As a part of the New Student and Family Programs team, the
Associate Director for Family Engagement plays a critical role in
fulfilling the department’s work by focusing on the needs of
parents and families throughout their experience with AU. The
Associate Director develops and provides resources, services, and
programs for parents and family members of undergraduate students
that promote successful student transitions, retention, and
success. As a department in the Office of Campus Life, we work to
intentionally guide, challenge and support students as they grow
and thrive as members of the AU Community on campus and beyond. The
Associate Director, Family Engagement engages ‘parents as partners’
in this work. This requires effective collaboration, program
management, case management and strategic communication efforts.
This position contributes to the training, supervision and
professional development of student and para-professional staff
members on the New Student and Family Programs team. Family
Engagement work is supported by the team’s resources which includes
a dedicated budget for events and programming. This position
supports more than 2,000 students and 15,000+ families each year
with an annual budget of more than $500,000.
Note: we use “families” in a broad sense to also include anyone
that a student considers a supporter or champion regardless of
- Parent & Family Program Development and
Administration: Coordinate day-to-day operations for parent and
family focused orientation and transition activities and programs.
In collaboration with the New Student and Family Programs team,
develop orientation resources and programming for parents and
families including, but not limited to summer, fall, and spring
sessions for first year or transfer students and families, Welcome
Week activities, Family Weekend, and Commencement; Produce a
planned series of webinars/virtual events throughout the year that
to help families to recognize and support the developmental and
seasonal needs of students. Collaborate with campus partners to
foster a university-wide culture that anticipates and addresses
family needs and welcomes family engagement in appropriate ways
that best support students and the institution; Analyze data from
program evaluations and make recommendations to the Director for
- Management: Serve as centralized point of contact for
parent and family inquiries and case management needs. Provide
timely and accurate responses, referrals and follow-up in ways that
cultivate partnerships with families in supporting students.
Coordinate efforts with the Dean of Students to evaluate student
needs and implement corrective interventions, submitting CARE
reports on behalf of parents and families as appropriate; Maintain
a case management software system to log and track cases and ensure
high quality customer service. Provide regular and timely reports
on trends and offer informed recommendations for action.
- Communications: Execute a communications plan to serve
the families of undergraduate students that includes both web and
hard copy publications. Develop and curate “just in time” content
that anticipates and meets the needs of families supporting their
students such as: preparing for transitions, managing key dates and
deadlines, identifying support services, celebrating milestones.
Leverage appropriate tools to share time sensitive or critical
updates. Generate and promote engaging content for social media to
share updates, foster pride in the institution and promote positive
on-line community engagement. Collaborate with New Student and
Family Programs staff and campus colleagues to align messages for
- Volunteer Management: Develop a family volunteer program
to support positive peer-to-peer engagement, assist with family
events and equip family members to serve as ambassadors for the
university. Create appropriate roles, select, train and acknowledge
volunteers. Collaborate with colleagues in Parent and Family
Philanthropy to engage the Parent Leadership Council.
Championing Customer Needs
Evaluating and Implementing Ideas
Making Accurate Judgments and Decisions
Building and Supporting Teams
Position Type/Expected Hours of Work
Required Education and Experience
- Full time
- Project Leader/Advisor B
Preferred Education and Experience
- Bachelor's degree or equivalent
- 3-5 years of relevant experience
Additional Eligibility Qualifications
- Master's degree or equivalent
- 4-6 years of relevant experience
- Ability to provide high levels of customer service and exercise
tact and diplomacy while interacting with parents/ families,
students, university staff and faculty on sensitive matters.
- Ability to develop effective communication strategies and
deliver content through multiple forms and channels including
newsletters, websites, podcasts, social media, training materials
and general correspondence.
- Proven record of successful experience in student-oriented
- Proven record in working successfully with diverse
- Proven ability to work cross functionally, influence others and
- Exemplary written and verbal communication skills, including
careful attention to accuracy and detail.
- Strong interpersonal and self-management skills.
- Skill using Microsoft Office suite including Word, PowerPoint
and Excel to develop briefings, presentations and reports and
conduct data analysis.
- Hiring offers for this position are contingent on successful
completion of a background check.
- To ensure the health and safety of our community AU requires
COVID-19 vaccinations for faculty and staff. Click here to learn
more about our health and safety directive.
- Click here to learn about American University's unique benefit
Current American University Employees:
- Please note this job description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with
or without notice.
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