Assistant Director of Admissions - Marketing Specialist

Bemidji State University
Minnesota, United States
$21.00 - $31.00
Posted date
Sep 20, 2021

View more

Position Type
Administrative, Business & Administrative Affairs, Development & Advancement, Student Affairs, Admissions, Enrollment, Retention & Registrar
Employment Level
Employment Type
Full Time

Bemidji State University (BSU) invites qualified applicants to join our team as the Assistant Director of Admissions - Marketing Specialist. BSU’s vision is to educate people to lead inspired lives. To accomplish BSU’s vision, the University prioritizes creating a culture in which diversity is embraced and all people are safe, welcome, and validated. BSU also prioritizes increasing engagement with Indigenous communities to become a destination university.


BSU is located amid the lakes and forests of northern Minnesota and occupies a wooded campus along the shore of Lake Bemidji.  BSU balances rigorous academia with the opportunity to enjoy a fun, robust, outdoor culture.  The proximity to the lake and the surrounding north woods allows easy access to an assortment of recreation.  Major campus facilities are connected by all-season underground passages for safe and warm travel during the cold, winter months. 


Enrolling around 5,000 students, BSU offers more than 70 undergraduate majors and eight graduate degrees encompassing arts, sciences and select professional programs. BSU is a member of the Minnesota State system of colleges and universities and has a faculty and staff of more than 550. BSU’s Shared Fundamental Values include civic engagement and leadership, international and multicultural understanding, belief in the power of the liberal arts, and environmental stewardship.


The Assistant Director of Admissions-Marketing Specialist (ADA-MS) coordinates and implements the BSU Admissions strategic marketing and communications efforts. The ADA-MS will collaborate across all enrollment divisions to ensure that best practices and consistent messaging and branding are being utilized. The ADA-MS will work under the supervision and direction of the Director of Admission and will be the Office of Admissions’ primary day-to-day liaison with the university’s Office of Communications and Marketing. Primary areas of daily work will include:

  • Content creation for prospective, applicant, and admitted student communication flows.
  • Communication management using Customer Relationship Management (CRM) and Student Information System (SIS) platforms.
  • Event promotion
  • Planning and development of recruiting material, both print and digital.
  • Coordination of printing and packaging of mailings.
  • Digital content creation for web, social media, and other online platforms.


Responsibilities of the ADA-MS include:

  • Coordinating implementation of the Admissions marketing and communications strategic plan (50%)
  • Coordinate creation and implementation of strategic recruitment communication plans for prospective freshmen and transfer students.
  • Coordinate development of all communication methods and pieces including (but not limited to), print, text, display materials, email, social media, and phone campaigns.
  • Write and edit content that is included in the communication plan.
  • Coordinate production of communication pieces needed for off-site recruitment activities such as high school visits, college fairs and other recruitment events.
  • Assist in development and coordinate communication plans for external constituent groups such as high school guidance counselors and parents/families of admitted students.
  • Work with academic departments to create recruitment related promotional materials for specific programs/majors.
  • Maintain consistent content and branding in all admissions and enrollment related materials and communication channels.
  • Coordinate with Financial Aid, Housing, and other campus offices that help in the recruitment of students to ensure consistent messaging and themes.
  • Serve as Office of Admissions’ primary liaison with BSU Communications and Marketing for projects related to student enrollment or recruitment.
  • CRM/SIS Content Development & Management (15%)
  • Collaborate with CRM users across departments to create and maintain content, such as email templates, letters, text messages, and corresponding social media channels.
  • Provide supplemental CRM training to key recruitment areas on topics such as communication flow development, event promotion, and design best practices.
  • Monitor CRM access rights and creation/removal of user accounts.
  • Work with enrollment and admissions groups to optimize email and other communications in the SIS communications module.
  • Prepare for Next Gen ISRS and any future CRM opportunities/tools to best serve our prospective and current students.
  • Assist with data projects as needed.
  • Digital and Web Content Development & Management (15%)
  • Lead editor and content creator for Office of Admissions website. As lead editor, review websites for accuracy, consistency, timeliness, policy adherence, accessibility, mobile optimization, and with consideration of BSU’s shared values/vision/mission.
  • Content editor and creator for other enrollment and recruitment related portions of BSU’s website, in collaboration with Office of Communications & Marketing.
  • Monitor submissions from online forms and ensure that submissions are being responded to accurately and in a timely manner.
  • Assisting with the Office of Communications and Marketing & Broader University Functions (10%)
  • Serve as Office of Admissions’ primary day-to-day liaison with Office of Communications & Marketing.
  • Attend weekly Office of Communications and Marketing staff meetings.
  • Represent the Office of Admissions on BSU’s Integrated Marketing Work group.
  • Administrative and Other Support (10%)
  • Review proposals from vendors and make recommendations to leadership on third-party services related to recruitment and student outreach.
  • Provide support to Admissions staff when needed, including answering phones, front desk tasks, and other duties as assigned.
  • Communicate effectively through written correspondence, phone, personal conversations, or electronic means to resolve customer issues.
  • Maintain confidentiality of private student data.


