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EXTERNAL RELATIONS COORDINATOR/PUBLICIST (Public Affairs/Communications Specialist III)

Employer
California State University - Chico
Location
California, United States
Salary
Salary Not Specified
Posted date
Sep 23, 2021

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Position Type
Faculty Positions, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Alumni Affairs
Employment Type
Full Time
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Recruitment Details

Recruitment Number VA1495 Posting Period
09/22/21 – 10/06/21 On Campus Only Promotional Opportunity No Working Title EXTERNAL RELATIONS COORDINATOR/PUBLICIST (Public Affairs/Communications Specialist III) Class Title PUBLIC AFFAIRS/COMMUNICATION SPECIALIST -12 MONTH Level/Range/Grade 3 Salary Range (From $ to $) $4,104 - $7,425 per month / $49,248 - $89,100 annually (New employees should anticipate being hired at the beginning of the salary range) Department College of Business Number of Positions 1 FLSA Code Exempt Status Regular: Permanent (after one-year probationary period) Full-time/part-time (if part-time, indicate time base) Full-time Pay Plan 12/12 CBU/MOU R09 - CSUEU Technical & Support Services Quick Link https://jobs.csuchico.edu/postings/6748
Hours Per Day 8 hours during the school year / 10 hours during the summer Days Per Week 5 days during the school year / 4 days during the summer Shift Day
Primary Duties
Working independently, under general direction of the Dean of the College of Business ( COB ), this position is responsible for leading, planning and executing a comprehensive and effective external relations program that supports and enhances long-term objectives and increases the visibility of the College of Business ( COB ). These responsibilities include public relations, marketing communications, community outreach, digital marketing and event activities, including fundraising and friend-raising events. Responsibilities include professionally and strategically working with COB staff, faculty, students, stakeholders, volunteers, and sponsors to coordinate events, scholarships, and publications. Incumbent is responsible for approximately 12-15 large-scale COB events, with broad visible impact, duties include initiation, execution, implementation, logistics, marketing, evaluation, budget tracking, etc. The scope of duties are varied and multifaceted and requires off-campus travel and evening/weekend hours to attend meetings and/or coordinate events.

For a full description of job duties, please visit: https://csuchico.box.com/v/VA1495-Position-Description

MANDATORY VACCINATIONS :
Effective September 30, 2021, the CSU will require faculty, staff, and students who are accessing campus facilities to be immunized against COVID -19 or have received a medical or religious exemption. Selected candidates should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ . Questions can be sent to: humanresources@csuchico.edu (staff and management positions) or academicpersonnel@csuchico.edu (faculty positions). Knowledge, Skills and Abilities
KNOWLEDGE :
Incumbent must possess:
Expert knowledge of:
  • University communication objectives.




Comprehensive, in-depth knowledge of:
  • Communication, public affairs, media and/or marketing theories and concepts.
  • Marketing and research techniques and methods.
  • Media vehicles.


Thorough knowledge of:
  • Applicable copyright and other laws pertaining to publications and news media.
  • Media outlets and planning media publicity campaigns and events.
  • Web communication techniques, vehicles and formats, such as requirements for web accessibility and search engine optimization.


Working knowledge of:
  • Appropriate use of statistical techniques.
  • Standard theories, practices, principles and techniques related to communications in the public affairs, media, and marketing areas.
  • Interview techniques and the ability to define and deliver media messages.
  • Applicable software packages and web production techniques and processes.
  • Protocols and institutional etiquette related to public and media relations.


SKILLS :
Incumbent must possess:
  • Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
  • Expert story development and journalistic writing as well as advanced editorial, content proofing, and design skills.
  • Demonstrated organizational skills.
  • Expert writing and editorial skills.


ABILITIES :
Incumbent must have the ability to:
  • Develop and execute communication strategies and plans to promote and position the university.
  • Translate university communication objectives into effective web communication and media campaigns.
  • Understand issues from a broad, strategic perspective and exercise good judgment and discretion in developing strategic plans and interpreting policies.
  • Effectively plan and manage projects and resources necessary for web production, such as budgets and staff.
  • Market story concepts to university officials and media outlets.
  • Use market research to enhance the impact of communication strategies and campaigns.
  • Apply standard theories, practices, principles and techniques related to communications in the public affairs, media, and marketing areas.
  • Effectively use media outlets, plan media coverage, publicity campaigns for the university and events.
  • Build and manage sophisticated media contacts.
  • Keep abreast of campus events and provide subject matter expertise in relation to current events.
  • Identify and capitalize on media opportunities that promote the university and increase positive media coverage.
  • Effectively use web technology, media strategies and techniques to achieve communication goals.
  • Analyze and select pertinent facts and integrate them into communication vehicles.
  • Apply market research to identify communication needs and target audiences.
  • Effectively lead creative and technical staff.
  • Appropriately handle sensitive and confidential information.
  • Use and maintain currency with applicable computer software packages and systems.
  • Respond to technical problems and issues in a fast paced environment.
  • Operate standard office equipment, use a broad range of technology systems and packages (i.e., Microsoft Word, Excel, Outlook), apply expertise to new situations and quickly learn and use new office support technology.
  • Perform assigned duties.


