Reporting to the Senior Director of Academic Marketing and
Communications, the Director for Marketing and Communications for
the College of Engineering and Computing (CEC) is responsible for
developing integrated, comprehensive and omni-channel marketing
communications plans designed to help CEC reach its enrollment
goals and build its reputation both regionally and nationally. The
incumbent will work closely with the Dean of the College of
Engineering and Computing and will serve as a liaison between the
Office of University Communications and Marketing and CEC.
Lead and implement integrated, comprehensive communication and
marketing strategies for student recruitment and reputation
building for the College of Engineering and Computing. – 70%
In collaboration with the Vice President and Chief Communications
and Marketing Officer, the Dean of the College of Engineering and
Computing, the Assistant Vice President for Admission, and the
Director of Enrollment Marketing and Communications to develop
marketing and communications plans designed to drive success with
established enrollment growth goals.
Create and strategically execute a plan to raise the College of
Engineering and Computing’s public profile, visibility, and
brand–recognition at the regional and national level using media
relations, marketing and creative services, web and social media
communication, targeted print and electronic communication,
leadership communication, and other activities.
Working with the Director of News and Media Relations, stimulate
and coordinate media interest in CEC through press releases, media
request responses, and targeted media contacts.
Working with the Senior Director of Marketing, develop strategies
for comprehensive marketing campaigns.
Ensure communication industry best practices are followed and
monitor campus communication for internal/external response and/or
Work with colleagues across the university to advance
university-wide communication and enrollment management strategies.
Represent CEC through participation in regular meetings of
university-wide communicators (remotely or in person).
Collaborate with university-wide colleagues on special
Serve as a liaison between University Communications and
Marketing and the College of Engineering and Computing. – 10%
Develop and assess measurable goals and objectives that advance
University Communications and Marketing’s Marketing Maturity Model.
Other duties as assigned - 5%
Bachelor’s degree with an emphasis in communications, marketing,
journalism or a related field.
At least seven years of professional communications, marketing,
journalism or related experience.
Excellent written and oral communication skills.
Experience developing marketing or communications campaigns.
Experience working in highly collaborative environments requiring
interpersonal communication competence, initiative, active
listening, and emotional intelligence.
Master’s degree in communications, marketing, journalism or related
Experience in public relations, marketing or communications at the
level of director.
Demonstrated understanding of the higher education
Experience with multicultural marketing and communications.
Demonstrated understanding of the value of storytelling.
Experience in a highly collaborative environment working with
colleagues and peers to achieve enrollment, revenue generation,
fundraising or similar goals.
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and individuals with disabilities. Miami University prohibits
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parent, sexual orientation, or protected veteran status in its
application and admission processes, educational programs and
activities, facilities, programs or employment practices. Requests
for reasonable accommodations for disabilities related to
employment should be directed to ADAFacultyStaff@miamioh.edu or
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