketing experience, including experience with developing marketing plans for enrollment marketing in an agency or marketing-related field is preferred.
  • Previous higher education or educational marketing experience preferred.
  • Demonstrated success in the development and implementation of marketing strategies.
  • Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Strong project management skills and ability to manage stakeholder expectations.
  • Strong written and verbal communication skills.
  • Ability to think and act both analytically and strategically.
  • Must have strong writing skills and proven ability to edit and proofread documents.



Preferred Qualifications:
  • Experience working with a marketing automation tool (ie. Marketo, Eloqua, Salesforce, etc) and customer relationship management system (ie. Slate Technolutions, PeopleSoft, etc).
  • Experience with content management systems such as Wordpress and Sitecore.
  • Experience managing social media platforms and social media marketing tools such as Facebook, LinkedIn and Hootsuite
  • Experience utilizing video editing software such as Adobe Premier or Adobe Rush
  • Experience with Adobe InDesign, Adobe Spark, and/or Canvas.


Grade of Position: A17E

Scheduled Weekly Hours: 36.25

Hiring Range: $73,550.00 - $77,100.00


To apply, please visit: https://emerson.wd5.myworkdayjobs.com/en-US/Emerson_College_Staff/job/Boston-Campus/Associate-Director-of-Admission-for-Communications---Marketing_JR003162

About Us
Emerson College is the nation’s only four-year institution dedicated exclusively to majors in communication and the arts in a liberal arts context. Its main campus is located in the center of the dynamic multicultural city of Boston, in close proximity to major publishing houses, arts institutions, and research centers. The college also has campuses in Los Angeles and the Netherlands. Emerson College enrolls over 4,300 graduate and undergraduate students from more than 70 countries and all 50 states.

Diversity Statement
Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society. Emerson College does not discriminate on the basis of sex/gender in its educational programs or activities. Emerson has designated the Associate Vice President, Title IX, and Clery Coordinator to respond to inquiries regarding the College Sexual Misconduct Policy. The Title IX Coordinator may be reached at 8 Park Plaza, Transportation Bldg, Room 230 Boston, MA 02116; Telephone: 617-824-8999; email: titleix@emerson.edu

Annual Clery Report
In accordance with the federal Clery and Campus SaVE Acts, Emerson College commits to providing all current and prospective students and employees with access to the annual campus security reports for each of our campuses. This report may be accessed from the Emerson College Police Department website.

Grade Ranges
Information on Emerson College staff grade range

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