Required Education and/or Experience
The qualifications for this position are normally obtained through a college degree, which includes relevant coursework in the field,
AND
Four years of related professional or technical experience such as organizational communications, media, marketing, or public relations. Additional Requirements for this Position
N/A Recruitment Preferences
Preference may be given to applicants with the following as they may be considered specialized skills:
  • Bachelor’s degree in from an accredited institution in writing, communications, multimedia or related field
  • Event coordination experience.
  • Recruiting and marketing experience.
  • Experience with budget reporting and database maintenance.
  • Public speaking/presentation experience.
  • Experience in using Google applications.
  • Experience with web design software, such as Cascade, or other Web Content Management System and social media technology such as Twitter, LinkedIn, etc.




Special Requirements
  • California State University, Chico, in accordance with CSU policy, requires that the successful candidate complete a background check (including a criminal records check, sexual offender registry check, and/or fingerprinting) prior to assuming this position. Failure to satisfactorily complete or pass the background check may impact the job offer or continued employment of current CSU employees who apply for posted positions identified as sensitive. This position is considered a sensitive position based on CSU guidelines. Incumbent is responsible for the safety and security of Level 1 data, sometimes also referred to as Level 1 protected data. This is confidential information that is in most cases protected by statutes, regulations, or other legal mandates.
  • This position as set forth in CSU Executive Order 1083, revised July 21, 2017 is not designated as a required mandated reporter under the California Child Abuse and Neglect Reporting Act.
  • The duties of this position will include participation in a decision that may have a material/financial benefit to the incumbent. Therefore, this is a “designated position” under the California State University’s Conflict of Interest Code and the incumbent will be required to file a Form 700: Statement of Economic Interest and is subject to the regulations of the Fair Political Practices Commission. (Group/Category: Procurement Card Holder, 2) Note this designation is applicable only if Procurement Card is issued.
  • A valid California Driver’s License must be maintained throughout employment in this position, as well as successful completion and continued compliance of CSU Defensive Driving Course.




PHYSICAL REQUIREMENTS
Incumbent/applicant will need to be able to perform the essential job functions (duties) of this position with or without reasonable accommodation. This position alternates between remaining in a stationary position operating a personal computer for long periods of time and frequently moving about inside the office. Must be able to travel to meetings and events off campus, and across campus to other offices and buildings. Event coordination responsibilities include set-up and break-down of events which may require bending, twisting, lifting and/or carrying objects, to decorate event venues.

WORK ENVIRONMENT
Work is primarily performed in a typical office environment operating standard office equipment. Position involves frequent to constant interaction with students, faculty, staff, volunteers, alumni, and the general public. Frequent travel between campus, office and off-site for meetings, requires evening and weekend hours to attend/assist with meetings and events. Events held outdoors may involve inclement weather, odors, dirty and/or dusty conditions. Benefits
This position qualifies for benefits including tuition fee waiver (if eligible). Benefit Information
CSU, Chico offers a number of benefits to its employees (e.g., sick leave, vacation, health insurance). Eligibility for standard CSU benefits is based on an appointment of half-time or more for a period exceeding six months. Employees appointed less than half-time or less than six months are not eligible for standard CSU benefits but do receive prorated sick leave and vacation.

Eligibility for Affordable Care Act ( ACA ) benefits is based on an appointment of at least three-quarter time, hired to work a minimum of 130 hours per month over the course of the appointment or works an average of 130 hours or more per month during the measurement period. The ACA guidelines provide for health coverage or FlexCash only. ACA does not provide dental or vision plan coverage. About the University and Community
California State University ( CSU ), Chico is a comprehensive and residential public University, holding Hispanic-Serving Institution ( HSI ) designation and operating as part of the 23-campus CSU system. The University enrolls over 17,000 students from diverse cultural, ethnic, and socioeconomic backgrounds, with over half identifying as first-generation college students. Graduate and undergraduate programs boast high-quality research experiences, exceptional faculty mentoring, and civic and global engagement opportunities. The campus motto, “Today Decides Tomorrow,” is brought to life by inclusive pedagogy, experiential learning, and co-curricular programming. The Chico Experience prepares students to be critical thinkers, engaged citizens, and inspired stewards of environmental, social, and economic resources. Together, they will become leaders solving the challenges of the 21st century.

The campus is located in Northern California, 90 minutes from the state capital, Sacramento, and a three-hour drive from San Francisco Bay Area. A safe residential community, Chico offers year-round natural beauty, outdoor leisure activities, and a thriving arts, music, and events scene. We acknowledge and are mindful that CSU, Chico stands on lands that were originally occupied by the first people of this area, the Mechoopda, and we recognize their distinctive spiritual relationship with this land and the waters that run through campus.

CSU, Chico is committed to recruiting outstanding candidates who reflect the diverse, intercultural, and intersectional identities of our student body. The ideal candidate will embrace our values predicated on the primacy of student success and the elimination of achievement gaps, have demonstrated experience working with diverse populations, and will contribute to policies, programs, and activities that support an inclusive, accessible, and equitable learning and working environment.

The University is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status.
Open Date (posting open date) 09/22/2021 Close Date (posting close date) 10/06/2021 Open Until Filled No Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents
  1. Résumé
  2. Cover Letter
Optional Documents
  1. Optional Applicant Documents


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