Communication & Technology Manager

Auburn University at Montgomery
Alabama, United States
Salary Not Specified
Posted date
Sep 30, 2020

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Admissions, Enrollment, Retention & Registrar
Employment Type
Full Time

Position Information

Vacancy Number: S-00785 Position Title: Communication & Technology Manager Classification Title: Program/Project Manager Department: Admissions and Recruiting Employment Type: Full-Time Duties and Responsibilities:
The Office of Admissions at Auburn University at Montgomery is seeking a Communication and Technology Manager to develop communication plans that coincide with university enrollment goals and objectives.
  • Manage/maintain the prospective student database.
  • Create and manage complex enrollment communication streams that deliver content to prospective students through multiple channels and mediums.
  • Implement and manage all CRM communications and digital content related to campaigns.
  • Collaborate with University Marketing to manage and deploy strategies for enrollment email campaigns and SMS campaigns designed to increase inquiry and application conversion.
  • Work with University Communications to create a social media strategy for Admissions that develops interest and awareness.
  • Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the use of social media in Admissions.
  • Manage admissions mailings to ensure consistency and deadlines within communication plan.
  • Work with University Marketing to coordinate marketing strategies.
  • Coordinate, schedule and assemble materials for communications.
  • Meet with prospective students and/or parents.
  • Apply recruiting/counseling theories concepts, and principles to attract qualified students.
  • Work with high school and college counselors to create a positive image of AUM .
  • Work with admissions team to develop new marketing ideas.
  • Implement/manage/maintain a social media presence between the Office of Admissions and potential students and their families.
Knowledge, Skills, and Abilities:
Knowledge of acceptable basic management practices
Knowledge of applicable University practices and procedures
Knowledge of student recruitment techniques
Knowledge of marketing principles
Exceptional oral and written communication skills
Interpersonal skills
Problem analysis skills
Ability to develop and implement short and long-term strategies for achieving specific objectives
Ability to quickly establish rapport with others
Ability to develop and maintain relationship with others
Ability to communicate with individuals at various levels of understanding, education, and socioeconomic status
Ability to establish performance standards, monitor performance, confront inappropriate behavior, and evaluate employee performance
Ability to conduct research to identify trends in student recruitment and matriculation
Ability to speak in public, lead small group meetings, and make presentations
Ability to work on multiple projects at one time and respond to multiple competing demands
Ability to use a computer and relevant software applications
Ability to manage project activities and the work of others
Ability to coordinate the work of others
Ability to supervise
Strong ability to use Microsoft Office and other technology platforms
Strong ability to use/manage social media sites to recruit/inform prospective students and parents about AUM Minimum Qualifications:
A Bachelor’s Degree in a related area, and (4) years of related work experience in marketing automation and/or email campaign communication systems, processes, work flow, databases, etc. or in enrollment marketing. Job Open Date: 09/25/0021 This posting will remain open until closed: Yes Job Close Date: Salary Band: 106 Special Instructions to Applicants:
*Position Updated*
Auburn University at Montgomery reserves the right once interviewing has begun to stop accepting applications. About the University/College
Located in Alabama’s vibrant state capital, Auburn University at Montgomery is a fast-growing university on the rise. Don’t just take our word for it: The Princeton Review rates us as one of the best colleges in the Southeast, while U.S. News & World Report recently ranked us No. 22 among regional universities in the South for the quality of undergraduate teaching and 38th among all public institutions in the region.

Auburn University at Montgomery is an equal opportunity employer committed to excellence through diversity; therefore, we encourage applications from historically underrepresented groups, veterans, and individuals with disabilities. Quick Link Position Profile Link Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
  3. Professional Reference Sheet
Optional Documents Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a Bachelor's Degree?
    • Yes
    • No
  2. * Do you have four (4) years of related work experience?
    • Yes
    • No
  3. * Describe your experience in marketing that demonstrates a proven or progressive record of creating and implementing a comprehensive marketing, communications, and public relations program. Please identify the organization, your role, and any particular accomplishments you'd like to share.

    (Open Ended Question)

  4. * As noted by your performance review, please list and describe the three most important responsibilities you have been given in your current or most recent job.

    (Open Ended Question)

  5. * What do you see as the best practices and emerging trends for marketing to prospective students and their support systems? Please explain at least two marketing strategies or trends and how you would implement them at AUM.

    (Open Ended Question)

  6. * Please list the type of customer relations management software and describe your experience working with the software? Please include specific experience related to management of customer records, marketing automation, and data/analytics reporting.

    (Open Ended Question)

  7. * How would you integrate social media avenues into a comprehensive recruitment plan?

    (Open Ended Question)

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