Associate Director of Brand Strategy and Marketing
Compensation and Benefits
Anticipated Hiring Salary: $70,000 - $73,000 per year. Salary is
competitive and negotiable depending on the strength of
qualifications. This is a full-time, exempt, CSU Management
Personnel Plan (MPP) position.
The CSU system provides a comprehensive benefit package that
includes medical, dental and vision plans, membership in the
California Public Employees Retirement System (CalPERS), sick and
vacation time, and 14 paid holidays a year. Eligible employees are
also able to participate in the fee waiver education program. A
summary of benefit information can be found
Under the general supervision of the Director of Brand Strategy and
Marketing, the Associate Director of Brand Strategy and Marketing
will play a critical role in developing and executing the
university marketing plan to shape and manage the Fresno State’s
brand, build awareness, inspire engagement and philanthropy, and
position the University regionally, nationally and globally. The
incumbent serves a strategic role in the conception and execution
of University-wide marketing and philanthropic campaigns, targeting
various audiences including: the campus community, prospective
students, current students, staff and faculty, alumni, donors,
opinion leaders and the general public.
In addition, the Associate Director of Marketing is responsible for
all digital and online marketing efforts for the University,
including managing the fresnostate.edu website, email marketing and
other digital tactics in coordination with the Brand Strategy and
Marketing team and various campus leaders.
This managerial position is covered by the Management Personnel
Plan. Supervisory duties include interviewing, selecting and
training of employees in University Brand Strategy and Marketing;
directing their work; appraising their productivity and efficiency
for the purpose of recommending retention, handling or recommending
resolution to their complaints and grievances and recommending
disciplinary action when necessary; planning the work; determining
the techniques to be used; proportioning the work among the
employees; determining the types of materials, supplies, or
equipment to be used.
- Advanced knowledge of marketing functions, including marketing
strategy/planning, direct marketing, event marketing, campaign
marketing, collateral and video production, online and social media
marketing, and traditional marketing channels and techniques.
- Expert knowledge of communications and marketing objectives and
ability to translate them both orally and in written format for
effective communications and marketing campaigns.
- Ability to create, develop, and implement comprehensive long
and short-term strategic communications and marketing plans.
- Comprehensive and in-depth knowledge of communications,
publications, media and/or marketing in order to develop and
execute print and web communication strategies to elevate the
- Demonstrated ability to discover and compose compelling stories
that not only convey but also humanize institutional messages and
priorities through powerful narrative.
- Demonstrated ability to apply content strategy, marketing and
branding best practices, as well as institutional identity
standards, to the development of branded experiences, events,
initiatives and campaigns.
- Demonstrated leadership and experience motivating and managing
To view the full list of qualifications and job responsibilities,
please click the Position Description
Education and Experience
- Bachelor’s degree in Marketing, Psychology, Public Relations,
Journalism, English or equivalent related discipline.
- Minimum of four years of recent, increasingly responsible
professional experience in marketing, public relations,
communications, or agency environment; a combination of education
and directly related experience will be considered.
- Minimum of two years of supervisory experience demonstrating
the capacity to successfully direct and lead a team.
University Advancement’s mission is to inspire and increase
philanthropy for the University. The division works with alumni,
friends and our community to broaden the resources available to
Fresno State, thereby strengthening higher education in the Central
Valley and elevating our region. Providing engagement opportunities
is a primary role of the division, which deepens loyalty to Fresno
State and its mission. University Advancement ensures that a strong
brand inspires and deepens the University’s bond with the public it
serves. As such, it advances communications that uplift the image
and reputation of the University and supports the University
Deadline & Application Instructions
Applications received by October 21, 2021
will be given full
initial consideration by the search committee. Applications
received after that date will be forwarded to the search committee
at the request of the Hiring Manager and/or search committee.
Please click “Apply Now” to complete the employment application for
California State University, Fresno. Interested applicants must
complete the application and attach the following: 1) their most
recent resumé/vitae, 2) a cover letter that addresses their
specific qualifications and interest, and 3) contact information
for three professional references.
California State University, Fresno is one of 23 campuses in the
California State University System. The University's mission is to
boldly educate and empower students for success through our values
of Discovery, Diversity and Distinction. The current student
population is more than 25,000, including a large percentage of
students with diverse and culturally rich backgrounds. The
University serves the San Joaquin Valley while maintaining deep
involvement with the state, nation, and across the globe.
Metropolitan Fresno, with a multi-ethnic population of over
527,000, is located in the heart of the San Joaquin Valley. The
campus is within driving distance of Yosemite, Kings Canyon and
Sequoia National Parks, San Francisco, Los Angeles, the Monterey
Peninsula, beaches, sailing, lakes, and numerous ski resorts.
Fresno boasts one of the most reasonable housing markets in
California and offers a wide array of locally grown fruits and
Equal Employment Opportunity Information
California State University, Fresno is committed to maintaining and
implementing employment policies and procedures in compliance with
applicable state and federal equal employment opportunity laws and
regulations. Executive Orders 1096 and 1097 prohibit
discrimination, harassment, and retaliation on the basis of a
protected status: race, color, religion, national origin, ancestry,
age, sex (including gender identity), sexual orientation, marital
status, pregnancy, mental disability, physical disability, medical
condition and covered veteran status. Fresno State's commitment to
diversity informs our efforts in recruitment, hiring, and
retention. We are proud to be an affirmative action and equal
Following a conditional offer of employment, a background check
(including a criminal records check) must be completed
satisfactorily before any candidate may start work with California
State University, Fresno. Failure to satisfactorily complete the
background check may result in the withdrawal of the offer of
employment. Current employees who are offered positions on campus
will be required to undergo a background check for any position
where a background check is required by law or that Fresno State
has identified as sensitive.
The person holding this position is considered a "mandated
reporter" under the California Child Abuse and Neglect Reporting
Act and is required to comply with the requirements set forth in
CSU Executive Order 1083 as a condition of employment.
This position may be a "designated position" under the California
State University's Conflict of Interest Code. This will require the
filing of a Statement of Economic Interest on an annual basis and
the completion of training within six (6) months of assuming office
and every two (2) years thereafter.
Fresno State is a tobacco-free, smoke-free and vapor-free
21 Sep 2021 Pacific Daylight Time