Digital Communications and Marketing Specialist
Administrative/Office Support, Communications/Public
College of Education's HEDCO
Public Info Representative 2
Appointment Type and Duration:
$22.43 - $34.32 per hour
Review of Applications Begins
Position closes October 7, 2021
Special Instructions to Applicants
Complete applications must include a cover letter, resume, and
contact information for three professional references.
The HEDCO Institute is a research and outreach unit within the
University of Oregon (UO) College of Education (COE), which aims to
close the gap between educational research and practice. The HEDCO
Institute's core mechanism for improving practice is through the
conduct of authoritative rapid evidence reviews and research
syntheses that meet the immediate decision-making demands of local,
state, and national school leaders. The work of the HEDCO Institute
is carried out by a team of faculty and staff who work
collaboratively with affiliated faculty at the UO and an external
advisory board comprised of research and policy partner
institutions, school leadership organizations, professional
societies, foundations, and business and industry partners. The
HEDCO Institute also provides research and outreach training and
experience to students from across the COE and the UO.
The UO COE is organized in four academic departments and 14
research and outreach units. All departments include both tenure
and career non-tenure track faculty, as well as graduate and
undergraduate programs addressing the full range of issues present
in educational and social systems. Our faculty are devoted to
inspiring and mentoring the approximately 1,500 undergraduate and
graduate students in the COE who will be the next generation of
educational and social science leaders. A range of academic degrees
and majors are offered, including communication disorders and
sciences, elementary and secondary education, school psychology,
counseling psychology, couples and family therapy, special
education, education studies, administrators, and research
methodologists. As noted in our mission statement, COE faculty,
staff, and students are committed to developing and validating
programs that prepare scholars and practitioners, while promoting
respect for diversity, equitable opportunities, and inclusive
environments. The COE is currently ranked 5th among all public
institutions, and 14th among all public and private institutions
nationally (U.S. News and World Report, 2019). College of Education
graduate programs are some of the highest ranked in the country for
both research scholarship and graduate education, including the
Educational Leadership, Counseling Psychology, School Psychology,
and Special Education Programs. Faculty are dedicated to enhancing
multicultural competencies, promoting social justice, and promoting
education and prevention sciences and practices.
The HEDCO Institute is a central research and outreach unit in the
COE that operates within the Dean's Office. Functions of the HEDCO
Institute thus facilitate the success of the entire college as well
as external alumni, donors, and community partners.
The Digital Communications and Marketing Specialist will lead the
Institute's marketing and communication efforts, advancing the
Institute's outreach objectives by managing, coordinating,
organizing, and executing communication projects. This position
will frequently collaborate with the COE Communication Office and
the central University Communications Office to ensure alignment
with the COE's and UO's overall communication strategy.
This position will be responsible for content writing, strategic
planning, development, implementation and execution of
communications plans, website content strategy and maintenance,
social media content (with support), email marketing, information
architecture development and testing, digital advertising project
management, and analytics reporting. This position will also
oversee the work of student assistants as necessary.
The Digital Communications and Marketing Specialist will work
closely with the Institute's Executive Director, Partnerships
Director, Science Writer, affiliated faculty, and student workers
to support ongoing communications work. In addition, this position
will actively monitor analytics and engagement trends across
channels to make content recommendations that best engage our
The person in this position will need to be proactive, work
independently, show consistently sound judgment, and have a
demonstrated ability to manage, understand, and communicate complex
issues and institutional affairs to multiple audiences and through
a variety of media. This includes developing positive relationships
with the Institute's administrative leadership and staff, faculty,
students, and external stakeholders. The position may occasionally
require working in the evening or on weekends.
- Three years of experience as a public relations representative
for an organization which involved gathering information, writing
and/or producing materials, presenting information to the public,
handling public relations, preparing press releases, and
interaction with the news media. At least one year of this
experience must have involved participating in planning and
administering an organization's public relations program.
A Bachelor's degree in Journalism, Communications, or a
closely-related field may substitute for up to two years of the
general experience but will not substitute for the one year of
- Excellent written and oral communications skills with a
demonstrated ability to write, edit, and create content for all
mediums and various audiences.
- Understanding of multimedia and digital communications best
practices including development and understanding of content for
- Demonstrated ability to create and manage communications
- Detail oriented and high level of accuracy and efficiency while
managing multiple projects under tight deadlines.
- Demonstrated ability to work independently as well as in a team
environment, set appropriate work priorities, and require minimal
supervision over regular work activities.
- Ability to manage stressful or difficult situations in a calm,
constructive, and professional manner.
- Ability to assist in developing and implementing communication
protocols and quality standards.
- Understanding of accessibility-related guidelines including
Title II and Title III of the Americans with Disabilities Act
(ADA), Sections 504 and 508 of the Rehabilitation Act of 1973, and
the Web Content Accessibility Guidelines (WCAG) 2.0 Level
- Comfortable sizing images for various web properties and
captioning digital multimedia content.
- Ability to work with the Windows and Mac OS operating
- Commitment to promoting and enhancing diversity and
- Experience working in email marketing systems such as MyEmma,
Bronto, iModules, MailChimp.
- Experience in a modern web environment, with
intermediate-to-extensive experience working in content management
systems (Drupal, Word Press).
- Experience tracking and reviewing analytics across platforms
(email, web, social) to develop actionable marketing
- Experience developing and managing online ad campaigns and
search engine optimization.
- Demonstrated high-functioning organizational skills while
working as part of a larger team.
- Supervisory experience
FLSA Exempt: No
All offers of employment are contingent upon successful
completion of a background inquiry.
This is a classified position represented by the SEIU Local 503,
Oregon Public Employees Union.
The University of Oregon is proud to offer a robust benefits
package to eligible employees, including health insurance,
retirement plans and paid time off. For more information about
benefits, visit http://hr.uoregon.edu/careers/about-benefits.
The University of Oregon is an equal opportunity, affirmative
action institution committed to cultural diversity and compliance
with the ADA. The University encourages all qualified individuals
to apply, and does not discriminate on the basis of any protected
status, including veteran and disability status. The University is
committed to providing reasonable accommodations to applicants and
employees with disabilities. To request an accommodation in
connection with the application process, please contact us at
email@example.com or 541-346-5112.
UO prohibits discrimination on the basis of race, color, sex,
national or ethnic origin, age, religion, marital status,
disability, veteran status, sexual orientation, gender identity,
and gender expression in all programs, activities and employment
practices as required by Title IX, other applicable laws, and
policies. Retaliation is prohibited by UO policy. Questions may be
referred to the Title IX Coordinator, Office of Civil Rights
Compliance, or to the Office for Civil Rights. Contact information,
related policies, and complaint procedures are listed on the
In compliance with federal law, the University of Oregon prepares
an annual report on campus security and fire safety programs and
services. The Annual Campus Security and Fire Safety Report is
available online at http://police.uoregon.edu/annual-report.
To apply, visit https://careers.uoregon.edu/en-us/job/528208/digital-communications-and-marketing-specialist