Minimum qualifications for this position include:

  • Bachelor’s Degree in Business Administration, Marketing, Art/Design, Public Relations Communications, or related field(s).
  • One year of marketing communications, web design and/or project management experience.


Preferred qualifications include:

  • Demonstrated effectiveness working on goal-directed marketing campaigns and an understanding of effective marketing practices.
  • Experience using Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.), WordPress or other marketing/communications tools.
  • Experience creating multi-channel, long-term strategic marketing campaigns.
  • Demonstrates a knowledge of, an interest in, or experience with, diverse cultures and populations.



To apply: 


Apply for Vacancy Posting 49015, on the Minnesota Management and Budget (MMB) website:


If you are unable to apply online, please contact the job information line at 651.259.3637.

For additional information about the application process, go to


Note:  Internal bid applications will be considered prior to filling the position via the public application process and, therefore, this posting may be closed due to contractual obligations.


Inquiries about the position:

Andy Wright



If you have general questions about this posting or submitting a bid or an application, contact Teresa Hanson at





Bemidji State University is nestled among the pines along the shores of Lake Bemidji, just blocks from a thriving downtown community. In this Northwoods setting, students, staff, and faculty have a variety of activities at their fingertips. Possessing all the charm and character of a college town, Bemidji remains a tight-knit community of good neighbors and engaged citizens who always come out to cheer for the Bemidji State Beavers. While the city of Bemidji — named after the Ojibwe Chief Shaynowishkung (nicknamed Bemidji) — is home to a diverse population of more than 15,000 people, it serves a regional population of more than 100,000.


Located between three American Indian reservations – Leech Lake, Red Lake and White Earth, students at Bemidji State University have the opportunity to experience a dynamic local culture and history. Bemidji also sits at the center of the legends of Paul Bunyan and Babe the Blue Ox. The famous statues of Paul and Babe greet students as they drive in from the south along Lake Bemidji.


Though quaint and historic, the city offers the urban conveniences upon which college students rely. Bemidji State is conveniently located minutes away from affordable restaurants, cozy coffee shops, grocery stores, city parks and more. Small, locally owned shops and art sculptures line the streets of downtown Bemidji, while national chains can be found in and around the Bemidji area, including an uptown selection of department stores and restaurants.


The thriving downtown community presents ample opportunities for engagement off-campus. Among other things, there are fine-dining restaurants, cafes, and a natural foods co-op in downtown Bemidji. The historic Paul Bunyan Playhouse has a calendar of classic shows; restaurants and lounges offer weekly live music performances; the First Friday Art Walk provides a tour of new monthly art exhibits; and annual events such as the Loop the Lake Festival, the Dragon Boat Festival, the Blue Ox Marathon, Bemidji Winterfest, and The Minnesota Finlandia bring the community together.


For those who love the outdoors, there are wooded, multi-use trail systems within minutes of campus and community parks with walking trails, playgrounds and a skate park. Lake Bemidji State Park and its miles of navigable trails is located directly across the lake from BSU, and the Buena Vista Ski Area — just 12 miles north of campus — offers downhill skiing and BSU-sponsored student transportation in the winter months. Further, the Mississippi River Headwaters is a mere 45 minutes from Bemidji.


For further information, visit our website at:


Review a "special report on how this former lumber town has rebuilt itself as a high-speed, regional center of enterprise" at Bemidji 2.0

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